Stay ahead of the curve and secure future growth for your business with Mintel’s Multicultural Adults and Gaming Consumer Report. The report provides a data-led understanding of how Multicultural adults game, including their preferences and habits. Discover the opportunities relevant to your gaming insights questions.
The gaming landscape is also changing due to the lowered barriers to entry for game development, encouraging a wave of new creators to bring fresh perspectives and diverse content to the industry. This democratization is shifting focus from high-budget productions to smaller, innovative titles that resonate with players seeking unique experiences.
Businesses in the gaming sector and brands operating around it are faced with opportunities to adapt their strategies, emphasizing creativity and player value over lavish production budgets, to thrive in an increasingly competitive and dynamic market.
Black and Hispanic adults are frequent gamers who strongly identify with the gamer label, making gaming a key lifestyle aspect. While character customization is crucial for Black gamers, Hispanic gamers thrive on community and social connections, playing diverse titles across many devices where social opportunities arise. Emphasizing community boosts engagement for Hispanic gamers, but may deter Asian gamers, who typically prefer private, casual mobile gaming and are less likely to identify as gamers.
Buy your copy of this report and elevate your strategic gaming insights today. You can also check out our other gaming industry reports.
As a Gaming Analyst, Brian researches and analyzes the video game industry across genres and platforms. Brian has been with Mintel since 2017. His education background in Game Design and Animation informs his expertise and consumer insights in the gaming sector.
Brands can boost appeal by catering to gamers without pandering. Focusing on broad inclusivity and authentic engagement casts a wide net without alienating anyone.
Brian Benway
Senior Tech and Gaming Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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