“Although the racial and ethnic makeup of the US is growing more diverse, more needs to be done in terms of equitable access and care in the healthcare industry as factors such as the COVID-19 pandemic and unprecedented levels of inflation have disproportionately impacted multicultural populations. That being said, data from this Report finds that overall perceptions of health and related attitudes are generally shared across race and ethnicity. For instance, all consumers, regardless of race or ethnicity are focused on addressing their health holistically – both their mental and physical wellbeing. Significant variances do, however, exist within other demographics such as age and gender. Knowing this, brands will have greater success by considering these demographics rather than relying solely on differences of race and ethnicity.”
– Klaudia Kondakciu, Senior Consumers and Cultures Analyst
Key issues covered in this Report
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