2023
9
Multicultural America: Content Consumption Market Report 2023
2023-12-14T00:02:30+00:00
REP22ABF666_843F_473D_8A62_74ADA496BB63
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168965
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Report
en_GB
Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience. Fiona O'Donnell, Senior Director - Lifestyles,…

Multicultural America: Content Consumption Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

Key issues covered in this report:

  • Digital content consumption by race and Hispanic origin
  • Most popular audio, video and social content platforms and providers
  • Impact of inflation on entertainment and technology spending
  • Growth forecasts for spending on digital video and audio services
  • Attitudes and preferences regarding digital content services
  • Importance of advertising as a key revenue stream for digital content
  • Strategies for content providers and advertisers to connect with multicultural consumers

Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience.

Fiona O’Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Multicultural America: An OVerview

    • Graph 1: population – race/Hispanic origin, by generation, 2023
    • Graph 2: households – race/Hispanic origin, by type, 2021
    • Graph 3: median household income, by race/Hispanic origin, 2022
  3. The Market

    • Market context
    • Market drivers
    • Graph 4: Consumer Price Index change from previous period, 2018-23
    • Graph 5: inflation impact on leisure and entertainment, by race and Hispanic origin, 2023
    • Graph 6: inflation impact on tech spending – services, by race and Hispanic origin, 2023
    • Graph 7: inflation impact on tech spending – devices, by race and Hispanic origin, 2023
    • Market size and forecast
    • Graph 8: paid streaming subscribership, by service, Q3 2021-23
    • Market perspective
    • Graph 9: primary screen, by race/Hispanic origin, 2023
    • Graph 10: expectations for next year, by race/Hispanic origin, 2023
    • Graph 11: favorite in-home leisure activities (any rank 1-3), 2022
  4. Consumer Insights

    • Consumer fast facts
    • Consumer fast facts, continued
    • Content consumption activities
    • Graph 12: tech-related entertainment priorities (any rank), by race and Hispanic origin, 2023
    • Graph 13: tech-related entertainment priorities (any rank) – select items, by race and Hispanic origin, 2023
    • Graph 14: tech-related entertainment priorities (any rank) – select items among 18-34s, by race/Hispanic origin, 2023
    • Graph 15: tech-related entertainment priorities (any rank) – select items, by parents and race/Hispanic origin, 2023
    • Audio entertainment sources and behavior
    • Graph 16: audio entertainment use within the past three months, by race and Hispanic origin, 2023
    • Graph 17: streaming audio services use within last three months, by race and Hispanic origin, 2023
    • Graph 18: podcast advertising revenue and forecast, at current prices, 2018-28
    • Social media sources and behavior
    • Graph 19: social media use frequency, by race and Hispanic origin, 2023
    • Graph 20: daily social media use – select platforms, by race and Hispanic origin, 2023
    • Graph 21: social media behavior among 18-34s, by race and Hispanic origin, 2022
    • Video entertainment sources
    • Graph 22: video entertainment sources, 2023
    • Graph 23: video entertainment sources use (NETs), 2021-23
    • Graph 24: any traditional TV use, by race and Hispanic origin, 2021 and 2023
    • Graph 25: any streaming video use, by race and Hispanic origin, 2021 and 2023
    • Graph 26: video entertainment sources, by race and Hispanic origin, 2023
    • Graph 27: video entertainment sources among 18-34s, by race/Hispanic origin, 2023
    • Premium streaming services
    • Graph 28: SVOD services use, by race and Hispanic origin, 2023
    • Graph 29: SVOD services use among parents, by and race/Hispanic origin, 2023
    • FAST streaming services
    • Graph 30: attitudes about digital video ads, by race and Hispanic origin, 2023
    • Graph 31: FAST services use, by race and Hispanic origin, 2023
    • Graph 32: FAST services use, by women and race/Hispanic origin, 2023
    • Live digital TV streaming services
    • Graph 33: motivations for using live digital TV, by race and Hispanic origin, 2023
    • Graph 34: use of live digital TV features, by race and Hispanic origin, 2023
    • Graph 35: live digital TV services used, by race and Hispanic origin, 2023
    • Content consumption attitudes and behavior
    • Graph 36: streaming shopping behavior, by race and Hispanic origin, 2023
    • Graph 37: viewing behavior, by race and Hispanic origin, 2023
  5. Competitive Strategies

    • Marketing and advertising
    • Opportunities
  6. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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