Multicultural America: Content Consumption Report 2023
£ 3,695 (Excl.Tax)
Report Summary
Key issues covered in this report:
- Digital content consumption by race and Hispanic origin
- Most popular audio, video and social content platforms and providers
- Impact of inflation on entertainment and technology spending
- Growth forecasts for spending on digital video and audio services
- Attitudes and preferences regarding digital content services
- Importance of advertising as a key revenue stream for digital content
- Strategies for content providers and advertisers to connect with multicultural consumers
Digital content has taken the lead with multicultural consumers, offering greater representation and flexibility – and new ways to reach this valuable audience.
Fiona O’Donnell, Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
Table of Contents
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- Key issues covered in this Report
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Executive Summary
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Multicultural America: An OVerview
- Graph 1: population – race/Hispanic origin, by generation, 2023
- Graph 2: households – race/Hispanic origin, by type, 2021
- Graph 3: median household income, by race/Hispanic origin, 2022
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The Market
- Market context
- Market drivers
- Graph 4: Consumer Price Index change from previous period, 2018-23
- Graph 5: inflation impact on leisure and entertainment, by race and Hispanic origin, 2023
- Graph 6: inflation impact on tech spending – services, by race and Hispanic origin, 2023
- Graph 7: inflation impact on tech spending – devices, by race and Hispanic origin, 2023
- Market size and forecast
- Graph 8: paid streaming subscribership, by service, Q3 2021-23
- Market perspective
- Graph 9: primary screen, by race/Hispanic origin, 2023
- Graph 10: expectations for next year, by race/Hispanic origin, 2023
- Graph 11: favorite in-home leisure activities (any rank 1-3), 2022
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Consumer Insights
- Consumer fast facts
- Consumer fast facts, continued
- Content consumption activities
- Graph 12: tech-related entertainment priorities (any rank), by race and Hispanic origin, 2023
- Graph 13: tech-related entertainment priorities (any rank) – select items, by race and Hispanic origin, 2023
- Graph 14: tech-related entertainment priorities (any rank) – select items among 18-34s, by race/Hispanic origin, 2023
- Graph 15: tech-related entertainment priorities (any rank) – select items, by parents and race/Hispanic origin, 2023
- Audio entertainment sources and behavior
- Graph 16: audio entertainment use within the past three months, by race and Hispanic origin, 2023
- Graph 17: streaming audio services use within last three months, by race and Hispanic origin, 2023
- Graph 18: podcast advertising revenue and forecast, at current prices, 2018-28
- Social media sources and behavior
- Graph 19: social media use frequency, by race and Hispanic origin, 2023
- Graph 20: daily social media use – select platforms, by race and Hispanic origin, 2023
- Graph 21: social media behavior among 18-34s, by race and Hispanic origin, 2022
- Video entertainment sources
- Graph 22: video entertainment sources, 2023
- Graph 23: video entertainment sources use (NETs), 2021-23
- Graph 24: any traditional TV use, by race and Hispanic origin, 2021 and 2023
- Graph 25: any streaming video use, by race and Hispanic origin, 2021 and 2023
- Graph 26: video entertainment sources, by race and Hispanic origin, 2023
- Graph 27: video entertainment sources among 18-34s, by race/Hispanic origin, 2023
- Premium streaming services
- Graph 28: SVOD services use, by race and Hispanic origin, 2023
- Graph 29: SVOD services use among parents, by and race/Hispanic origin, 2023
- FAST streaming services
- Graph 30: attitudes about digital video ads, by race and Hispanic origin, 2023
- Graph 31: FAST services use, by race and Hispanic origin, 2023
- Graph 32: FAST services use, by women and race/Hispanic origin, 2023
- Live digital TV streaming services
- Graph 33: motivations for using live digital TV, by race and Hispanic origin, 2023
- Graph 34: use of live digital TV features, by race and Hispanic origin, 2023
- Graph 35: live digital TV services used, by race and Hispanic origin, 2023
- Content consumption attitudes and behavior
- Graph 36: streaming shopping behavior, by race and Hispanic origin, 2023
- Graph 37: viewing behavior, by race and Hispanic origin, 2023
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Competitive Strategies
- Marketing and advertising
- Opportunities
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Appendix
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