2023
9
Multicultural America: Dining Out Consumer Report 2023
2024-01-10T06:03:00+00:00
REPFB0C8118_A768_40A7_B73C_1CD0B404B355
3695
169460
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Report
en_GB
Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most. Paige Leyden, Research Manager - Foodservice, US…

Multicultural America: Dining Out Consumer Report 2023

£ 3,695 (Excl.Tax)

Description

This report provides insights into the dining preferences and behaviors of multicultural consumers in the US. Shape your foodservice business or brand strategy with data-backed consumer analysis, and align with the evolving multicultural landscape of American diners.

Below, we’ve summarized the main topics covered and provided key findings from the report.

Main Topics Covered

  • Types of restaurants visited for dine-in, takeout, and delivery.
  • Reasons for dining out at a foodservice location.
  • Important factors when ordering from restaurants.
  • Interest in dining out experiences.
  • Attitudes and behaviors toward restaurants.

Multicultural Consumers Dining Out: Key Insights

  • Multicultural consumers are the most experience-driven. Dining experiences that involve strong cultural and community ties are a driver for multicultural consumers, with table-top and buzzworthy dishes proving of interest.
  • ‘Eatertainment’ is not for everyone—yet. While men in general appreciate entertainment-centric dining, Asian men show a preference for private, tight-knit dining. Restaurants can appeal by combining entertainment with exclusivity, such as private areas or limited ticketing.
  • Convenience is increasingly desired. Over half of consumers agree that the cost of food delivery is worth it, with this number increasing further among Black and Hispanic consumers. Reduced steps to getting a meal is likely to appeal going forward.
  • Sustainability and inclusivity are cross-culture concerns. Restaurants can make eco-friendly upgrades, avoid food waste, and foster long-term loyalty by making inclusivity a year-round celebration, not just during specific holidays or months.

Buy your copy of this report today for an open-window view of multicultural consumers’ dining preferences and enable your strategic growth. You may also be interested to browse our extensive foodservice market research.

Brands Covered

This report covers restaurants and foodservice establishments that have already deployed strategies to appeal to multicultural consumers. Brands include McDonald’s, Chick-fil-A, TAO, Panda Express, The Coffee Bean & Tea Leaf, Shake Shack, Taco Bell, Chipotle, Steakhouse 71, and Domino’s.

Additional Features Included in Your Report

  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading foodservice analyst Paige Leyden delivers expert industry insights with this in-depth report.

Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most.

Foodservice Research Manager in the US

 

Paige Leyden
Research Manager, Foodservice, US

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

  2. Consumer Insights

    • Consumer fast facts
    • Restaurant visitation
    • Graph 1: restaurant types dined in at, 2023
    • Graph 2: restaurant types dined in at by race and gender, 2023
    • Graph 3: restaurant types ordered takeout/delivery from, 2023
    • Graph 4: restaurant types ordered takeout/delivery from by race and gender, 2023
    • Reasons for dining out
    • Graph 5: reasons for dining out, 2023
    • Graph 6: reasons for dining out by generation, 2023
    • Graph 7: reasons for dining out by race, 2023
    • Graph 8: reasons for dining out, by race and age, 2023
    • Important dining out factors
    • Graph 9: dining out factors factors other than price – any rank, 2023
    • Graph 10: dining out factors factors other than price – any rank by race, 2023
    • Graph 11: dining out factors factors other than price – any rank by generation, 2023
    • Graph 12: dining out factors factors other than price – any rank by generation, 2023
    • Attitudes and behaviors about dining out
    • Graph 13: attitudes and behaviors about dining out, 2023
    • Graph 14: attitudes and behaviors about dining out by generation, 2023
    • Graph 15: attitudes and behaviors about dining out by race, 2023
    • Graph 16: attitudes and behaviors about dining out, by race and age, 2023
    • Dining out experience interest
    • Graph 17: interest in dining out experiences, 2023
    • Graph 18: interest in dining out experiences by race, 2023
    • Graph 19: interest in dining out experiences, by gender and race, 2023
    • Graph 20: interest in dining out experiences, by gender and race, 2023
    • Graph 21: interest in dining out experiences, by gender and race, 2023
    • Graph 22: interest in dining out experiences by generation, 2023
    • Restaurant selection criteria
    • Graph 23: restaurant selection criteria, 2023
    • Graph 24: restaurant selection criteria by race, 2023
    • Graph 25: restaurant selection criteria, by race and gender, 2023
    • Graph 26: restaurant selection criteria by generation, 2023
    • Restaurant attitudes
    • Graph 27: restaurant attitudes, 2023
    • Graph 28: restaurant attitudes by generation, 2023
    • Graph 29: restaurant attitudes by race, 2023
    • Graph 30: restaurant attitudes by race, 2023
  3. Competitive strategies

    • Menu items and initiatives highlighting culture
    • Celebrity cultural impact in foodservice
    • LGBTQ+ celebrations at restaurants
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 31: Consumer Price Index change from previous period, 2007-23
    • Graph 32: inflation behaviors, 2023
  5. Appendix

    • Appendix – multicultural America by the numbers
    • Graph 33: population – race/Hispanic origin, by generation, 2023
    • Appendix – methodology, definitions, and abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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