This report provides insights into the dining preferences and behaviors of multicultural consumers in the US. Shape your foodservice business or brand strategy with data-backed consumer analysis, and align with the evolving multicultural landscape of American diners.
Below, we’ve summarized the main topics covered and provided key findings from the report.
Main Topics Covered
- Types of restaurants visited for dine-in, takeout, and delivery.
- Reasons for dining out at a foodservice location.
- Important factors when ordering from restaurants.
- Interest in dining out experiences.
- Attitudes and behaviors toward restaurants.
Multicultural Consumers Dining Out: Key Insights
- Multicultural consumers are the most experience-driven. Dining experiences that involve strong cultural and community ties are a driver for multicultural consumers, with table-top and buzzworthy dishes proving of interest.
- ‘Eatertainment’ is not for everyone—yet. While men in general appreciate entertainment-centric dining, Asian men show a preference for private, tight-knit dining. Restaurants can appeal by combining entertainment with exclusivity, such as private areas or limited ticketing.
- Convenience is increasingly desired. Over half of consumers agree that the cost of food delivery is worth it, with this number increasing further among Black and Hispanic consumers. Reduced steps to getting a meal is likely to appeal going forward.
- Sustainability and inclusivity are cross-culture concerns. Restaurants can make eco-friendly upgrades, avoid food waste, and foster long-term loyalty by making inclusivity a year-round celebration, not just during specific holidays or months.
Buy your copy of this report today for an open-window view of multicultural consumers’ dining preferences and enable your strategic growth. You may also be interested to browse our extensive foodservice market research.
Brands Covered
This report covers restaurants and foodservice establishments that have already deployed strategies to appeal to multicultural consumers. Brands include McDonald’s, Chick-fil-A, TAO, Panda Express, The Coffee Bean & Tea Leaf, Shake Shack, Taco Bell, Chipotle, Steakhouse 71, and Domino’s.
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Expert Analysis
Leading foodservice analyst Paige Leyden delivers expert industry insights with this in-depth report.
Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most.
Paige Leyden
Research Manager, Foodservice, US
Collapse All
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- Key issues covered in this Report
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Executive summary
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Consumer Insights
- Consumer fast facts
- Restaurant visitation
- Graph 1: restaurant types dined in at, 2023
- Graph 2: restaurant types dined in at by race and gender, 2023
- Graph 3: restaurant types ordered takeout/delivery from, 2023
- Graph 4: restaurant types ordered takeout/delivery from by race and gender, 2023
- Reasons for dining out
- Graph 5: reasons for dining out, 2023
- Graph 6: reasons for dining out by generation, 2023
- Graph 7: reasons for dining out by race, 2023
- Graph 8: reasons for dining out, by race and age, 2023
- Important dining out factors
- Graph 9: dining out factors factors other than price – any rank, 2023
- Graph 10: dining out factors factors other than price – any rank by race, 2023
- Graph 11: dining out factors factors other than price – any rank by generation, 2023
- Graph 12: dining out factors factors other than price – any rank by generation, 2023
- Attitudes and behaviors about dining out
- Graph 13: attitudes and behaviors about dining out, 2023
- Graph 14: attitudes and behaviors about dining out by generation, 2023
- Graph 15: attitudes and behaviors about dining out by race, 2023
- Graph 16: attitudes and behaviors about dining out, by race and age, 2023
- Dining out experience interest
- Graph 17: interest in dining out experiences, 2023
- Graph 18: interest in dining out experiences by race, 2023
- Graph 19: interest in dining out experiences, by gender and race, 2023
- Graph 20: interest in dining out experiences, by gender and race, 2023
- Graph 21: interest in dining out experiences, by gender and race, 2023
- Graph 22: interest in dining out experiences by generation, 2023
- Restaurant selection criteria
- Graph 23: restaurant selection criteria, 2023
- Graph 24: restaurant selection criteria by race, 2023
- Graph 25: restaurant selection criteria, by race and gender, 2023
- Graph 26: restaurant selection criteria by generation, 2023
- Restaurant attitudes
- Graph 27: restaurant attitudes, 2023
- Graph 28: restaurant attitudes by generation, 2023
- Graph 29: restaurant attitudes by race, 2023
- Graph 30: restaurant attitudes by race, 2023
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Competitive strategies
- Menu items and initiatives highlighting culture
- Celebrity cultural impact in foodservice
- LGBTQ+ celebrations at restaurants
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 31: Consumer Price Index change from previous period, 2007-23
- Graph 32: inflation behaviors, 2023
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Appendix
- Appendix – multicultural America by the numbers
- Graph 33: population – race/Hispanic origin, by generation, 2023
- Appendix – methodology, definitions, and abbreviations
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