Multicultural America: Dining Out Consumer Report 2023
Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most.
Trusted by leading global brands
Collapse All
-
- Key issues covered in this Report
-
Executive summary
-
Consumer Insights
- Consumer fast facts
- Restaurant visitation
- Graph 1: restaurant types dined in at, 2023
- Graph 2: restaurant types dined in at by race and gender, 2023
- Graph 3: restaurant types ordered takeout/delivery from, 2023
- Graph 4: restaurant types ordered takeout/delivery from by race and gender, 2023
- Reasons for dining out
- Graph 5: reasons for dining out, 2023
- Graph 6: reasons for dining out by generation, 2023
- Graph 7: reasons for dining out by race, 2023
- Graph 8: reasons for dining out, by race and age, 2023
- Important dining out factors
- Graph 9: dining out factors factors other than price – any rank, 2023
- Graph 10: dining out factors factors other than price – any rank by race, 2023
- Graph 11: dining out factors factors other than price – any rank by generation, 2023
- Graph 12: dining out factors factors other than price – any rank by generation, 2023
- Attitudes and behaviors about dining out
- Graph 13: attitudes and behaviors about dining out, 2023
- Graph 14: attitudes and behaviors about dining out by generation, 2023
- Graph 15: attitudes and behaviors about dining out by race, 2023
- Graph 16: attitudes and behaviors about dining out, by race and age, 2023
- Dining out experience interest
- Graph 17: interest in dining out experiences, 2023
- Graph 18: interest in dining out experiences by race, 2023
- Graph 19: interest in dining out experiences, by gender and race, 2023
- Graph 20: interest in dining out experiences, by gender and race, 2023
- Graph 21: interest in dining out experiences, by gender and race, 2023
- Graph 22: interest in dining out experiences by generation, 2023
- Restaurant selection criteria
- Graph 23: restaurant selection criteria, 2023
- Graph 24: restaurant selection criteria by race, 2023
- Graph 25: restaurant selection criteria, by race and gender, 2023
- Graph 26: restaurant selection criteria by generation, 2023
- Restaurant attitudes
- Graph 27: restaurant attitudes, 2023
- Graph 28: restaurant attitudes by generation, 2023
- Graph 29: restaurant attitudes by race, 2023
- Graph 30: restaurant attitudes by race, 2023
-
Competitive strategies
- Menu items and initiatives highlighting culture
- Celebrity cultural impact in foodservice
- LGBTQ+ celebrations at restaurants
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 31: Consumer Price Index change from previous period, 2007-23
- Graph 32: inflation behaviors, 2023
-
Appendix
- Appendix – multicultural America by the numbers
- Graph 33: population – race/Hispanic origin, by generation, 2023
- Appendix – methodology, definitions, and abbreviations
This report provides insights into the dining preferences and behaviors of multicultural consumers in the US. Shape your foodservice business or brand strategy with data-backed consumer analysis, and align with the evolving multicultural landscape of American diners.
Below, we’ve summarized the main topics covered and provided key findings from the report.
Main Topics Covered
- Types of restaurants visited for dine-in, takeout, and delivery.
- Reasons for dining out at a foodservice location.
- Important factors when ordering from restaurants.
- Interest in dining out experiences.
- Attitudes and behaviors toward restaurants.
Multicultural Consumers Dining Out: Key Insights
- Multicultural consumers are the most experience-driven. Dining experiences that involve strong cultural and community ties are a driver for multicultural consumers, with table-top and buzzworthy dishes proving of interest.
- ‘Eatertainment’ is not for everyone—yet. While men in general appreciate entertainment-centric dining, Asian men show a preference for private, tight-knit dining. Restaurants can appeal by combining entertainment with exclusivity, such as private areas or limited ticketing.
- Convenience is increasingly desired. Over half of consumers agree that the cost of food delivery is worth it, with this number increasing further among Black and Hispanic consumers. Reduced steps to getting a meal is likely to appeal going forward.
- Sustainability and inclusivity are cross-culture concerns. Restaurants can make eco-friendly upgrades, avoid food waste, and foster long-term loyalty by making inclusivity a year-round celebration, not just during specific holidays or months.
Buy your copy of this report today for an open-window view of multicultural consumers’ dining preferences and enable your strategic growth. You may also be interested to browse our extensive foodservice market research.
Brands Covered
This report covers restaurants and foodservice establishments that have already deployed strategies to appeal to multicultural consumers. Brands include McDonald’s, Chick-fil-A, TAO, Panda Express, The Coffee Bean & Tea Leaf, Shake Shack, Taco Bell, Chipotle, Steakhouse 71, and Domino’s.
Additional Features Included in Your Report
- Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
- Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
- Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
- Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.
Expert Analysis
Leading foodservice analyst Paige Leyden delivers expert industry insights with this in-depth report.
Traverse expectations of different cultures by nailing the fundamentals of foodservice. Robust menus, shareable experiences, and convenience matter the most.
Paige Leyden
Research Manager, Foodservice, US
£ 3,695 excl. Tax
Secure direct checkout
Instant PDF download
Portal access included
Need help deciding?
Get in touch
Trusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
