“Inflationary conditions are shaping consumer participation in leisure and entertainment activities. However, after years of restricted participation and an increased focus on mental wellness, consumers are looking more to trade-offs than to complete cutbacks. From a multicultural perspective, activity preferences and associated benefits like leisure time being good for mental wellness hold across segments. However, as differences between demographics are nuanced, limiting scope to simply race and ethnicity when addressing leisure and entertainment would mean missing out on crucial insights.”
– Courtney Rominiyi, Multicultural Consumers and Culture Analyst
This Report looks at the following areas:
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In-person sports events are a widely relevant industry. 59% of consumers have attended a sporting event in the past 12 months, and another 9% went a year or...
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More than 60% of US adults who play video games have purchased gaming-branded or partnered products, indicating strong consumer interest in gaming merchandise. The growing influence of gaming...
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The US gaming industry is changing due to tech and societal trends. Despite challenges and job losses, the industry is adapting, promising a positive outlook for the next...
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Crafting remains a prevalent pursuit in the US, with 71% of consumers identifying as crafters. The crafter identity is predominantly made up of women and younger Gen Z...
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The sports audience, particularly those aged 18-54, shows a strong interest in both men's and women's sports, presenting brands with a chance to foster inclusive connections. Younger fans,...
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