This report provides comprehensive and current information and analysis of the multicultural young adult leisure trends market including multicultural young adult leisure trends market size, anticipated market forecast, relevant market segmentation, and industry trends for the multicultural young adult leisure trends market in the US.
Approximately six in 10 multicultural young adults prefer to spend most of their free time at home, which poses a challenge for out-of-home leisure brands who depend on young adults’ relative abundance of free time and somewhat-more-disposable income.
The current inflationary period and rising cost of living poses a significant threat to leisure spending in general. While incomes vary among multicultural young adults, all will be looking for indications of value when considering new leisure activities.
Marketers have opportunities to position leisure time activities as beneficial to consumers’ mental and physical health. Data from Mintel’s Leisure Trends – US, 2022 shows that 60% of adults aged 18-34 and 76% of adults aged 25-34 agree that they have a greater awareness now vs prior to the pandemic of how their free time activities can impact their own health.
When asked what they would do if they had more free time, just under half of all young adults would prioritize relaxation, outdoor activities and exercise. All of these activities can be linked to physical and mental wellbeing, demonstrating an interest among young adults to use their free time for more than gaming or media consumption.
Nevertheless, opportunities abound for brands across categories. Outdoor brands can help make active and relaxing outdoor activities more accessible to multicultural young adults. Fast food and fast casual chains can offer deals to entice even frugal consumers to treat themselves. And young adults’ passion for media consumption can provide an avenue for retailers to provide themed pop-up experiences within brick-and-mortar spaces.
Read on to discover more about the multicultural young adult leisure trends consumer market, read our Diversity in Gaming Market Report, or take a look at our other Leisure Time market research.
Brands include: Oscar Mayer, Seoul Mamas, Gucci, Louis Vuitton, Lacoste, Minecraft, Vrbo, Netflix, Verizon, Whole Foods, Float, Mtn Dew, LEGO.
This report, written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, delivers in-depth commentary and analysis on Multicultural Young Adult Leisure Trends to add expert context to the numbers.
Multicultural young adults represent a wide variety of incomes and life stages, but among them there is a desire for connection, relaxation and fun. It may be challenging for brands to overcome some of the homebody inertia of the pandemic, but with the right value proposition, such as the promise of convenience or once-in-a-lifetime memories, young adults will be eager to try new experiences away from home.
Kristen Boesel
Senior Lifestyles Analyst
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