2022
9
US Nail Colour and Care Market Report 2022
2022-04-07T10:52:16+01:00
OX1100073
3695
150344
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Report
en_GB
“After the pandemic lockdowns of 2020 eased, and consumers began returning to salons in 2021, the nail color and care market still thrived. There are a number of opportunities for…

US Nail Colour and Care Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

This report provides comprehensive and current information and analysis of the US Nail Color and Care market including US Nail Color and Care market size, anticipated market forecast, relevant market segmentation, and industry trends for the Nail Color and Care market in the US.

Current market landscape

As some consumers returned to their old habits in 2021, the nail color and care market maintained higher sales, but not 2020 levels. DIY nail enthusiasts are expected to continue their at-home habits, but overall satisfaction with manicure and pedicure quality are still impediments to full DIY adoption.

Future market trends in US Nail Color and Care

Brands have the opportunity to create a more salon-like experience at home, while embracing new and creative ways for consumers to color their nails. Nail treatments and color that incorporate skincare ingredients also have the potential to increase engagement in a category that has typically struggled in the past decade.

Read on to discover more about the US Nail Color and Care consumer market, read our US Gen Z Beauty Consumer Market Report 2021, or take a look at our other Beauty and Personal Care Market research reports.

Quickly understand

  • The usage of nail services.
  • Nail color and care product usage.
  • Any changes in consumer nail polishing or treating behavior.
  • Attitudes toward nail color and care.

Covered in this nail care industry report

Brands include: Essie, Chillhouse, Ulta Beauty, Glamnetic, Static Nails, Chill Tips, KISS Products, JAB Holding Company, L’Oréal, Beauty 21 Cosmetics, Revlon, Dashing Diva, Forsythe Cosmetic Group, Incoco Products, Sally Hansen, Maybelline, OPI, Xbox, Kohl Kreatives, ManiMe, Nimble.

Expert analysis from a specialist in nail polish market research

This report, written by Jennifer White Boehm, a leading analyst in the BPCH sector, delivers in-depth commentary and analysis on the nail polish and nail care industry to highlight current trends and add expert context to the numbers.

After the pandemic lockdowns of 2020 eased, and consumers began returning to salons in 2021, the nail color and care market still thrived. There are a number of opportunities for nail brands – from cross-category collaboration, to increased environmental sustainability efforts. Technology will also increasingly play a role in nail color application, while innovative skincare ingredients are changing what’s inside a nail color or treatment bottle.

Jennifer White Boehm
Director, BPCH Reports

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • COVID-19: US context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of nail color and care, at current prices, 2016-26
      • Figure 2: Category outlook, 2022-27
    • Opportunities and Challenges
    • Enhance the at-home experience by focusing on health and convenience
    • Expand reach into new demos
    • Technology meets a typically human process
    • Barriers to DIY nail color and care
    • Key consumer insights
    • Encourage trade-ups by offering health and convenience claims
      • Figure 3: Nail color trade-up motivators, 2021
    • The next era of nail tool innovation will focus on accessibility and inclusivity
      • Figure 4: Nail color and care product usage, 2021
    • Negative perceptions surrounding removal and mistrust of claims persist
      • Figure 5: Attitudes toward nail color and care, 2021
  3. Market Size and Forecast

    • Momentum slows following 2020 sales surge, but market continues to grow
      • Figure 6: Total US sales and fan chart forecast of nail color and care, at current prices, 2016-26
      • Figure 7: Total US sales and forecast of market, at current prices, 2016-26
  4. Segment Performance

    • Despite gains in the artificial nail segment, nail polish remains the largest segment
      • Figure 8: Email from Chillhouse, 2021
      • Figure 9: Share of nail color and care products, by segment, at current prices, 2019 and 2021
    • Shifting trends will impact every segment of the market
      • Figure 10: Total US retail sales of nail color and care products, by segment, at current prices, 2019 and 2021
  5. Market Factors

    • Diversifying population benefits the market
      • Figure 11: Repertoire of product usage at home, by race and Hispanic origin, 2021
    • Apply learnings from the Great Recession to sustain market momentum
    • Less-affluent consumers may trade down if inflation worsens
      • Figure 12: Select changes in behavior – More, by household income, 2021
    • Consumers return to in-store shopping
      • Figure 13: Purchase channel, 2020 vs 2021
  6. Market Share

    • KISS continues to dominate
    • Sales of nail color and care by company
      • Figure 14: Multi-outlet sales of nail color and care products, by leading companies, rolling 52 weeks 2020 and 2021
    • Products that replicate salon services thrive in the nail polish segment
    • Gel nail advancements allow for professional results without the salon…or UV light
      • Figure 15: MULO sales of select nail polish brands, gel formulas, 202 and 2021
  7. Competitive Strategies and Market Opportunities

    • Expand reach with cross-category collaborations
      • Figure 16: OPI x Xbox Infinite Shine
    • Men’s participation in the space is limited, but that hasn’t stopped a flurry of brands entering the market
      • Figure 17: Select nail services – Either way (professional or DIY), by age and gender, 2021
    • Bring fun and self-expression into nail color and care routines
    • Target innovation toward underserved groups with inclusive designs
    • Technology will impact the future of nail services
    • At the salon
      • Figure 18: Robot manicure, TikTok video from @elissamaercklien
    • At home
    • In the metaverse
    • Pair NFTs with tangible goods
  8. The Nail Color and Care Consumer: Fast Facts

  9. Nail Services

    • Easy-to-use innovations will help sustain at-home market momentum
      • Figure 19: Nail services, at home vs salon, 2021
    • Keep Millennials engaged with effective and low-fuss offerings
      • Figure 20: Nail services, at home, by age, 2021
    • Renovation is necessary for at-home brands to compete with salon services
      • Figure 21: Barriers to at-home services, 2021
  10. Product Usage

    • The next era of nail tool innovation will focus on accessibility and inclusivity
      • Figure 22: Nail color and care product usage, 2021
    • Men’s participation remains limited
      • Figure 23: Nail color and care product usage, by gender, 2021
    • High impact, minimal effort products resonate with young adults
      • Figure 24: Select nail color product usage, by age, 2021
  11. Nail Color Trade-up Motivators

    • Encourage trade-ups by offering health and convenience claims
      • Figure 25: Essie Expressie Sk8 with Destiny nail polish, 2022
      • Figure 26: SinfulColors Essenchills nail polish, 2021
      • Figure 27: MULO sales of select nail polish brands – Quick dry claims,2020 and 2021
      • Figure 28: Nail color trade-up motivators, 2021
    • Solve pain points by offering long-lasting products that are easy to remove
      • Figure 29: Nail color trade-up motivators, by gender, 2021
    • Take cues from the facial skincare space by highlighting key ingredients
      • Figure 30: Nails.INC Freshly Juiced Vitamin C Infused Duo nail polish, 2020
      • Figure 31: MULO sales of select nail polish brands – Free-from claims, 2021
      • Figure 32: Select nail color trade-up motivators, by race and Hispanic origin, 2021
      • Figure 33: Sally Hansen Good. Kind. Pure. Geode to Joy nail polish, 2022
  12. Changes in Behaviors

    • Make nail art more accessible to boost participation
      • Figure 34: Changes in behavior, 2021
    • Embrace the “clean” aesthetic to appeal to TikTok subcultures
      • Figure 35: “clean girl” nail aesthetic, TikTok, 2021
      • Figure 36: Select changes in behavior – More, by age, 2021
    • Key demos are experimenting more with new brands
      • Figure 37: Sara Tan/Nails of LA press-ons Instagram post, 2021
    • Using tech to encourage experimentation
      • Figure 38: Select changes in behavior – More, by race and Hispanic origin, 2021
  13. Attitudes toward Nail Color and Care

    • Negative perceptions surrounding removal and mistrust of claims persist
      • Figure 39: Attitudes toward nail color and care, 2021
      • Figure 40: Instagram reel, gel nail polish removal, 2021
    • Offer consumers tools to help them find complementary and effective products
    • Bring sustainability into the nail color and care space
      • Figure 41: Select attitudes toward nail color and care, by age, 2021
      • Figure 42: Clutch Nails, reusable press-ons, 2020
  14. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
    • Terms
  15. Appendix – Companies and Brands

      • Figure 43: Multi-outlet sales of nail polish and accessories, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 44: Multi-outlet sales of nail accessories and implements, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 45: Multi-outlet sales of nail treatments, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 46: Multi-outlet sales of artificial nails and accessories, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 47: Multi-outlet sales of nail polish removers, by leading companies and brands, rolling 52 weeks 2020 and 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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