2026
9
US Non-chocolate Confectionery – Market Dynamics 2026
2026-07-21T08:01:13+00:00
REPA90EC63C_442B_48A5_8EC6_3C442BD8A55F_MARKET_DYNAMICS
495
194947
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en_GB
Candy's future growth won't come from simply selling more sweets; it will come from giving consumers more reasons to explore, experiment, and expand their repertoires. Julia Mills, Food & Drink…
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Sugar and Gum Confectionery
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US Non-chocolate Confectionery – Market Dynamics 2026

Candy's future growth won't come from simply selling more sweets; it will come from giving consumers more reasons to explore, experiment, and expand their repertoires.

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  1. THE MARKET

    • Snapshot – market size and forecast
    • Market factors
    • Chocolate’s headwinds give candy an edge
    • Graph 1: percentage change in US candy prices from 2024-25
    • Market size and forecast
    • Market size and forecast of non-chocolate confectionery
    • Graph 2: [no title]
    • Market size and forecast of non-chocolate confectionery
    • Market segmentation
    • Growth concentrates in high-momentum segments
    • Graph 3: total retail sales and forecast of non-chocolate confectionery, by segment, at current prices, 2021-31
    • Gummies and seasonal candies drive a decade of category growth
    • Growth stalls for classic candy formats like chewy and hard in an innovation-driven market
    • Niche appeal and minimal innovation keep licorice and other candy in a holding pattern
    • Market share/brand share
    • “Other” brands outpace the category
    • Graph 4: MULO+ sales of non-chocolate confectionery, by leading companies, rolling 52 weeks 2025 and 2026
    • Smaller brands capture an outsized share of category growth
    • US: MULO+ sales of non-chocolate confectionery, by leading companies, rolling 52 weeks 2025 and 2026
    • Familiar hard candy brands find new ways to stay relevant
    • Graph 5: market share of hard candy brands, 2026
    • US: MULO+ sales of hard candy, by leading companies and brands, rolling 52 weeks 2025 and 2026
    • Seasonal candy keeps established brands top of mind
    • Graph 6: sales change, select seasonal vs non-seasonal candy brands, 2025-26
    • US: MULO+ sales of seasonal candy, by leading companies and brands, rolling 52 weeks 2025 and 2026
    • A mature chewy candy category finds growth through new brand energy
    • Graph 7: market share of chewy candy brands, 2026
    • US: MULO+ sales of chewy candy, by leading companies and brands, rolling 52 weeks 2025 and 2026
    • Consumer discovery fuels a new era of gummy competition
    • Graph 8: market share of gummy candy brands, 2026
    • US: MULO+ sales of gummy candy, by leading companies and brands, rolling 52 weeks 2025 and 2026
  2. APPENDIX

    • The market
    • Total retail sales and forecast of non-chocolate confectionery at inflation-adjusted prices, 2021-31
    • Average annual household spending on non-chocolate confectionery
    • Total retail sales of non-chocolate confectionery, by segment, at current prices, 2024 and 2026
    • Total retail sales and forecast of hard candy, at current prices
    • Total retail sales and forecast of hard candy, at inflation-adjusted prices
    • Total retail sales and forecast of seasonal candy, at current prices
    • Total retail sales and forecast of seasonal candy, at inflation-adjusted prices
    • Total retail sales and forecast of chewy candy, at current prices
    • Total retail sales and forecast of chewy candy, at inflation-adjusted prices
    • Total retail sales and forecast of licorice at current prices
    • Total retail sales and forecast of licorice at inflation-adjusted prices
    • Total retail sales and forecast of other non-chocolate confectionery at current prices
    • Total retail sales and forecast of other non-chocolate confectionery at inflation-adjusted prices
    • Total retail sales and forecast of gummy candy at current prices
    • Total retail sales and forecast of gummy candy at inflation-adjusted prices
    • Total retail sales of non-chocolate confectionery, by channel, at current prices
    • Total retail sales of non-chocolate confectionery, by channel, at current prices, 2024 and 2026
    • Supermarket sales of non-chocolate confectionery, at current prices
    • Convenience store sales of non-chocolate confectionery, at current prices
    • Sales of non-chocolate confectionery through other retail channels, at current prices
    • MULO+ sales of licorice, by leading companies and brands, rolling 52 weeks 2025 and 2026
    • MULO+ sales of other non-chocolate confectionery, by leading companies and brands, rolling 52 weeks 2025 and 2026
Download Report Summary

This Market Dynamics report features market data extracted from Mintel’s US Non-chocolate Confectionery Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US confectionery market. The full report is available to purchase here.

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