US Non-chocolate Confections Market Report 2024
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Stay ahead of the curve and secure future growth for your business with Mintel’s US Non-chocolate Confectionery Market Report. Get a 360° view of the US non-chocolate candy market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
The non-chocolate confection market thrives as consumers rely on it as an affordable and simple way to satisfy cravings and boost their mood. Nearly 90% of consumers have bought the category in the last three months, and almost a quarter have increased their purchases. This uptick is even more pronounced amongst Gen Z and Millennials, with over 30% reporting higher purchases, signaling ample opportunities for brands to engage younger consumers to both maintain and grow their market presence.
The category is prime for innovation as 72% of candy consumers enjoy trying new non-chocolate candy varieties. This could include exploring alternative packaging, BFY formulations, flavors, formats, brand collaborations, and textures. As a category known for being fun and experiential, there are numerous opportunities for brands to innovate on classic products or simply reemphasize the strengths of already popular candies.
Given concerns about nutrition and the perception that candy is “only for kids,” now is a fortuitous time to explore BFY options to create an avenue for both kid- and adult-friendly permissible indulgences for a variety of occasions. Beyond innovation, it will be vital to stress the value of non-chocolate confectionery as an all-day, everyday treat for all ages.
Purchase the full report for a complete overview of the US non-chocolate confectionery market, including consumer insights and comprehensive analysis from Mintel’s industry experts. Readers of this report may also be interested in Mintel’s US Chocolate Confectionery Market Report.
For the purposes of this Report, non-chocolate confectionery is defined as including the following: All non-chocolate confectionery items based mainly on sugar and/or artificial sweeteners. Candies sweetened with fruit juice and/or honey are also within the scope of this Report. Included in the definition are toffees, jellies, fruity candies, hard candies, nut/coconut candies, and licorice. Non-chocolate seasonal candy is also included in the scope of this report. IRI classifies all Tootsie Roll and Reese’s Pieces products as non-chocolate, so they are also covered here.
This report is written by Mintel’s Food & Drink Analyst, Julia Mills. Julia joined Mintel in 2023 after spending two years working in the Food & CPG industry. Prior to Mintel, she analyzed trends & insights in both the food distribution and market research space. She holds a BA in Food & Consumer Package Goods Marketing from Western Michigan University.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more$ 4,995
The hot and cold cereal market remains a mature but steady category, shaped by fluctuating consumer behavior driven by economic uncertainty, shifting health priorities, and evolving eating habits....
Find out more$ 4,995
Mealtime variety that revolves around lunchmeats and deli meats as a constant can become the ultimate comfort as consumers navigate feeding themselves and their families amid rapidly shifting...
Find out more$ 4,995
Social media is deeply integrated into consumer habits, with nearly 90% of US users reporting daily activity. The top used social media apps are also the ones consumers...
Find out more$ 4,995
The market for gum, mints and breath fresheners in the US remains stable despite economic fluctuations, with consumers viewing these products as affordable, regular purchases. While price sensitivity...
Find out more$ 4,995
98% of consumers consume some type of bread, making it a key component of grocery baskets. It prevails as an at-home solution during times of tightened budgets, and...
Find out more$ 4,995
Sales growth in the overall prepared category has largely stalled in the past two years amid financial uncertainty and cautious consumer spending. Refrigerated meals and sides remain a...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more