2024
9
US Nutrition Drinks Market Report 2024
2024-03-29T22:02:17+00:00
REPA91A1B91_1A09_479A_8920_BACD321A7913
3695
171973
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Report
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Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge. Adriana…

US Nutrition Drinks Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

This nutrition drinks market report provides in-depth consumer insights and opportunity analysis to enable your brand’s strategic growth. Below, we’ve provided the core areas analyzed and handpicked findings from the full document.

Core Areas Analyzed

  • Nutrition drink market size and forecast.
  • Innovation and marketing strategy/brand activity.
  • Consumption and frequency by nutrition drink type.
  • Reasons and motivations for nutrition drink consumption.
  • Attributes that drive product choice and purchase.
  • Consumer interest in ingredient innovation.
  • Opportunities for brands to capitalize on trends.

US Nutrition Drinks Market Size

The nutrition drinks market is expected to continue the momentum gained since 2020 with anticipated over 7% gains in 2024. While price increases inflated growth, real growth remained positive when adjusted, demonstrating a smaller but dedicated audience with habits and needs resilient to added costs.

Nutrition Drinks Consumer Insights

  • Overall consumption trends: As snacking occasions grow, so will nutrition drinks. Engagement is up across the board, with fewer consumers abstaining. Nutrition drinks are dietary buffers as many consumers use nutrition drinks in place of a meal.
  • Factors motivating consumers to drink: Motivations aren’t necessarily rooted in the pursuit of nutrition, but instead in staving off hunger. While it may seem unusual that micronutrients are secondary to nutrition drinks, it’s more likely an expectation.
  • Nutritional features that drive purchase: Basic nutrition concepts like protein, micronutrients, sugar content, and calories need to stay in check before layering functionality, which is more of a bonus. Almost three-quarters say that they care more about nutrition panels than ingredients.

Buy the full report for a complete review of how consumers engage with nutrition drinks in the US, along with relevant data-backed opportunities. Readers of this report may also be interested in our trending flavors and ingredients in non-alcoholic beverages report.

Brands Discussed

This report covers innovation and marketing deployed across successful brands, including Remedy Organics, Koia, Rebbl, Premier Protein, Slimfast, and more.

Additional Features Included in Your Report

  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading drink and nutrition analyst Adriana Chychula delivers expert industry insights with this in-depth report.

Rising prices and busy routines increasingly put quality nutrition at odds with daily life, blurring snack and meal spaces and giving shortcuts like nutrition drinks an added edge.

Adriana Chychula, Food, Drink, and Nutrition Analyst

 

Adriana Chychula
Analyst – Food, Drink & Nutrition

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • Market context
    • Market drivers
    • Market size and forecast
    • Market segmentation
    • Graph 1: total retail sales and forecast of nutrition drinks, by segment, 2018-28
    • Market share/brand share
  3. Consumer Insights

    • Consumer fast facts
    • Types of nutrition drinks consumed
    • Graph 2: types of nutrition drinks consumed, 2024
    • Graph 3: types of nutrition drinks consumed, by parental status and gender, 2024
    • Graph 4: types of nutrition drinks consumed, by generation, 2024
    • Nutrition drink consumption frequency
    • Graph 5: nutrition drink consumption frequency, 2024
    • Reasons and motivations for nutrition drink consumption
    • Graph 6: nutrition drink motivations, 2024
    • Graph 7: nutrition drink motivations, by parental status and gender, 2024
    • Graph 8: nutrition drink consumption motivations, by generation, 2024
    • Attributes that drive product choice and purchase
    • Graph 9: nutrition drink attributes that drive product choice and purchase, 2024
    • Graph 10: nutrition drink attributes that drive product choice and purchase, by parental status and gender, 2024
    • Graph 11: nutrition drink attributes that drive product choice and purchase, by generation, 2024
    • Nutritional features that drive product choice and purchase
    • Graph 12: nutritional features that drive product choice and purchase , 2024
    • Graph 13: nutritional features that drive product choice and purchase, by parental status and gender, 2024
    • Graph 14: nutrition drink nutrition considerations, by generation, 2024
    • Interest in ingredient innovation
    • Graph 15: interest in ingredients, 2024
    • Graph 16: interest in ingredients, by parental status and gender, 2024
    • Graph 17: interest in ingredients, by generation, 2024
    • Nutrition drink attitudes
    • Graph 18: nutrition drink attitudes, 2024
    • Graph 19: nutrition drink attitudes, by generation, 2024
    • Graph 20: attitudes toward nutrition drinks, by gender and parental status, 2024
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Marketing and advertising
    • Opportunities
    • Graph 21: attitudes toward nutrition drinks, 2024
    • Graph 22: nutritional features that drive product choice and purchase, 2024
    • Graph 23: attitudes toward nutrition drinks, 2024
  5. Appendix

    • Graph 24: nutrition drink motivations, by nutrition drink consumption, 2024

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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