This report provides comprehensive and current information and analysis of the on-premise restaurant technology market including on-premise restaurant technology market size, anticipated market forecast, relevant market segmentation, and industry trends for the on-premise restaurant technology market in the US.
The pandemic disrupted routines mean mealtimes and dining out continue to be up for grabs and somewhat fluid, forcing operators to find ways to serve ever diversifying diner needs while also balancing the impact of the labor crisis and inflation. On-premise restaurant technology like tablets, kiosks, digital signage, and payment options have been valuable tools in delivering convenience that has supported the industry in its recovery. Yet, while consumer comfort with current tech is strong, interest in cutting edge, cost-saving technology like robots and AI is somewhat lackluster, suggesting that diners are not quite clear on what personal benefits restaurant tech provides to them just yet.
While personal safety and sanitation may have been an original catalyst for some restaurant technology (think QR codes), ongoing investment strategies for diner-facing technology should be focused on delivering benefits that create efficiencies for the diner that continually convey personal value. As diners and operators contend with elevated food costs, ensuring a smooth and enjoyable experience through tech can make discretionary spending on dining out worth the price.
Diner participation is a key piece of the equation for successful tech investment and that has been met with some resistance among a small group with concerns about data privacy and the loss of the traditional dining out experience. In addition to providing multiple paths to ordering and purchase, brands should ease reluctant users into tech acceptance via transparency and rewards for early adopters.
The needs for value, convenience, and speed are ever-expanding, but some consumers feel that restaurant technology isn’t meeting them yet.
On-premise technology is not yet a catalyst for actual restaurant visitation, but it may be going forward given Gen Z and Millennial interest. While the benefits of technology can ease the dining experience and even put an operator in the consideration set, it’s still good quality food and drink that diners fundamentally seek. Making clear connections between the benefits of on-premise technology and meal satisfaction will facilitate and validate continued adoption of emerging technology.
Read on to discover more about the on-premise restaurant technology consumer market, read our U.S Full Service Restaurants Market Report 2021, or take a look at our other Pubs, Clubs And Restaurants market research reports.
Brands include: Chipotle, White Castle, Wing Zone, Panera, Inspire Brands, KFC, Chili, Shake Shack, Bluebird, Taco Bell, Red Robin, Chuck E Cheese.
This report, written by Varchasvi, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis of on-premise restaurant technology market research to highlight current trends and add expert context to the numbers.
On-premise technology offers operators and consumers the path to a common goal – a seamless dining experience featuring high quality food. By implementing the right technologies, restaurants can make operations efficient and deliver on consumers’ expanded needs for value, convenience, speed while also offering highly personalized experiences that build consumer loyalty.
Varchasvi
Analyst, US Foodservice and Mintel Menu Insights
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