“While shoppers remain conservative in food and drink spend amid inflationary pricing and economic uncertainty, new product trial is seen. The online grocery space provides fertile ground for product discovery, given its standing as a relatively new frontier itself. A larger share of shoppers agrees they’re more likely to try a new product online than in-store. However, assurance is necessary, which can most effectively come from personal recommendations, price incentives and sampling.”
– Vince DiGirolamo – Director – US Reports
This Report looks at the following areas
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Hispanic shoppers prioritize price/deals when grocery shopping, and they are confident in their knowledge of which stores have the best prices. As budget pressures force tighter trade-offs, consumers...
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Personal wellness encompasses a variety of categories, blending health, beauty, and hygiene. For 69% of shoppers, these products are part of daily rituals. Frequent replenishment cycles establish routine...
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For as much as shoppers want to find great value while grocery shopping, it's important to remember that they won't sacrifice on quality. Black grocery shoppers will find...
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Currently valued at $22.6 billion, the in-store bakery market is poised for continued growth, driven by both inflation-related pricing and sustained demand for fresh, high-quality, and accessible baked...
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Ultimately, all of the key elements of ecommerce – convenience, seamlessness, personalization and emerging tech – shape the ideal online experience. Understanding what matters most to consumers helps...
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