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- US Online Grocery Retailing Market Report 2024
US Online Grocery Retailing Market Report 2024
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Stay ahead of the curve and secure future growth for your business with Mintel’s US Online Grocery Retail Market Report 2024. Get a 360° view of the online grocery market including market size, segmentation and forecasted growth to help you align your business strategy with the needs of your audience.
Over a third of US consumers plan to increase their online grocery shopping use within the next year. Younger consumers will be the primary drivers of this increase as they rely on delivery services to help them manage their busy schedules and to simply take advantage of memberships they already pay for. Brands in the US online grocery market need to be prepared to meet this demand with efficiency.
Evolving technology is rapidly changing the online grocery landscape. For example, AI is offering more personalized options and retailers are finding ways to provide delivery reservations. The typically transactional experience will evolve to become more tailored to consumers: brands and retailers need to incorporate custom offerings to stay ahead of the trends.
One of the biggest opportunities in the market is to offer more white-glove services. Consumers already expect fast delivery with correct orders: brands and retailers need to go beyond this expectation and offer ways to help consumers manage their health, take advantage of promotions and guide them to products of interest.
Competition will increase within the marketplace, especially as more delivery services (eg Grubhub, Uber Eats) enter the grocery delivery space. Brands and retailers will need to give consumers a strong reason to shop with them – loyalty programs and memberships could be options.
Purchase the full report for a complete overview of the US online grocery retail market, including exclusive consumer insights and comprehensive analysis from Mintel’s industry experts. Readers of this report may also be interested in Mintel’s US Loyalty in Retail Market Report.
This report focuses on all retail channels that sell grocery products online, including internet-only retailers as well as the ecommerce operations of traditional supermarkets, warehouse clubs, natural markets, drug stores, dollar stores, convenience stores and specialty food retailers. Groceries are defined as products such as food, beverages, household goods (eg cleaning products, toilet paper, garbage bags), and personal care products. The primary focus of research is on food and beverages.
This report is written by Katie Hansen, Senior Analyst – Retail & eCommerce at Mintel. Katie joined Mintel in July 2019 and writes a variety of reports within the retail and ecommerce space. She has experience in researching consumer behavior and enjoys observing the ever-evolving retail landscape, consumers’ changing behaviors and uncovering the “why” behind those behaviors.
Consumers continue to seek out convenience, driving growth for online grocery. Retailers will look to offer elevated, personalized services with tech such as AI.
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