This Market Dynamics report features market data extracted from Mintel’s US OTC Pain Management Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US OTC pain medication market. The full US report is available to purchase here.
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EXECUTIVE SUMMARY
- Opportunities
- OTC pain brands can harness VMS demand with holistic solutions
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MARKET DYNAMICS
- Market context
- Inflation remains stable despite tariff risks
- Graph 1: headline CPI and core CPI, 2021-25
- Job growth slows as trade pressures weigh on businesses’ hiring activity
- Graph 2: unemployment rate, 2019-25
- Consumer sentiment rebounded in June amid de-escalated trade tensions, though geopolitical conflict threatens to undermine these gains
- Graph 3: consumer sentiment index, 2022-25
- Market drivers
- Growing recognition of recovery as a vital component of an active lifestyle
- More players are entering the recovery market
- Pharmaceutical tariffs may drive up costs, strain supply chains, and boost private label appeal
- GLP-1 medications may alleviate certain types of pain while potentially contributing to others
- The FDA has approved the first new class of prescription pain medication in 25 years
- Market size and forecast
- Rising consumer prices contribute to a positive outlook for the pain relief category
- Retail sales and forecast of OTC pain management products
- Graph 4: [no title]
- Retail sales and forecast of OTC pain management products
- Retail sales and forecast of OTC pain management products at inflation-adjusted prices
- Market segmentation
- Internal analgesics continue to dominate the OTC pain category
- Graph 5: [no title]
- Retail sales of OTC pain management products, by segment
- Market share/brand share
- Sales of OTC pain management products, by company
- Sales of internal analgesics, by leading companies and brands
- Sales of external analgesics, by leading companies and brands
- Sales of muscle/body support devices, by leading companies and brands
- Sales of electrotherapy devices, by leading companies and brands
- Innovation is at the forefront of Kenvue’s efforts
- Icy Hot is shifting its messaging focus away from functionality
- Baby Boomers’ active lifestyles take the spotlight in Aspercreme’s messaging
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APPENDIX
- Market definition
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast fan chart table
- Forecast methodology
- Forecast fan chart methodology
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