2021
9
US OTC Pain Management Market Report 2021
2021-07-28T04:06:10+01:00
OX1044793
3695
140945
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Report
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“The pain management market suffered from 2020-21 due to shifts in typical routines during the pandemic that reduced the need for OTC pain remedies. While the pervasiveness of pain will…

US OTC Pain Management Market Report 2021

£ 3,695 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the US OTC Pain Management market including the behaviors, preferences, and habits of the consumer.

Pain is universal and nearly all consumers use some sort of OTC pain reliever to manage their discomfort. While already considered an essential health product prior to the pandemic, oral pain relievers benefitted from playing a role in managing mild cases of COVID-19. Yet the combination of lockdown measures and shifted routines decreased consumer reliance on OTC pain management solutions and negatively impacted OTC pain management market sales. Brands have the opportunity to pivot marketing strategies as incidence of pain may weaken in the coming years.

Read on to discover more about the US OTC Pain Management consumer market, read our Patent insights: Obesity and Weight Management 2021 report, or take a look at our other Health and Wellbeing Market research reports.

Quickly understand

  • The impact of COVID-19 on consumer behavior and the OTC pain management market.
  • How lifestyle shifts stunted market growth in light of COVID-19.
  • External analgesics are a bright spot in the category.
  • How adopting self-care positioning will provide support for holistic health needs.

Covered in this report

Brands include: Johnson & Johnson, Bayer, GlaxoSmithKline, Pfizer, Sanofi-Aventis US, The Hygenic Corporation, 3M Company, Midol, BioFreeze, Hisamitsu America INc, Avadim Health Inc, Bridges Consumer Healthcare, Nutrition & Fitness Inc, Kobayashi Healthcare International, Copper Fit, Ideavillage Products Corp, Mueller Sports Medicine Inc, KT Health LLC, Tommie Copper, Nature of Things, The Good Patch, Voltaren, De Lune Care.

Expert analysis from a specialist in the field

This report, written by Jennifer White Boehm, a leading analyst in the Health and Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pain management market suffered from 2020-21 due to shifts in typical routines during the pandemic that reduced the need for OTC pain remedies. While the pervasiveness of pain will help maintain category stability, brands will need to meet changing consumer needs by offering preventative products or multifunctional formulas to support holistic health interests.

Jennifer White Boehm, Director, Health, Household and Personal Care Reports
Jennifer White Boehm
Director, Health, Household and Personal Care Reports

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Excluded from this Report are:
    • COVID-19: market context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of OTC pain management products, at current prices, 2016-26
      • Figure 2: Total US retail sales and forecast of OTC pain management products, at current prices, 2016-26
    • Impact of COVID-19 on OTC pain management
      • Figure 3: Short-, medium- and long-term impact of COVID-19 on OTC pain management, 2021
    • Opportunities and challenges
    • Market sustained by internal remedies; externals offer growth
      • Figure 4: Total US retail sales and forecast of OTC pain management, by segment, at current prices, 2016-26
    • Layer functional, natural ingredients to create value
    • Reach women with authentic marketing and tailored solutions
    • Aging population drives need for arthritis solutions
    • Build proactive purchases by aligning with self-care
  3. The Market – Key Takeaways

    • Lockdown lifestyles and stock-ups damage US retail sales of OTC
    • Externals sustain growth amidst declines
    • New routines may alter pain needs
    • Naturally positioned products align with homeopathic interests
    • Themes of self-care can play bigger role in the category
  4. Market Size and Forecast

    • Historic and projected sales performance of OTC pain relievers
      • Figure 5: Total US sales and fan chart forecast of OTC pain management products, at current prices, 2016-26
      • Figure 6: Total US retail sales and forecast of OTC pain management products, at current prices, 2016-26
  5. Segment Performance

    • Internals maintain lead; externals source of growth
      • Figure 7: Total US retail sales and forecast of OTC pain management, by segment, at current prices, 2016-26
    • “Other” channels dominate thanks to pandemic purchase habits
      • Figure 8: Total US retail sales of OTC pain management products, by channel, at current prices, 2016-21
  6. Market Factors

    • Modern work environments may contribute to pain experience
    • Growing rate of chronic health conditions impacts pain levels
    • Preventive habits threaten the OTC pain relief market
  7. Market Opportunities

    • Naturally positioned ingredients can boost appeal of pain relievers
    • Boost retail sales by increasing knowledge of the CARES Act
    • Wellness-related benefits can differentiate market players
  8. Companies and Brands – Key Takeaways

    • Pain relief market slides; J&J maintains grip on OTC pain market
    • Natural remedies establish presence in external segment
    • Arthritis care focuses on maintaining movement
  9. Market Share

    • OTC pain relief market suffers from internal analgesics MULO sales decline
      • Figure 9: Multi-outlet sales of OTC pain management products, by leading companies, rolling 52 weeks 2020 and 2021
    • Internal analgesics lose demand amidst pandemic times
      • Figure 10: Multi-outlet sales of internal analgesics, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 11: Midol Instagram campaign
    • Arthritis care and natural externals command MULO sales
      • Figure 12: Multi-outlet sales of external analgesics, by leading companies and brands, rolling 52 weeks 2020 and 2021
    • Muscle and body support devices add germ prevention to bolster sales
      • Figure 13: Multi-outlet sales of muscle/body support devices, by leading companies and brands, rolling 52 weeks 2020 and 2021
  10. Competitive Strategies

    • Trend-driven externals embrace holistic health positioning
      • Figure 14: The Good Patch, Soothe patch
      • Figure 15: Nature of Things Superlative Body Balm
    • Voltaren promotes mobility with partnership and lifestyle marketing
      • Figure 16: Voltaren gel marketing campaign
  11. The Consumer – Key Takeaways

    • Pervasive pain creates value in pain relievers
    • Oral pain relievers preferred format, externals growing
    • Active ingredients most recognized, challenging newer ingredients
    • Adults seek personalized experiences to improve wellbeing
    • Increase in pain-causing factors
    • Proactive pain prevention could hamper product usage
  12. Pain Experience

    • Pain is pervasive
      • Figure 17: Description of pain experience, 2021
    • Parents of young children need added support to manage pain
      • Figure 18: Description of pain experience, by age of children within the household, 2021
    • Pain experience dwindles as consumers age
      • Figure 19: Description of pain experience, by age, 2021
  13. Product Usage

    • Reliance on OTC pain products remains strong; externals grow in usage
      • Figure 20: Product usage, 2021
    • Older women are key target for external rubs; young men support wraps
      • Figure 21: Product usage, by age, 2021
  14. Attitudes toward Active Ingredients

    • Externals are stunted by familiarity; acetaminophen is viewed favorably
      • Figure 22: Attitudes toward active ingredients, 2021
    • Homeopathic pain relief should focus on parents of young kids
      • Figure 23: Attitudes toward homeopathic ingredients, by age of children within the household, 2021
    • Externals provide targeted relief for 55+; build awareness with 18-34s
      • Figure 24: Attitudes toward lidocaine and menthol, by age, 2021
  15. Motivations to Try a New Pain Reliever

    • Adults are seeking a personalized pain management experience
      • Figure 25: Motivations to try a new pain reliever, 2021
    • Tailor pain relief to the health needs of young women
      • Figure 26: Motivations to try a new pain reliever, by gender and age, 2021
      • Figure 27: DeLune Instagram, period relief products
    • Support the aging population through arthritis relief
      • Figure 28: Motivations to try a new pain reliever, by age, 2021
  16. Pain Association and Frequency

    • Pain frequency increases across pain-causing factors
      • Figure 29: Pain association and frequency, 2021
      • Figure 30: Pain association and frequency, 2019
  17. Attitudes toward Pain Management

    • Pain prevention may threaten the market; OTCs can narrow in on pain type
      • Figure 31: Attitudes toward pain management, 2021
    • Young adults subscribe to pain prevention strategies
      • Figure 32: Attitudes toward preventative pain management, by age, 2021
    • Opportunity to help older women feel in control of pain
      • Figure 33: Attitudes toward pain management control, by gender and age, 2021
  18. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Abbreviations and terms
    • Abbreviations
  19. Appendix – The Market

      • Figure 34: Total US retail sales and forecast of OTC pain management products, at inflation-adjusted prices, 2016-26
      • Figure 35: Average household spending on OTC pain management products, 2016-21
      • Figure 36: Total US retail sales of OTC pain management products, by segment, at current prices, 2019 and 2021
      • Figure 37: Total US retail sales and forecast of internal analgesics, at current prices, 2016-26
      • Figure 38: Total US retail sales and forecast of external analgesics, at current prices, 2016-26
      • Figure 39: Total US retail sales and forecast of muscle/body support devices, at current prices, 2016-26
      • Figure 40: Total US retail sales of OTC pain management products, by channel, at current prices, 2016-21
      • Figure 41: Total US retail sales of OTC pain management products, by channel, at current prices, 2019 and 2021
      • Figure 42: Multi-outlet sales of electrotherapy devices, by leading companies and brands, rolling 52 weeks 2020 and 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Brand/Company

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Data

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*databooks not available with UK B2B Industry reports.

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