US Outdoor Cooking Market Analysis
The US Outdoor Cooking Market is experiencing significant consumer engagement, with demand for durable, energy-efficient products driven by health trends and social connections. Looking ahead, the market is positioned for continued consumer interest, with growing demand for multifunctional products and innovations in compact designs, with innovation in multifunctional, sustainable products and a stronger focus on premium offerings as economic conditions evolve, possibly allowing brands to gain Outdoor Cooking Market Size.
US Outdoor Cooking Market Trends
Younger and higher-income consumers are cooking outdoors more frequently, seeking enhanced dining experiences.
Health-conscious consumers are using outdoor cooking to prepare leaner meals to support healthier eating, by opting on cooking outdoors to reduce oils and frying, grilling more vegetables and incorporating plant-based proteins.
Outdoor cooking serves as a social activity, with many using it to bond with family and friends during gatherings and holidays.
Consumers prioritize convenience, low maintenance, and energy-efficient designs, showing interest in multifunctional, compact products for urban spaces, and online platforms playing a key role in reaching younger buyers, shaping the future of the US Outdoor Cooking Market.
About The Report
US Outdoor Cooking Market Report 2025 provides valuable insights into the Outdoor Cooking Market in the US, offering a detailed analysis of consumer trends, market dynamics, and key drivers influencing purchasing behavior. It covers areas such as outdoor cooking frequency, motivations, equipment ownership, and purchase factors, along with the impact of economic conditions and technological innovations. The Outdoor Cooking Market Report surveys diverse consumer segments, including different age groups, income levels, and geographic locations, to provide a comprehensive view of the market. Businesses in the outdoor cooking market, product developers, marketers, and brands looking to engage with emerging consumer trends will benefit from the actionable insights and strategic recommendations in this report to gain Outdoor Cooking Market Share and stay ahead in the competitive landscape.
Key Topics Analyzed in the Report
- Trends in outdoor cooking frequency and consumer interest
- Impact of economic factors on outdoor cooking equipment purchases
- Consumer motivations and occasions for outdoor cooking
- Preferences for cooking equipment and purchase channels
- Innovations and marketing strategies for outdoor cooking products
| Report Attributes | Details |
|---|---|
| Published Date | July 2025 |
| Data Range | 2019 – 2029 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 2,000 internet users aged 18+, May 2025 |
| Number of Pages | 61 |
| Market Segmentation | Gas Grills, Charcoal Grills, Pellet Grills, Portable Grills, Flat-top Grills, Kamado Grills, Pizza Ovens, Deep Fryers, Smokers, Fire Pits, and Outdoor Kitchens. |
| Leading Companies | Le Creuset, Ninja Kitchen, Pampered Chef, and Gozney |
Meet the Expert Behind the Analysis
This report was written by David Hamlette. David joined Mintel as a health and wellness reports analyst in August 2023. Prior to Mintel, he worked as an associate market research consultant in Chicago, providing qualitative insights for CPG and pharma companies. He graduated from George Mason University with a B.S. in Psychology, and the University of Chicago with a M.A. in Social Science.
For brands to succeed, it’s essential to appeal to both budget-conscious and premium markets. This means offering solutions that focus not only on outdoor cooking, but also emphasize its mental and physical benefits.
David Hamlette
Research Analyst; Health and Wellbeing
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EXECUTIVE SUMMARY
- What you need to know
- Market predictions
- What consumers want & why
- Opportunities
- Develop versatile and compact products
- Leverage social media for younger audiences
- Promote the health benefits of outdoor cooking
- Promote health benefits of outdoor cooking
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MARKET DYNAMICS
- Market context
- Both annual and core inflation increased by more than expected in January
- Graph 1: headline CPI and core CPI, 2021-25
- Economic growth is expected to decline in Q1 2025
- Graph 2: quarterly real GDP growth, 2021-25
- Market drivers
- Understand that many consumers are still renting…
- Graph 3: current primary residence, 2024
- …while household sizes are shrinking
- Rise of protein to affect outdoor grilling
- Tarrifs’ influence and “Made in US” claims
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CONSUMER INSIGHTS
- Consumer fast facts
- Change in outdoor cooking frequency
- Cater to those who are becoming outdoor cooking enthusiasts
- Graph 4: cooking frequency change, 2025
- Launch premium outdoor cooking products for young, high-income consumers
- Graph 5: select cooking frequency change – cooking outdoors since last year and cooking outdoors more frequently, by age and income
- Launch premium outdoor cooking products for young, high-income consumers
- Create innovative, space-saving solutions for modern lifestyles
- Graph 6: select cooking frequency change – cooking outdoors since last year and cooking outdoors more frequently, by area, 2025
- Desire to cook outdoors
- Changing consumer perceptions creates the perfect opportunity to fuel enthusiasm for outdoor cooking
- Changing consumer perceptions create the perfect opportunity to fuel enthusiasm for outdoor cooking
- Graph 7: outdoor cooking appreciation, trended 2023-25
- Launch cost-effective equipment for budget-minded BBQers
- Graph 8: select outdoor cooking appreciation – love outdoor cooking, by age and income, 2025
- Push parents from passion to purchase, focusing on convenience and functionality
- Pampered chef markets to parents through children’s cooking kit
- Outdoor cooking ownership
- The momentum of equipment purchases shows no signs of slowing down
- Graph 9: outdoor cooking equipment ownership – plan to buy in the next year, trended 2024-25
- Graph 10: outdoor cooking equipment ownership – currently own, trended 2024-25
- Contrary to common perception, women are not far from men in planned purchases
- Graph 11: select outdoor cooking equipment ownership – plan to buy in the next year, by gender, 2025
- Younger consumers are having more plans to purchase
- Graph 12: select outdoor cooking equipment ownership – plan to buy in the next year, by age, 2025
- Outdoor cooking motivations and occasions
- Flavor and connection drive passion for outdoor cooking…
- Graph 13: outdoor cooking motivators, 2025
- …shining light on some of the reasons consumers celebrate their loved ones through outdoor cooking
- Graph 14: outdoor cooking occasions, 2025
- Partner with Black-owned staples for authentic connections in outdoor cooking
- Graph 15: select outdoor cooking motivators, by race, 2025
- Strengthen engagement with Black and Hispanic consumers by celebrating cookout culture tied to special occasions
- Graph 16: select outdoor cooking occasions, by race/ethnicity, 2025
- Strengthen engagement with Black and Hispanic consumers by celebrating cookout culture tied to special occasions
- Brands need to prepare for the wave of ”Hot Grill (Girl) Summers”
- Graph 17: select outdoor cooking motivators, by gender, 2025
- Strategies to eat healthy and save money
- Economic uncertainty and the growing focus on holistic health present a unique opportunity for outdoor cooking brands to position themselves as “unconventional” solutions
- Graph 18: healthy eating habits through outdoor cooking, 2025
- Graph 19: cost-saving strategies through outdoor cooking, 2025
- Design portable-yet-affordable outdoor cooking solutions for budget-conscious urban consumers…
- Graph 20: cost-saving strategies through outdoor cooking, by age and area, 2025
- …while offering healthy solutions for Black and female consumers
- Graph 21: healthy eating habits through outdoor cooking, by gender and race, 2025
- Purchase factors
- Emphasize the use of resilient, high-quality materials in product development
- Graph 22: ranking of outdoor cooking equipment purchase factors, 2025
- Emphasize the use of resilient, high-quality materials in its product development
- Graph 23: ranking of outdoor cooking equipment purchase factors – NET, 2025
- Market offerings to meet the needs of every age group
- Graph 24: ranking of outdoor cooking equipment purchase factors – NET, by age, 2025
- Tier outdoor cooking solutions to win over both budget and premium consumers
- Graph 25: select ranking of outdoor cooking equipment purchase factors – NET, by household income, 2025
- Outdoor cooking purchase channels
- Discover innovative strategies to guide consumers from consideration to purchase
- Graph 26: outdoor cooking purchase channels, 2025
- Diversify retail channels to ensure different income levels are reached
- Graph 27: outdoor cooking purchase channels, by income, 2025
- Utilize social media to connect with younger consumers and parents
- Graph 28: select outdoor cooking purchase channels – social media platforms, by age and parental status, 2025
- Utilize social media to connect with younger consumers and parents
- Attitudes and behaviors around cooking outdoors
- Offer valuable educational content and top-quality equipment to win consumers
- Graph 29: outdoor cooking attitudes and behaviors, 2025
- Engage audiences by highlighting premium equipment designed for learning and long-term value
- Transform the way you build loyalty without pushing consumers to overspend
- Leverage safety for those with younger children around cleaning
- Graph 30: select outdoor cooking attitudes and behaviors – feel knowledgeable about how to clean outdoor cooking equipment, 2024
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- Le Creuset launches Alpine Collection specifically for “al fresco”-style meals
- Ninja addresses the growing interest in outdoor cooking through versatility
- CUBIC Outdoor Kitchen combines aesthetics and functionality in a single “package”
- Marketing and advertising
- “Cook different” with Matty Matheson
- Saida uses Olympic athletes to market its AI-generated recipes
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
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