Discover how consumers are participating in outdoor recreation in the US with this report. Covering outdoor recreation and sporting activities, this report provides a robust foundation for brands in the sports and outdoors industry—to understand how and why consumers enjoy outdoor activities.
Below, we provide the key topics covered and offer select findings from the report.
Despite certain activities leading participation, many are highly engaged in other activities, signifying the importance of maintaining reach beyond the most popular. For example, younger adults show notable interest in activities like snow sports and hunting.
Millennials are the biggest generation in the US and show the most interest in outdoor recreation and sporting activities. This means it will be pivotal for brands to connect with this demographic segment. First-time promotions, training courses, and incentive programs could appeal to this group if offered.
For a complete analysis of consumer trends in outdoor recreation, buy the full report. You may also be interested in browsing our leisure time consumer research.
The competitive landscape of brands in outdoor recreation is covered in this report. Brands analysed include Wilson, Dick’s Sporting Goods, PacSun, PUMA, LaMelo Ball, Sketchers and more.
Leading analyst Gabe Sanchez delivers expert insights with this report.
Outdoor recreation and sporting activities remain popular, but it will become increasingly important for brands and retailers to combat barriers to access.
Gabe Sanchez
Mintel Analyst
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