2023
9
US Packaged Bread Market Report 2023
2023-03-14T03:05:47+00:00
OX1157833
3695
161424
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Report
en_GB
“Packaged bread is simple and reliable, providing stability during volatile times. As consumers continue to navigate inflation and look for convenient at-home solutions, bread can provide a healthy mix of…

US Packaged Bread Market Report 2023

£ 3,695 (Excl.Tax)

Description

Understand the current market and opportunities within the packaged bread category in the US. Use Mintel’s in-depth research to become more informed and tackle challenges in your industry. This report examines how inflation is impacting the packaged bread market, what consumers want from bread products and why, and ways for brands to appeal to consumers in the US. Read on to discover our insights.

Packaged Bread Market Overview

Increasing prices are significantly contributing to the projected growth of the packaged bread market. Nonetheless, packaged bread provides an accessible source of food for US consumers during financially strained times. While consumers may find comfort in the familiar when exploring the aisle for options, some are craving new ideas in product lines.

  • Packaged bread market size: Total US sales sat at $27bn for 2022.
  • Packaged bread market share: Grupo Bimbo leads at 25.1% market share, followed by Flowers Foods Inc and Gruma.

Find the total US retail sales and forecast for each segment of the packaged bread market in the full report, alongside an expert analysis of segment performance.

Packaged Bread Consumer Behaviour

Research in this report finds that sliced bread loaves are by far the most likely type of bread to be considered a household staple. In fact, for half of consumers, bread is a regular part of their diet. Breaking this down, age and parental status are both prominent contributing factors to packaged bread consumption in the US. For example, Baby Boomers are more likely than Gen Z to have bread as a regular part of their diet, and parents were more likely to have increased bread consumption versus last year.

  • Packaged bread consumer behaviours: Gen Z consumers consider low price as their top packaged bread purchasing factor (46%).
  • Packaged bread trends: Parents were most likely to have increased bread consumption, at 41%, compared to nonparents and motivating factors such as comfort eating.

Opportunities in Packaged Bread

Bread is increasingly used by parents, and brands can consider this. Continue to provide family-friendly solutions, such as products with added convenience and new ideas for recipes that can stretch products further. In terms of recipes, suppliers can show consumers that even niche packaged bread products can elevate a meal without requiring advanced cooking skills or a higher budget.

To discover more about the packaged bread industry, purchase the full report or take a look at our extensive food market research.

This Report Explores the Following

  • Consumption of packaged bread including types and varieties.
  • Change in consumption of packaged bread.
  • Reasons for increased consumption and motivations to increase consumption.
  • Packaged bread purchase factors.
  • Packaged bread attitudes and behaviours.
  • Associations with different types of packaged bread.

Covered in this Report

Products: Fresh loaf bread, rolls/buns/croissants, bagels/bialys/English muffins/pita bread, tortillas, refrigerated/frozen bread products.

Companies: Grupo Bimbo, Flowers Foods Inc, Campbell Soup Company, Lewis Bakeries Inc, United States Bakery, King’s Hawaiian Holding Co Inc, Martin’s Famous Pastry Shoppe Inc, Gruma, Olé Mexican Foods Inc, General Mills Inc, Lancaster Colony Corporation, Cole’s Quality Foods Inc, and more.

Brands: New York, Sister Schubert’s, Bays, Lender’s, Pepperidge Farm, Cole’s, Mission, Guerrero, La Banderita, Ole, Verolé, Old El Paso, Thomas’, Sara Lee, Arnold Brownberry, Dave’s Killer Bread, Ball Park, St Pierre, King’s Hawaiian, Wonder, Nature’s Own, Ecce Panis, Martin’s, Big Marty’s, and more.

Expert Analysis from a Food Specialist

This report, written by Kelsey Olsen, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current trends in the packaged bread market and add expert context to the numbers.

Packaged bread is simple and reliable, providing stability during volatile times. As consumers continue to navigate inflation and look for convenient at-home solutions, bread can provide a healthy mix of comfort, familiarity and accessible exploration to meet different consumer needs.

Kelsey Olsen, Food and Drink Analyst

 

Kelsey Olsen
Food and Drink Analyst

Table of Contents

  1. Overview

    • What you need to know
      • This Report looks at the following areas
        • Definition
          • Market context
          • Executive Summary

              • Top takeaways
                • Consumer trends
                  • Prioritize accessibility as prices are heightened
                    • Figure 1: Consumption of packaged bread, by financial status, 2023
                  • Meet parents’ growing needs
                    • Figure 2: Change in consumption of packaged bread year over year, by parental status, 2023
                  • Keep up with younger generations
                    • Figure 3: Packaged bread behaviors, by generation, 2023
                  • Competitive strategies
                    • Innovation faces different hurdles
                      • Figure 4: GNPD product launches of bread & bread products over time, 2002-22
                    • Creative twists expand occasions
                      • Figure 5: Packaged bread snack products, 2023
                    • Encourage accessible exploration with store brands
                      • Figure 6: Private label packaged bread products, 2023
                    • Marketing activity
                      • Bring transparency to supply chains to connect with consumers
                        • Figure 7: Brownberry’s sustainability in the supply chain Instagram post, 2022
                      • Engage consumers with versatile ideas
                        • Figure 8: Social media bread recipes, 2023
                      • Market overview
                        • Figure 9: Total US sales and fan chart forecast of packaged bread market, at current prices, 2017-27
                        • Figure 10: Category outlook for packaged bread, 2023-27
                      • Opportunities
                        • Provide simple solutions
                          • Figure 11: Trended consumption of packaged bread, 2021 and 2023
                        • Evolve with household occasions
                          • Figure 12: Reasons for increased consumption of packaged bread, by parental status, 2023
                        • Incorporate familiar elements into newer concepts
                          • Figure 13: Attitudes toward packaged bread, 2023
                      • Market Size and Forecast

                        • Inflation is undeniable in the market’s growth
                          • Figure 14: Total US sales and fan chart forecast of packaged bread market, at current prices, 2017-27
                          • Figure 15: Total US sales and forecast of packaged bread market, at current prices, 2017-27
                          • Figure 16: Value and volume changes in packaged bread, 2023
                          • Figure 17: Total US retail sales and forecast of packaged bread, at inflation-adjusted prices, 2017-27
                      • Segment Performance

                        • Staple status translates to strong lead in the market
                          • Figure 18: Sales of packaged bread market, by segment, 2023
                        • Supermarkets remain channel of choice amid rise of other retailers
                          • Figure 19: Total US retail sales of packaged bread, by channel, at current prices, 2017-22
                      • Market Drivers

                        • Input costs continue to climb…
                          • …and price tags feel the strain
                            • Figure 20: Consumer Price Index change from previous period, 2007-22
                          • Extended shelf life expands market
                            • Figure 21: NanoPack packaging, 2023
                          • Automation offers opportunity to lessen supply chain strains
                            • Nutritional concerns remain common considerations
                              • Figure 22: Brownberry Whole Grains packaged bread, 2023
                          • Market Share/Key Players

                            • Top players have strong role across segments
                              • Figure 23: Multi-outlet sales of packaged bread, by leading companies, rolling 52 weeks 2021 and 2022
                            • Fresh loaf bread is versatile (in growth)
                              • Figure 24: Multi-outlet sales of fresh loaf bread, by leading companies and brands, rolling 52 weeks 2021 and 2022
                            • A healthy mix of private label and brand loyalty
                              • Figure 25: Multi-outlet sales of rolls/buns/croissants, by leading companies and brands, rolling 52 weeks 2021 and 2022
                            • Thomas’ wins breakfast
                              • Figure 26: Multi-outlet sales of bagels/bialys/English muffins/pita bread, by leading companies and brands, rolling 52 weeks 2021 and 2022
                            • Help tortillas rise with new ideas
                              • Figure 27: Multi-outlet sales of tortillas, by leading companies and brands, rolling 52 weeks 2021 and 2022
                            • Value can shine in the refrigerator and freezer
                              • Figure 28: Multi-outlet sales of refrigerated/frozen bread products, by leading companies and brands, rolling 52 weeks 2021 and 2022
                          • Competitive Strategies and Market Opportunities

                            • Convenience doesn’t have to be boring
                              • Figure 29: Value-added convenience products, 2023
                            • Stretch imaginations with global flavors
                              • Figure 30: Global inspired products and uses, 2023
                            • Forge private label loyalty with regional flavors
                              • Figure 31: Private label regional flavor packaged bread products, 2023
                            • Solidify BFY messaging
                              • Figure 32: BFY Packaged bread products, 2023
                            • Grab attention with unique applications
                              • Figure 33: Packaged bread application inspiration messaging, 2023
                            • Tell a story with sustainability claims
                              • Figure 34: Sustainable packaged bread products, 2023
                            • This bread is made for snackin’
                              • Figure 35: Snack bread products, 2023
                          • The Packaged Bread Consumer – Fast Facts

                            • Please with ease
                              • Shine with accessibility
                                • Keep variety seekers engaged
                                • Trended Consumption

                                  • Showcase the simple variety that bread can provide
                                    • Figure 36: Trended consumption of packaged bread, 2021 and 2023
                                  • Be proactive with shifting generational preferences
                                    • Figure 37: Consumption of packaged bread, by generation, 2023
                                  • Provide accessible solutions with staple breads
                                    • Figure 38: Consumption of packaged bread, by financial status, 2023
                                  • Inspire new pairings
                                    • Figure 39: Bread consumption, by repertoire of bread consumption, 2023
                                • Types of Packaged Bread Consumed

                                  • Make it quick
                                    • Figure 40: Types of bread consumed, 2023
                                  • Capture the imagination of open, younger consumers
                                    • Figure 41: Types of bread consumed, by generation, 2023
                                  • Showcase the range for a range of budgets
                                    • Figure 42: Types of bread consumed, by financial situation, 2023
                                • Change in Consumption of Packaged Bread

                                  • Provide a convenient, filling carbohydrate
                                    • Figure 43: Change in consumption of packaged bread year over year, 2023
                                  • Think family first
                                    • Figure 44: Change in consumption of packaged bread year over year, by parental status, 2023
                                  • Help consumers branch out, responsibly
                                    • Figure 45: Change in bread consumption, by types of packaged bread eaten, 2023
                                • Reasons for Increased Consumption of Packaged Bread

                                  • Create stability in time of volatility
                                    • Figure 46: Reasons for increased consumption of packaged bread, 2023
                                  • Simply reinvigorate mealtimes
                                    • Figure 47: Reasons for increased consumption of packaged bread, by parental status, 2023
                                  • Rely on bread in times of uncertainty
                                    • Figure 48: Reasons for increased consumption of packaged bread, by financial situation, 2023
                                • Motivations to Increase Packaged Bread Consumption

                                  • Come together to solve more problems
                                    • Figure 49: Motivations to increase consumption of packaged bread, 2023
                                  • Tailor “better” messaging to generational priorities
                                    • Figure 50: Motivations to increase consumption of packaged bread, by generation, 2023
                                  • Help consumers get every last crumb
                                    • Figure 51: Motivations to increase consumption of packaged bread, by financial situation, 2023
                                • Purchase Factors

                                  • Stand out with a more mindful purchasing experience
                                    • Figure 52: Purchase factors for packaged bread, 2023
                                  • Open up younger imaginations
                                    • Figure 53: Purchase factors for packaged bread, by generation, 2023
                                  • Build loyalty and trust
                                    • Figure 54: Purchase factors for packaged bread, by financial situation, 2023
                                • Packaged Bread Behaviors

                                  • Brand bread the unsung hero
                                    • Figure 55: Packaged bread behaviors, 2023
                                  • Fulfill cravings for new occasions
                                    • Figure 56: Packaged bread behaviors, by generation, 2023
                                  • Utilize private brands for inclusive exploration
                                    • Figure 57: Packaged bread behaviors, by financial situation, 2023
                                • Attitudes toward Packaged Bread

                                  • Walk consumers through new ideas
                                    • Figure 58: Attitudes toward packaged bread, 2023
                                  • Address questions to meet growing needs
                                    • Figure 59: Attitudes toward packaged bread, by parental status, 2023
                                  • Create consumer confidence
                                    • Figure 60: Attitudes toward packaged bread, by financial situation, 2023
                                • Associations with Specific Types of Packaged Bread

                                  • Highlight customizable experiences
                                    • Figure 61: Associations with specific types of packaged bread, 2023
                                  • Reframe ideas of household staples to younger generations
                                    • Figure 62: Associations with specific types of packaged bread as a household staple, by generation, 2023
                                  • Form stronger associations
                                    • Figure 63: Correspondence analysis – Symmetrical map – Associations with specific breads, 2023
                                • Appendix – Data Sources and Abbreviations

                                  • Data sources
                                    • Sales data
                                      • Forecast
                                        • Consumer survey data
                                          • Abbreviations and terms
                                            • Abbreviations
                                            • Appendix – The Market

                                              • Packaged bread sales and forecast, by segment
                                                • Figure 64: Total US retail sales and forecast of fresh loaf bread, at current prices, 2017-27
                                                • Figure 65: Total US retail sales and forecast of fresh loaf bread, at inflation-adjusted prices, 2017-27
                                                • Figure 66: Total US retail sales and forecast of rolls/buns/croissants, at current prices, 2017-27
                                                • Figure 67: Total US retail sales and forecast of rolls/buns/croissants, at inflation-adjusted prices, 2017-27
                                                • Figure 68: Total US retail sales and forecast of bagels/bialys/English muffins/pita bread, at current prices, 2017-27
                                                • Figure 69: Total US retail sales and forecast of bagels/bialys/English muffins/pita bread, at inflation-adjusted prices, 2017-27
                                                • Figure 70: Total US retail sales and forecast of tortillas, at current prices, 2017-27
                                                • Figure 71: Total US retail sales and forecast of tortillas, at inflation-adjusted prices, 2017-27
                                                • Figure 72: Total US retail sales and forecast of refrigerated/frozen bread products, at current prices, 2017-27
                                                • Figure 73: Total US retail sales and forecast of refrigerated/frozen bread products, at inflation-adjusted prices, 2017-27

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