US Packaged Bread Market Report 2023

Understand the current market and opportunities within the packaged bread category in the US. Use Mintel’s in-depth research to become more informed and tackle challenges in your industry. This report examines how inflation is impacting the packaged bread market, what consumers want from bread products and why, and ways for brands to appeal to consumers in the US. Read on to discover our insights.

Packaged Bread Market Overview

Increasing prices are significantly contributing to the projected growth of the packaged bread market. Nonetheless, packaged bread provides an accessible source of food for US consumers during financially strained times. While consumers may find comfort in the familiar when exploring the aisle for options, some are craving new ideas in product lines.

• Packaged bread market size: Total US sales sat at $27bn for 2022.

Find the total US retail sales and forecast for each segment of the packaged bread market in the full report, alongside an expert analysis of segment performance.

Packaged Bread Consumer Behaviour

Research in this report finds that sliced bread loaves are by far the most likely type of bread to be considered a household staple. In fact, for half of consumers, bread is a regular part of their diet. Breaking this down, age and parental status are both prominent contributing factors to packaged bread consumption in the US. For example, Baby Boomers are more likely than Gen Z to have bread as a regular part of their diet, and parents were more likely to have increased bread consumption versus last year.

• Packaged bread consumer behaviours: Gen Z consumers consider low price as their top packaged bread purchasing factor (46%).
• Packaged bread trends: Parents were most likely to have increased bread consumption, at 41%, compared to nonparents and motivating factors such as comfort eating.

Opportunities in Packaged Bread

Bread is increasingly used by parents, and brands can consider this. Continue to provide family-friendly solutions, such as products with added convenience and new ideas for recipes that can stretch products further. In terms of recipes, suppliers can show consumers that even niche packaged bread products can elevate a meal without requiring advanced cooking skills or a higher budget.

To discover more about the packaged bread industry, purchase the full report or take a look at our extensive food market research.

This Report Explores the Following

• Consumption of packaged bread including types and varieties.
• Change in consumption of packaged bread.
• Reasons for increased consumption and motivations to increase consumption.
• Packaged bread purchase factors.
• Packaged bread attitudes and behaviours.
• Associations with different types of packaged bread.

Covered in this Report

Products: Fresh loaf bread, rolls/buns/croissants, bagels/bialys/English muffins/pita bread, tortillas, refrigerated/frozen bread products.

Companies: Grupo Bimbo, Flowers Foods Inc, Campbell Soup Company, Lewis Bakeries Inc, United States Bakery, King’s Hawaiian Holding Co Inc, Martin’s Famous Pastry Shoppe Inc, Gruma, Olé Mexican Foods Inc, General Mills Inc, Lancaster Colony Corporation, Cole’s Quality Foods Inc, and more.

Brands: New York, Sister Schubert’s, Bays, Lender’s, Pepperidge Farm, Cole’s, Mission, Guerrero, La Banderita, Ole, Verolé, Old El Paso, Thomas’, Sara Lee, Arnold Brownberry, Dave’s Killer Bread, Ball Park, St Pierre, King’s Hawaiian, Wonder, Nature’s Own, Ecce Panis, Martin’s, Big Marty’s, and more.

Expert Analysis from a Food Specialist

This report, written by Kelsey Olsen, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current trends in the packaged bread market and add expert context to the numbers.