US Parents’ Online Shopping Habits Consumer Report 2022
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“Parents are active and engaged online shoppers, turning to the convenience of ecommerce to save time and simplify their responsibilities. In the short term, parents are prioritizing value and savings amid inflationary pressures, driving value-seeking behaviors. Looking ahead, digital-native parents will be an important key demographic; they will look to retailers and brands to deliver personalized and immersive online experiences that aid discovery and enjoyment.”
– Brittany Steiger, Senior Analyst, Retail & eCommerce
This Report looks at the following areas:
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