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MARKET DYNAMICS
- Market context
- Market drivers
- Relatively affordable pasta benefits from higher food prices, but tariffs add turmoil
- Changes in consumer price index for food and beverage categories
- Consumer cooking habits strengthen as budgets tighten
- Consumers continue to scrutinize high calorie and carb content
- Graph 1: food and drink purchase considerations, 2024
- Market size and forecast
- Pasta and noodle dollar sales stabilize after ups and downs
- Retail sales and forecast of pasta and noodles
- Graph 2: total retail sales and forecast of pasta and noodles, at current prices, 2019-30
- Retail sales and forecast of pasta and noodles, at current prices
- Retail sales and forecast of pasta and noodles, at inflation-adjusted prices
- Market segmentation
- Dry pasta continues to dominate in sales, but frozen and refrigerated see the most YOY growth
- Graph 3: total retail sales and forecast of pasta and noodles, by segment, at current prices, 2019-30
- Retail sales of pasta and noodles, by segment
- Other retailers have proven their value to pasta and noodle consumers
- Graph 4: total retail sales of pasta and noodles, by channel, at current prices, 2019-25
- Retail sales of pasta and noodles by channel
- Market share/brand share
- Private label has market share lead, performance is dependent on segment
- Graph 5: MULO sales of pasta and noodles – market share, by leading companies, rolling 52 weeks 2024 and 2025
- Sales of pasta and noodles, by company
- Private label inches past Barilla for largest market share in dry pasta
- Graph 6: MULO sales of dry pasta and noodles – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of dry pasta and noodles, by company
- Uneven performance across big brands in pasta mixes, smaller brands shine
- Graph 7: MULO sales of pasta mixes – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of pasta mixes, by company
- Big brands lead in refrigerated pasta market share and sales growth
- Graph 8: MULO sales of refrigerated pasta – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of refrigerated pasta, by company
- Private label drives frozen pasta growth
- Graph 9: MULO sales of frozen pasta – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of frozen pasta, by company
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APPENDIX
- Market definition
- Market size sources and methodology
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Total retail sales and forecast of dry pasta and noodles, at current prices
- Total retail sales and forecast of dry pasta and noodles, at inflation-adjusted prices
- Total retail sales and forecast of pasta mixes, at current prices
- Total retail sales and forecast of pasta mixes, at inflation-adjusted prices
- Total retail sales and forecast of refrigerated pasta, at current prices
- Total retail sales and forecast of refrigerated pasta, at inflation-adjusted prices
- Total retail sales and forecast of frozen pasta, at current prices
- Total retail sales and forecast of frozen pasta, at inflation-adjusted prices
This Market Dynamics report features market data extracted from Mintel’s US Pasta & Noodles Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US pasta and noodles market. The full US report is available to purchase here.
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