This Market Dynamics report features market data extracted from Mintel’s US Pasta & Noodles Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US pasta and noodles market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- Relatively affordable pasta benefits from higher food prices, but tariffs add turmoil
- Changes in consumer price index for food and beverage categories
- Consumer cooking habits strengthen as budgets tighten
- Consumers continue to scrutinize high calorie and carb content
- Graph 1: food and drink purchase considerations, 2024
- Market size and forecast
- Pasta and noodle dollar sales stabilize after ups and downs
- Retail sales and forecast of pasta and noodles
- Graph 2: total retail sales and forecast of pasta and noodles, at current prices, 2019-30
- Retail sales and forecast of pasta and noodles, at current prices
- Retail sales and forecast of pasta and noodles, at inflation-adjusted prices
- Market segmentation
- Dry pasta continues to dominate in sales, but frozen and refrigerated see the most YOY growth
- Graph 3: total retail sales and forecast of pasta and noodles, by segment, at current prices, 2019-30
- Retail sales of pasta and noodles, by segment
- Other retailers have proven their value to pasta and noodle consumers
- Graph 4: total retail sales of pasta and noodles, by channel, at current prices, 2019-25
- Retail sales of pasta and noodles by channel
- Market share/brand share
- Private label has market share lead, performance is dependent on segment
- Graph 5: MULO sales of pasta and noodles – market share, by leading companies, rolling 52 weeks 2024 and 2025
- Sales of pasta and noodles, by company
- Private label inches past Barilla for largest market share in dry pasta
- Graph 6: MULO sales of dry pasta and noodles – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of dry pasta and noodles, by company
- Uneven performance across big brands in pasta mixes, smaller brands shine
- Graph 7: MULO sales of pasta mixes – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of pasta mixes, by company
- Big brands lead in refrigerated pasta market share and sales growth
- Graph 8: MULO sales of refrigerated pasta – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of refrigerated pasta, by company
- Private label drives frozen pasta growth
- Graph 9: MULO sales of frozen pasta – market share, by leading companies and brands, rolling 52 weeks 2024 and 2025
- Sales of frozen pasta, by company
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APPENDIX
- Market definition
- Market size sources and methodology
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
- Total retail sales and forecast of dry pasta and noodles, at current prices
- Total retail sales and forecast of dry pasta and noodles, at inflation-adjusted prices
- Total retail sales and forecast of pasta mixes, at current prices
- Total retail sales and forecast of pasta mixes, at inflation-adjusted prices
- Total retail sales and forecast of refrigerated pasta, at current prices
- Total retail sales and forecast of refrigerated pasta, at inflation-adjusted prices
- Total retail sales and forecast of frozen pasta, at current prices
- Total retail sales and forecast of frozen pasta, at inflation-adjusted prices
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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