2024
9
US Perceptions of Auto Brands Market Report 2024
2024-02-19T16:02:59+00:00
REP8C26386A_D88D_4A43_AD49_2ED6327C204E
3695
170689
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Report
en_GB
In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge. Gabe Sanchez, Automotive Analyst…

US Perceptions of Auto Brands Market Report 2024

£ 3,695 (Excl.Tax)

Description

Discover what consumers think about automotive brands with this report. General consumer perceptions are covered as well as with specific reference to existing brands. For some handpicked insights, see below.

Key Topics Covered

  • Consumer perceptions of select auto brands.
  • Important factors and sources of influence driving perceptions of auto brands.
  • Types of advertisements impacting consumers’ perceptions.
  • Attitudes toward auto brands.

US Automotive Market Overview

The automotive industry is undergoing a shift. Advancing technology combined with supply chain disruptions have complicated the landscape for consumers. With economic uncertainties, these factors have led to over half stating that price influences their view of auto brands. Creating a positive brand image is crucial at this stage. This goes beyond the car and into the whole consumer experience, such as at dealerships and concerning social responsibility efforts.

Consumer Perceptions of Auto Brands

Almost three-quarters of consumers state that the dealership influences their perception of the brand. This presents a market challenge as less than half of consumers see traditional dealerships as trustworthy and even fewer think the same of dealer groups. It therefore remains crucial to deploy best practices at dealerships to drive positive perceptions.

Safety ratings greatly influence consumer perceptions of automotive brands. Not only this, but a majority of consumers express a desire for safety features such as backup cameras and lane-keeping assist in their next vehicle. Given the critical importance of safety to consumers, it’s pivotal for brands that are currently viewed less favorably on safety (revealed in this report) to highlight their safety technologies.

A third of consumers who own a vehicle within their household or plan to buy one are interested in over-the-air software updates. Moreover, almost a quarter state that a vehicle’s software impacts their perception of the automaker. Automakers have an opportunity to encourage positive perceptions around the cutting-edge technology in their vehicles.

For more crucial automotive consumer insights and to dive deep into specific brand perceptions, buy the full report. You may also be interested in our other automotive market research.

Automotive Brands Discussed

The competitive automotive landscape is covered, regarding specific brands and consumer perceptions of such brands, in the full report. Brands include Tesla, Volkswagen, Subaru, Kia, Chevrolet, Honda, Toyota, Ford, Hyundai, Nissan, GMC, Jeep, and more.

Additional Features Included in Your Report

  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading automotive analyst Gabe Sanchez delivers expert industry insights with this in-depth report.

In a challenging automotive market, fostering favorable brand impressions is essential. Positive impressions can sway preferences and provide a competitive edge.

Gabriel Sanchez, Automotive Analyst

 

Gabe Sanchez
Automotive Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • Purchase intentions
    • Graph 1: purchase intent, 2023
    • Graph 2: purchase within the next six months, by age and gender, 2023
    • Graph 3: purchase within the next three years, Hispanic consumers vs overall, 2023
    • Graph 4: purchase intent, by parental status, 2023
    • Graph 5: purchase intent in the next six months, by work from home status, 2023
    • Graph 6: purchase intent in the next six months, LGBTQ+ consumers vs overall, 2023
    • Graph 7: attitudes toward auto brands influences, LGBTQ+ consumers vs overall, 2023
    • Auto brand perceptions
    • Graph 8: trusted, by age, 2023
    • Graph 9: trusted, by age, 2023
    • Graph 10: safe, 2023
    • Graph 11: safe, by age, 2023
    • Graph 12: affordable, 2023
    • Graph 13: affordable, by age, 2023
    • Graph 14: high quality, 2023
    • Graph 15: attitudes towards “made in America” (% agree) , by age, 2023
    • Graph 16: high quality, by age, 2023
    • Graph 17: cutting edge technology, 2023
    • Graph 18: cutting edge technology, by age, 2023
    • Graph 19: low maintenance, 2023
    • Influencing auto brand perceptions
    • Graph 20: influential factors (any rank), 2023
    • Graph 21: influential factors (any rank), 2021 vs 2023
    • Graph 22: safety rating as an influential factors (any rank), by gender, 2023
    • Graph 23: maintenance as an influential factors (any rank), race and Hispanic origin vs overall, 2023
    • Graph 24: considering a used vehicle, race and Hispanic origin vs overall, 2023
    • Graph 25: influential factors (any rank), parents vs overall, 2023
    • Influential sources
    • Graph 26: select attitudes toward brand loyalty (% agree), overall vs those who selected “previous experience with the brand” as a top influential factor, 2023
    • Graph 27: for my next car, I plan to purchase the same brand I currently have (% agree), by age, 2023
    • Graph 28: I am considering multiple brands for my next car (% agree), by age, 2023
    • Graph 29: influential sources, by race and Hispanic origin, 2023
    • Graph 30: attitudes toward auto brand partnerships (% any agree), by race and Hispanic origin, 2023
    • Graph 31: influential sources, by age, 2023
    • Graph 32: influential sources, moms and dads vs overall, 2023
    • Graph 33: seeing certain auto brands in pop culture improves my perception of them (% any agree), by parental status, 2023
    • Impact of advertisements
    • Graph 34: types of advertising impacting perceptions (any rank), 2023
    • Graph 35: types of advertising impacting perceptions (any rank), by age, 2023
    • Graph 36: types of advertising impacting perceptions (any rank), by age (18-34), 2021 vs 2023
    • Graph 37: top subscription services among those that use subscription services, by age (18-34), 2023
    • Graph 38: types of advertising (select) impacting perceptions (any rank), by race and Hispanic origin, 2023
    • Corporate social responsibility
    • Graph 39: CSR-related attitudes toward auto brands (% any agree), by age, 2023
    • Graph 40: Bad publicity would make me avoid a brand (% agree), by age, 2023
    • Attitudes related to self-image
    • Graph 41: the auto brand a person drives says a lot about them (% any agree), by age, 2023
    • Graph 42: the brand of car I own says a lot about me (% agree), by age, 2023
    • Graph 43: the auto brand a person drives says a lot about them (% any agree), by parental status, 2023
    • Graph 44: the brand of car I own says a lot about me (% agree), by parental status, 2023
  3. Competitive Strategies

    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 45: consumer sentiment index, 2021-24
    • Graph 46: opinions on financial future, 2024
    • Market size
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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