This report covers perimeter grocery shopping extensively, focusing on the consumer perspective. The perimeter of the store includes food categories typically found along the interior perimeter walls of supermarkets, grocery stores and most supercenters. Below, we’ve summarised the key topics covered and provided handpicked insights from the report.
Key Topics Covered
- Perimeter shopping methods, behaviours and changes in shopping behaviour.
- Grocery department associations.
- New trial incentives.
- Attitudes towards perimeter grocery shopping.
- The market and external factors influencing the market.
- Retailer activity and opportunities.
Perimeter Grocery Shopping Market Overview
Inflation has kept perimeter grocery sales from dropping as consumers have been weighing the cost-savings of home cooking against out-of-home-dining. With freshness now an affordable luxury, the market is expected to grow steadily until 2028. Despite high prices, the quality and presentation of in-person fresh foods will continue to drive perimeter sales going forward.
Perimeter Grocery Shopping Consumer Statistics
Consumers continue to enjoy shopping the perimeter of the grocery store, as the experience remains key to routines.
- In-person perimeter shopping is not yet to be replaced by online shopping despite growth in that space, as 84% of consumers say they enjoy the process of picking out their own fresh products.
- 36% of consumers have chosen fresh over non-fresh in the last year to treat themselves. While financial and other stressors have created a lasting impact, creating small moments of joy with fresh foods remains important.
- Almost three-quarters of shoppers say store brands allow them to save money without sacrificing quality. As private labels’ elevated image may be growing, consumers are beginning to hold store brands to the same standards as name brands.
Perimeter Shopping Market Opportunity
Showcasing different cuisines can provide novelty or even nostalgia to consumers shopping for a fresh experience on the perimeter. Younger consumers particularly gravitate towards cultural offerings, as 37% of Gen Z use the perimeter to try something new.
Find data-backed analysis of the consumer perspective in this report. You may also be interested to browse our library of supermarkets and grocery market research.
Brands Referenced
Various brands are discussed within the scope of the report. Leading brands referenced include Krogen, AeroFarms, Gotham Greens, Dom’s Kitchen + Market, Weis Market, Hy-Vee, Target, and more.
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Expert Analysis
Leading food and drink analyst Adriana Chychula delivers expert industry insight with this report.
Stop and taste the samples. Perimeter shopping is all about sensory experiences that can’t be replicated with ecommerce – but online tools can strengthen it all.
Adriana Chychula
Analyst, Food, Drink & Nutrition
Collapse All
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Perimeter shopping methods
- Graph 1: perimeter of the store shopping methods, 2023
- Graph 2: perimeter of the store shopping methods, by generation, 2023
- Graph 3: perimeter of the store shopping methods, by parental status, 2023
- Grocery department associations
- Changes in shopping behavior
- Graph 4: changes in shopping behavior, 2023
- Graph 5: changes in shopping behavior, by area, 2023
- Graph 6: changes in shopping behavior, by generation, 2023
- Perimeter shopping behaviors
- Graph 7: perimeter of the store shopping behaviors, 2023
- Graph 8: perimeter of the store shopping behaviors, by area, 2023
- Graph 9: perimeter of the store shopping behaviors, by generation, 2023
- Graph 10: perimeter of the store shopping behaviors, by parental status, 2023
- Interest in perimeter features
- Graph 11: interest in perimeter features, 2023
- Graph 12: new product trial incentives, by generation, 2023
- Graph 13: new product trial incentives, by parental status, 2023
- Graph 14: new product trial incentives, by area, 2023
- Attitudes toward perimeter of the store
- Graph 15: attitudes toward perimeter of the store, 2023
- Graph 16: attitudes toward perimeter of the store, 2023
- Graph 17: attitudes toward perimeter of the store, NET agree, by generation, 2023
- Graph 18: attitudes toward perimeter of the store, NET agree, by generation, 2023
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Competitive Strategies
- Opportunities
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The Market
- Market drivers
- Graph 19: openness to private label, 2023
- Graph 20: changes in shopping behavior, by financial health, 2023
- Market size and forecast
- Market segmentation
- Graph 21: total US retail sales and forecast of perimeter of the store foods, by segment, at current prices, 2018-28
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Appendix
- Graph 22: grocery purchase responsibility, by generation, 2023
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