This report covers perimeter grocery shopping extensively, focusing on the consumer perspective. The perimeter of the store includes food categories typically found along the interior perimeter walls of supermarkets, grocery stores and most supercenters. Below, we’ve summarised the key topics covered and provided handpicked insights from the report.
Inflation has kept perimeter grocery sales from dropping as consumers have been weighing the cost-savings of home cooking against out-of-home-dining. With freshness now an affordable luxury, the market is expected to grow steadily until 2028. Despite high prices, the quality and presentation of in-person fresh foods will continue to drive perimeter sales going forward.
Consumers continue to enjoy shopping the perimeter of the grocery store, as the experience remains key to routines.
Showcasing different cuisines can provide novelty or even nostalgia to consumers shopping for a fresh experience on the perimeter. Younger consumers particularly gravitate towards cultural offerings, as 37% of Gen Z use the perimeter to try something new.
Find data-backed analysis of the consumer perspective in this report. You may also be interested to browse our library of supermarkets and grocery market research.
Various brands are discussed within the scope of the report. Leading brands referenced include Krogen, AeroFarms, Gotham Greens, Dom’s Kitchen + Market, Weis Market, Hy-Vee, Target, and more.Â
Leading food and drink analyst Adriana Chychula delivers expert industry insight with this report.
Stop and taste the samples. Perimeter shopping is all about sensory experiences that can’t be replicated with ecommerce – but online tools can strengthen it all.
Adriana Chychula
Analyst, Food, Drink & Nutrition
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