The ever-evolving pest control industry is key to addressing a consumer pain point that is likely to remain for the foreseeable—pests. Keeping up with preferences and how consumers purchase pest control products and services will be key to industry players going forward. Explore the pest control market research provided by this report with hand-selected findings below.
Report Scope
- At-home pest control products: outdoor pest control products, indoor pest control products, pest control devices, personal insect repellents, multipurpose pest control products.
- Professional pest control services (limited to those provided to residences). Services for businesses, commercial real estate, government are excluded.
Core Topics Analyzed
- Pest issues experienced and measures taken to prevent and resolve issues.
- Important factors consumers consider when selecting solutions.
- Concerns with pest control usage.
- Preventative behaviors consumers have that prevent or cause pests.
- Attitudes toward pest control management.
US Pest Control Market Size
There has been a surge in pest control sales in recent years. 2023 saw a solid 9% growth over two years. The market is proving resilient, as pests aren’t going anywhere, and consumers value the sector highly. Market projections, covered in the report, show that by 2028 the market will continue to expand. Brands should continue to adapt as the market evolves and grows.
Pest Control Industry Statistics
- Which pests are increasing: Ants continue to be the leading reported pest in US households. Cockroaches show an increased presence as consumers report more cockroach concerns in 2024. This can indicate an opportunity for preventative products for at-home use.
- When consumers seek professional help: Consumers with diverse pest problems will often choose professional services more frequently. This likely comes down to concerns about managing multiple pests and a desire for a swift, effective resolution.
- What younger consumers do with pests: Consumers below age 35 are less likely to seek preventative pest control solutions even though this age group is the least comfortable taking on pest issues independently. They are more likely to take reactive measures, indicating a significant opportunity to guide younger demographics toward preventative measures and their benefits.
Pest Control Industry Opportunity
Natural/safe ingredients promise to address key consumer concerns, particularly concerns stated by women, in the quest for the right product. Though over four-fifths of consumers perceive natural pest control as safer, there is a challenge in proving its effectiveness. Industry leaders have the advantage of using their established reputation to leverage natural product efficacy.
Buy the full report for a complete breakdown of pest control market opportunities, alongside consumer preferences and behavior. You may also be interested in our other household and home market research.
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Expert Analysis
Leading industry analyst Lindsay Cameron delivers expert insights with this in-depth report.
The pest control category remains stable with a need for innovation. Brands must focus on education and effectiveness to raise demand for preventative products.
Lindsay Cameron
Health and Wellness Analyst
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Executive Summary
- What you need to know
- Consumer trends: key takeaways
- Market size and forecast
- Market predictions
- Opportunities
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Consumer Insights
- Consumer fast facts
- Pest issues
- Pest issues remain stable since 2022
- Graph 1: type of pests experienced, 2022-24
- When more common bugs are present, the prevalence of ticks, fleas, bedbugs and termites rise
- Graph 2: type of pests experienced, by other types of pests, 2024
- Young adults and parents face multiple pest infestations
- Graph 3: number of pests experienced, by age and parental status, 2024
- The majority of consumers across the US encounter 2-4 types of pests, varied by region
- Graph 4: type of pests experienced, by region, 2024
- Graph 5: number of pests experienced, by region, 2024
- Pest control measures and product usage
- Consumer desire to keep pests out of indoor spaces continues to drive product usage
- Graph 6: pest control type used, 2022-24
- Regardless of the number of pest issues, all groups tend to have similar usage rates of pest control products
- Graph 7: pest control type used, by the number of pest issues, 2024
- Seeking services: rise in assistance for less common pests
- Graph 8: utilization of pest control services, by the type of pest issues, 2022-24
- Passive at-home products like personal devices, traps and electric devices see small increases
- Graph 9: at home pest control type used, 2022-24
- Sprays are the top at-home product for all pests
- Graph 10: at home pest control type used, by bug type, 2024
- Pest control purchase factors
- Convenience and safety are top of mind when purchasing pest control products
- Graph 11: pest control purchase factors, 2024
- Guide younger consumers to prevent pest problems before they happen
- Graph 12: pest control purchase factors, by age, 2024
- Non-toxic messaging, products can resonate with women
- Graph 13: nontoxic ingredients as a pest control purchase factor, by age and gender, 2024
- Dr. Killigan’s sparks interest in natural products through education
- Parents look for safety within disease protection and specialized usage
- Graph 14: protects against disease as a purchase factor for any pest control, by gender and parental status, 2024
- Graph 15: used in a specific area as a pest control purchase factor, by age of children, 2024
- Concerns with pest control
- Health and safety are top of mind
- Graph 16: concerns when using pest control, 2024
- Make pest control easier to use and learn about for younger consumers
- Graph 17: concerns when using pest control, by generation, 2024
- Pestie’s customization takes the guesswork out of pest control
- Dosage information needs to be clear, while recognizing the potential for off-brand usage
- Graph 18: concerns when using pest control, by the amount of pest control measures taken, 2024
- Safety for others resonates with women more than men, including fathers
- Graph 19: concerns when using pest control, by parental status and gender, 2024
- Participation in behaviors that prevent pests
- Go beyond basic cleaning to help build habits that prevent pests
- Graph 20: pest control habits, 2024
- Using more pest control methods increases the likelihood of picking up behaviors that deter pests
- Graph 21: pest control habits, by the number of measures taken, 2024
- Parents watch for pests, but need help with maintenance cleaning
- Graph 22: pest control habits, by parental status, 2024
- Create products to bridge gaps in prevention habits
- Pest control attitudes and behaviors
- Broad consensus: recognizing the value of investing in speed and ensuring safety with natural Ingredients
- Graph 23: attitudes toward pest management, 2024
- Young generations aren’t as comfortable dealing with pests
- Foster a non-judgmental attitude toward roach management through self-acceptance
- Graph 24: select attitudes toward pest management, by type of pest experienced, 2024
- Pest control and style don’t have to be mutually exclusive
- Graph 25: attitudes toward multifunctionality and appearance of pest control products, by generation, 2024
- Pest control and style don’t have to be mutually exclusive
- Bridging beauty and pest control: make the category a necessity
- Graph 26: attitudes toward skincare aspects within pest control products, by age and gender, 2024
- Prioritizing personal care aspects within pest control
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Competitive Strategies
- Launch activity and innovation
- A majority of 2023 launches were brand expansions and new packaging
- Graph 27: share of NPD in the pest control product market, by launch type, 2019-23
- Brands leaned back into convenience
- Graph 28: claim shares in the pest control product market, by claim category, 2019-23
- P&G expands pest offerings with Zevo Max
- AgZen-Cloak technology has the potential to influence the home-based pest control industry
- Marketing and advertising
- Bold marketing strategies: unconventional trends shaping interest
- Growing plants to prevent pests
- “Bugxiety” campaign connects with younger consumers
- Elevate your skincare routine with Off
- Opportunities
- Prove natural solutions’ efficacy
- Graph 29: attitudes toward natural pest control, 2024
- SCJ establishes efficacy through trusted name and science
- Find ways to help fill gaps in consumer habits
- Connect personal pest control with everyday essentials
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The Market
- Market context
- Market drivers
- Consumers’ financial outlooks are increasingly optimistic
- Graph 30: opinions on financial future, 2024
- Inflationary prices that consumers have been experiencing are beginning to return to 2021 levels
- Graph 31: Consumer Price Index change from previous period, 2021-24
- Global warming and weather patterns allow pests to thrive
- Market size and forecast
- Retail sales and forecast of pest control
- Market segmentation
- Majority of market share occupied by pest control services
- Graph 32: total retail sales and forecast of pest control products and services, by segment, at current prices, 2018-24
- Graph 33: total retail sales of pest control products and services, by segment, at current prices, 2023
- Market share/brand share
- SCJ continues to dominate a stagnant category, devices spark enthusiasm
- Sales of pest control and repellents, by company
- Sales of outdoor insect/rodent control, by company and brand
- Sales of indoor insect/rodent control, by company and brand
- Sales of insect/rodent control device, by company and brand
- Battle of the brands: Zevo vs Raid in the indoor trap market
- Sales of multipurpose insect/rodent control, by companies and brands
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Appendix
- Retail sales and forecast of pest control at inflation-adjusted prices
- Market definition
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast
- Forecast fan chart
- Product category base sizes
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