US Pest Control Market Report 2022
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“Inflation is driving sharp increases in pest control product sales but isn’t weakening consumers’ resolve to rid their home of pests. Performance and safety are more important than ever, fueling ingredient innovation and evolving claim messaging. To remain competitive, brands need to explore how to increase engagement and shift perceptions of pest control products and routines from reactive to preventative.”
– Rebecca Watters, Associate Director – Health and Household
This Report looks at the following areas
- Current pest issues experienced and methods of management
- Pest control product purchase drivers and location
- Attitudes toward pests
- Attitudes toward pest products and services
Collapse All
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
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Executive Summary
- Top takeaways
- Market overview
- Figure 1: Total US sales and fan chart forecast of pest control market, at current prices, 2017-27
- Figure 2: Pest control category outlook, 2022-27
- Opportunities and challenges
- Safety concerns will drive ingredient innovation, evolve messaging
- Figure 3: Select attitudes toward pests and pest services, 2022
- Opportunity to increase usage and frequency
- Focus on value, rethink approach to pricing for professional market
- Key consumer insights
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Market Size and Forecast
- Pest control remains resilient category
- Figure 4: Total US sales and fan chart forecast of pest control market, at current prices, 2017-27
- Figure 5: Total US retail sales and forecast of pest control products and services, at current prices, 2017-27
- Pest control remains resilient category
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Segment Performance
- Service sales continue to outpace products
- Figure 6: Total US retail sales of pest control products and services, by segment, at current prices, 2017-22
- Service sales continue to outpace products
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Market Factors
- Inflation will force brands to prove value
- Integration of smart technology creates new chemical-free solutions
- Professional market faces challenges amid regulatory issues
- Climate changes set to spur insect populations
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Key Players
- Natural lines prop up SCJ, P&G growth; PL players struggle
- Sales of pest control by company
- Figure 7: US multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2021 and 2022
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Competitive Strategies and Market Opportunities
- Focus on new launches reflects attempt to innovate
- Figure 8: Share of NPD in the US pest control product market, by launch type, 2017-22*
- Nature takes on nature
- Figure 9: Natural pest control products, 2021-22
- Figure 10: Exo pest control, 2022
- Add functionality to increase value and relevance
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- Figure 11: Kinfield, 2022
- Focus on new launches reflects attempt to innovate
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The Pest Control Consumer – Fast Facts
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Pest Issues
- Pest issues on the rise
- Figure 12: Pest issues, 2020-22
- Urban and rural dwellers, Southerners plagued by pests
- Figure 13: Repertoire of pest issues, by area, region, 2022
- Young adults, parents experience wider range of pest issues
- Figure 14: Repertoire of pest issues, by age, parental status, 2022
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- Figure 15: Zevo, 2022
- Pest issues on the rise
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Pest Control Measures and Product Usage
- Inside, out: ridding home of pests inside the home drives product usage
- Figure 16: Pest control measures, 2022
- Consumers turn to professionals for less-common pests
- Figure 17: Pest issues by pest control measures, 2022
- Spray format sees widespread penetration
- Figure 18: At-home pest control product usage, 2022
- Inside, out: ridding home of pests inside the home drives product usage
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Pest Control Purchase Motivators
- Convenience, safety top priorities for category purchases
- Figure 19: Pest control purchase motivators, 2022
- Reviews help guide purchases and build trust for young shoppers
- Figure 20: Pest control purchase motivators – Any pest control (net), by age, parental status, 2022
- Women seek nontoxic approach to remedy pest issues
- Figure 21: Pest control purchase motivators – Any at-home pest control (net), by gender and age, 2022
- Convenience, safety top priorities for category purchases
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Pest Control Purchase Location
- Mass and home improvement retailers capture equal share of shoppers
- Figure 22: Pest control purchase location, 2022
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- Figure 23: Pest control purchase channel, 2022
- Online provides the information and convenience younger shoppers seek
- Figure 24: Pest control purchase location, by age, 2022
- Purchase priorities dictate purchase location
- Figure 25: Select pest control purchase location by select pest control purchase motivators – Any at-home pest control (net), 2022
- Mass and home improvement retailers capture equal share of shoppers
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Attitudes toward Pest Control Products
- The need for speed: younger adults and parents want quick results
- Figure 26: Attitudes toward pest control products – Speed vs durability, 2022
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- Figure 27: Attitudes toward pest control products – Speed vs durability, by age, parental status, 2022
- Product performance is paramount
- Figure 28: Attitudes toward pest control products – Natural vs performance, 2022
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- Figure 29: Attitudes toward pest control products – Natural vs performance, by age, Hispanic origin, and parental status, 2022
- Inflation weakens brand influence
- Figure 30: Attitudes toward pest control products – Cost vs brand, 2022
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- Figure 31: Attitudes toward pest control products – Cost vs brand, by household income, 2022
- Perceived value challenges professional services
- Figure 32: Attitudes toward pest control products – At-home products vs services, 2022
- The need for speed: younger adults and parents want quick results
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Attitudes toward Pests and Pest Services
- DIY mind-set evident in approach to pest management
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- Figure 33: Attitudes toward pests and pest services, 2022
- Safety and digital connection: two avenues to reach parents and Hispanics
- Figure 34: Select attitudes toward pests and products, by parental status, Hispanic origin, 2022
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Appendix – Data Sources and Abbreviations
- Data sources
- Sales data
- Forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
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Appendix – The Market
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- Figure 35: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2017-27
- Figure 36: Total US retail sales of pest control products and services, by segment, at current prices, 2017-22
- Figure 37: Average annual household spending on pest control products and services, 2017-22
- Figure 38: Total US retail sales of pest control products and services, by segment, at current prices, 2020 and 2022
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- Figure 39: Total US retail sales of pest control products and services, by segment, at current prices, 2017-22
- Figure 40: Total US retail sales of pest control services, at current prices, 2017-22
- Figure 41: US multi-outlet sales of outdoor insect/rodent control, by leading companies and brands, rolling 52 weeks 2021 and 2022
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- Figure 42: US multi-outlet sales of indoor insect/rodent control, by leading companies and brands, rolling 52 weeks 2021 and 2022
- Figure 43: US multi-outlet sales of insect/rodent control device, by leading companies and brands, rolling 52 weeks 2021 and 2022
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- Figure 44: US multi-outlet sales of multipurpose insect/rodent control, by leading companies and brands, rolling 52 weeks 2021 and 2022
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