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After two years of sharp price increases and a backdrop of economic uncertainty, the historically resilient pet food market eased back into slow growth in 2024. While some cost-conscious pet owners continue to shift to private label and more budget-friendly product forms, most remain committed to the best care and feeding for their pets, creating opportunities for brands at all price points that can reassure pet owners of superior quality, healthfulness and palatability.
Rising incidence of topper usage, even amid cutbacks in other product forms, point to continued interest in an active and engaged feeding and treating experience that strengthens pet-owner bonds and that brands and retailers can leverage to drive sales across product forms. Younger pet owners and those with less experience are especially likely to use toppers, making them a key target for these initiatives.
Pet owners’ priorities in the pet food aisle tend to mirror their priorities for their own food choices. Health and wellness is increasingly important, creating opportunities for brands that can make meaningful functional health claims, yet palatability, as ever is nonnegotiable, especially among cat owners.
Mintel defines the pet food market as food and treats for household pets, including cats, dogs, small animals (eg hamsters, rabbits), fish, reptiles, and birds. Food for dogs and cats may be dry, wet/canned, semi-moist, or in the form of treats. The following segments will be included in this Report:
Excluded from this Report are:
This report was written by John Owen. John provides in-depth analysis and insight across a variety of categories, including household and home care, health and wellness, food and beverages, and consumer lifestyles. He brings extensive experience in advertising and shopper marketing, most of it with Saatchi & Saatchi.
Pet food sales have slowed amid moderating inflation and cautious consumer spending, yet pet owners remain committed to feeding their pets the best.
John Owen
Associate Director, Food and Retail
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Pet Food - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged, prepared dry and...
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Pet Food in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers packaged, prepared dry and...
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The humanization of pets continues to influence the pet industry. Pet owners are eager to invest in products and services that meet their heightened expectations for pet care...
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Pet Food - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged, prepared dry and...
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Pet Food in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers packaged, prepared dry and...
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While growth has subsided following a pandemic boom, the pet supplies sector has held its own. The total market will reach $36.6B in 2024, or 4% above 2023...
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