2025
9
US Pet Food Market Report 2025
2025-10-17T08:01:48+00:00
REPADCDE56F_33F3_4224_A993_BF3C8EF08313
3695
187738
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Report
en_GB
While a cautious consumer mindset among many pet owners continues to limit sales growth in the short term, all the pieces are in place for the pet food category to…
US
Pet Food
simple

US Pet Food Market Report 2025

"While sales have slowed in the short term, an evolving category holds potential for further premiumization and deeper connection."

John Owen - Associate Director, Food and Retail

John Owen - Associate Director, Food and Retail

US Pet Food Market Analysis

While a cautious consumer mindset among many pet owners continues to limit sales growth in the short term, all the pieces are in place for the pet food category to return to its long-term pattern of premiumization and growth.

An expanding array of fresh food brands is attracting the attention of a new generation of pet owners and has the potential to set a new standard for quality and transparency for the category as a whole. In addition, brands and retailers have the opportunity to cater to pet owner interest in a more engaging and personalized feeding and treating experience that puts as much attention on connection as on nutrition.

Key Topics Analyzed in the Report

  • Pet food shoppers’ preferred retailers
  • Purchase incidence of different types of food, treats and toppers, and key factors that guide selection
  • Potential budgeting behaviors in response to further economic pressure
  • Feeding and treating behaviors
  • Pet owner attitudes toward value, health, fresh foods, and the feeding and treating experience
  • Pet food sales and market share trends and the key factors influencing them
  • Trends in pet food and treat innovation
Report AttributesDetails
Published DateSeptember 2025
Data Range2019 – 2030
Measurement MetricsRevenue in US $
Country FocusUnited States of America (USA)
Consumer Data1,620 internet users aged 18+, June 2025
Number of Pages61
Market SegmentationDog Food, Cat Food, Other Pet Food, Pet Treats, Dog Food Toppers, Cat Food Toppers
Leading Companies involved in the US Pet Food MarketNestlé, Mars Incorporated, The JM Smucker Company, Post Holdings, General Mills, Freshpet, PetSmart, Petco, Walmart, Amazon

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • New pet owners are key in an evolving market
    • Tap into the emotions of feeding time
    • Think systematically
    • Market predictions
  2. THE MARKET

    • Market size and forecast
    • Market context
    • Consumer perception of finances not yet recovered from 2022 inflation
    • Graph 1: assessment of personal financial situation, 2022-25
    • Market size and forecast
    • Slow growth continues
    • Retail sales and forecast of pet food
    • Graph 2: total retail sales and fan chart forecast of pet food, at current prices, 2019-30
    • Retail sales and forecast of pet food
    • Market segmentation
    • Weakening dog food and treat sales impact total category sales
    • Retail sales of pet food, by segment
    • Graph 3: total retail sales of pet food, by segment, at current prices, 2019-25
    • Retail sales of pet food, by segment
    • Market share/brand share
    • Most big competitors decline amid gains for private label and “others”
    • Sales of pet food, by company
    • The market for fresh dog food continues to grow more competitive
    • Company and brand share of dog food
    • Sheba and Temptations lift Mars into number two slot in cat food
    • Company and brand share of cat food
    • Opportunities for smaller competitors in fragmented treats segment
    • Company and brand share of pet treats
  3. CONSUMER INSIGHTS

    • Consumer fast facts
    • Primary pet food retailer
    • Convenience and value drive pet food retailer choices
    • Graph 4: pet food retailer – any purchase – NET – and most often, 2025
    • Cater to the diverse shopping needs of multi-species owners
    • Graph 5: primary pet food purchase location, by type of pet owned, 2025
    • Graph 6: pet food retailer – any purchase – NET, by type of pet owned, 2025
    • Dog and cat food/treats purchased
    • Leverage multi-form feeding to drive brand loyalty
    • Graph 7: dog food/treats purchased, 2025
    • Graph 8: cat food/treats purchased, 2025
    • Help young pet owners establish a treating routine
    • Graph 9: dog food/treats purchased, by age, 2025
    • Graph 10: cat food/treats purchased, by age, 2025
    • Bring multi-form feeding to life at retail
    • Graph 11: dog food/treats purchased, by primary pet food retailer, 2025
    • Graph 12: cat food/treats purchased, by primary pet food retailer, 2025
    • Pet food purchase factors
    • Balance taste and health for both dogs and cats
    • Graph 13: pet food purchase purchase factors, 2025
    • Make organic ingredients and sustainable sourcing accessible to young pet owners
    • Graph 14: pet food purchase factors – NET – any pet, by age, 2025
    • Channel blurring creates broader opportunity for premium brands
    • Graph 15: pet food purchase factor – NET – any pet, by primary pet food retailer, 2025
    • Budgeting behaviors
    • Further price increases could force more pet owners to look for ways to save
    • Graph 16: potential budgeting behaviors in response to price increases, by financial situation, 2025
    • Help new pet owners maintain their routines in the face of price increases or budget pressure
    • Graph 17: potential budgeting behaviors in response to price increases, by years of experience as a pet owner, 2025
    • Feeding behaviors
    • Focus on daily treating to reignite treat sales
    • Graph 18: incidence of daily dog treating, by years of dog ownership, 2025
    • Graph 19: incidence of daily cat treating, by years of cat ownership, 2025
    • “Treat me like a dog” or vice-versa
    • Leverage flavor and health factors to drive topper use
    • Graph 20: reasons for using pet food toppers, by type of pets owned, 2025
    • Facilitate dual form feeding
    • Graph 21: incidence if mixing wet and dry food, by type of pet, 2025
    • Attitudes toward pet food
    • Leverage treating and feeding time to forge deeper pet-owner bonds
    • Graph 22: attitudes toward pet food, by type of pet owned, 2025
    • Nom Nom makes feeding a time for enrichment
    • New pet owners a key target in an evolving market
    • Graph 23: attitudes toward pet food, by years of experience as a pet owner, 2025
    • Pet food appearance and labeling growing more important
    • Graph 24: attitudes toward pet food, by years of experience as a pet owner, 2025
    • Pet owners are willing to spend more to give their pets the best but have options if they need to spend a little less
    • Graph 25: attitudes toward pet food, by personal financial situation, 2025
  4. INNOVATION AND MARKETING STRATEGIES

    • Gut health-related claims grow more prominent
    • Graph 26: incidence of select functional claims on pet food and treat launches, 2019-25
    • Functional health claims
    • Solid Gold makes gut health a unifying theme
    • Ethical/sustainability claims continue to rise
    • Graph 27: incidence of select ethical claims in pet food and treat launches, 2019-25
    • Sustainable and ethical sourcing
    • Clean label claims poised to grow more prominent
    • Graph 28: incidence of select clean label claims in pet food and treat launches, 2019-25
    • With Love Made Fresh, Blue Buffalo aims to make fresh a complement to conventional food
    • Merrick Fresh Selects takes on people food
    • Royal Canin Fresh Health Nutrition brings life-stage specificity to fresh pet food
    • With JustFresh, fresh pet food gets more portable, finds its way to the center store
    • Premium brands reinvent kibble to blur the line between fresh and conventional
  5. APPENDIX

    • Market definition
    • Consumer research questions
    • Consumer research methodology
    • Generations
    • Abbreviations
    • Forecast methodology
    • Forecast fan chart methodology
    • Sales and forecast of pet food at inflation-adjusted prices
    • Sales and forecast of dog food at current prices
    • Sales and forecast of dog food at inflation-adjusted prices
    • Sales and forecast of cat food at current prices
    • Sales and forecast of cat food at inflation-adjusted prices
    • Sales and forecast of other pet food at current prices
    • Sales and forecast of other pet food at inflation-adjusted prices
    • Sales and forecast of pet treats at current prices
    • Sales and forecast of pet treats at inflation-adjusted prices
    • Company and brand share of other pet food

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