While a cautious consumer mindset among many pet owners continues to limit sales growth in the short term, all the pieces are in place for the pet food category to…
US
Pet Food
simple
US Pet Food Market Report 2025
"While sales have slowed in the short term, an evolving category holds potential for further premiumization and deeper connection."
While a cautious consumer mindset among many pet owners continues to limit sales growth in the short term, all the pieces are in place for the pet food category to return to its long-term pattern of premiumization and growth.
An expanding array of fresh food brands is attracting the attention of a new generation of pet owners and has the potential to set a new standard for quality and transparency for the category as a whole. In addition, brands and retailers have the opportunity to cater to pet owner interest in a more engaging and personalized feeding and treating experience that puts as much attention on connection as on nutrition.
Key Topics Analyzed in the Report
Pet food shoppers’ preferred retailers
Purchase incidence of different types of food, treats and toppers, and key factors that guide selection
Potential budgeting behaviors in response to further economic pressure
Feeding and treating behaviors
Pet owner attitudes toward value, health, fresh foods, and the feeding and treating experience
Pet food sales and market share trends and the key factors influencing them
Trends in pet food and treat innovation
Report Attributes
Details
Published Date
September 2025
Data Range
2019 – 2030
Measurement Metrics
Revenue in US $
Country Focus
United States of America (USA)
Consumer Data
1,620 internet users aged 18+, June 2025
Number of Pages
61
Market Segmentation
Dog Food, Cat Food, Other Pet Food, Pet Treats, Dog Food Toppers, Cat Food Toppers
Leading Companies involved in the US Pet Food Market
Consumer perception of finances not yet recovered from 2022 inflation
Graph 1: assessment of personal financial situation, 2022-25
Market size and forecast
Slow growth continues
Retail sales and forecast of pet food
Graph 2: total retail sales and fan chart forecast of pet food, at current prices, 2019-30
Retail sales and forecast of pet food
Market segmentation
Weakening dog food and treat sales impact total category sales
Retail sales of pet food, by segment
Graph 3: total retail sales of pet food, by segment, at current prices, 2019-25
Retail sales of pet food, by segment
Market share/brand share
Most big competitors decline amid gains for private label and “others”
Sales of pet food, by company
The market for fresh dog food continues to grow more competitive
Company and brand share of dog food
Sheba and Temptations lift Mars into number two slot in cat food
Company and brand share of cat food
Opportunities for smaller competitors in fragmented treats segment
Company and brand share of pet treats
CONSUMER INSIGHTS
Consumer fast facts
Primary pet food retailer
Convenience and value drive pet food retailer choices
Graph 4: pet food retailer – any purchase – NET – and most often, 2025
Cater to the diverse shopping needs of multi-species owners
Graph 5: primary pet food purchase location, by type of pet owned, 2025
Graph 6: pet food retailer – any purchase – NET, by type of pet owned, 2025
Dog and cat food/treats purchased
Leverage multi-form feeding to drive brand loyalty
Graph 7: dog food/treats purchased, 2025
Graph 8: cat food/treats purchased, 2025
Help young pet owners establish a treating routine
Graph 9: dog food/treats purchased, by age, 2025
Graph 10: cat food/treats purchased, by age, 2025
Bring multi-form feeding to life at retail
Graph 11: dog food/treats purchased, by primary pet food retailer, 2025
Graph 12: cat food/treats purchased, by primary pet food retailer, 2025
Pet food purchase factors
Balance taste and health for both dogs and cats
Graph 13: pet food purchase purchase factors, 2025
Make organic ingredients and sustainable sourcing accessible to young pet owners
Graph 14: pet food purchase factors – NET – any pet, by age, 2025
Channel blurring creates broader opportunity for premium brands
Graph 15: pet food purchase factor – NET – any pet, by primary pet food retailer, 2025
Budgeting behaviors
Further price increases could force more pet owners to look for ways to save
Graph 16: potential budgeting behaviors in response to price increases, by financial situation, 2025
Help new pet owners maintain their routines in the face of price increases or budget pressure
Graph 17: potential budgeting behaviors in response to price increases, by years of experience as a pet owner, 2025
Feeding behaviors
Focus on daily treating to reignite treat sales
Graph 18: incidence of daily dog treating, by years of dog ownership, 2025
Graph 19: incidence of daily cat treating, by years of cat ownership, 2025
“Treat me like a dog” or vice-versa
Leverage flavor and health factors to drive topper use
Graph 20: reasons for using pet food toppers, by type of pets owned, 2025
Facilitate dual form feeding
Graph 21: incidence if mixing wet and dry food, by type of pet, 2025
Attitudes toward pet food
Leverage treating and feeding time to forge deeper pet-owner bonds
Graph 22: attitudes toward pet food, by type of pet owned, 2025
Nom Nom makes feeding a time for enrichment
New pet owners a key target in an evolving market
Graph 23: attitudes toward pet food, by years of experience as a pet owner, 2025
Pet food appearance and labeling growing more important
Graph 24: attitudes toward pet food, by years of experience as a pet owner, 2025
Pet owners are willing to spend more to give their pets the best but have options if they need to spend a little less
Graph 25: attitudes toward pet food, by personal financial situation, 2025
INNOVATION AND MARKETING STRATEGIES
Gut health-related claims grow more prominent
Graph 26: incidence of select functional claims on pet food and treat launches, 2019-25
Functional health claims
Solid Gold makes gut health a unifying theme
Ethical/sustainability claims continue to rise
Graph 27: incidence of select ethical claims in pet food and treat launches, 2019-25
Sustainable and ethical sourcing
Clean label claims poised to grow more prominent
Graph 28: incidence of select clean label claims in pet food and treat launches, 2019-25
With Love Made Fresh, Blue Buffalo aims to make fresh a complement to conventional food
Merrick Fresh Selects takes on people food
Royal Canin Fresh Health Nutrition brings life-stage specificity to fresh pet food
With JustFresh, fresh pet food gets more portable, finds its way to the center store
Premium brands reinvent kibble to blur the line between fresh and conventional
APPENDIX
Market definition
Consumer research questions
Consumer research methodology
Generations
Abbreviations
Forecast methodology
Forecast fan chart methodology
Sales and forecast of pet food at inflation-adjusted prices
Sales and forecast of dog food at current prices
Sales and forecast of dog food at inflation-adjusted prices
Sales and forecast of cat food at current prices
Sales and forecast of cat food at inflation-adjusted prices
Sales and forecast of other pet food at current prices
Sales and forecast of other pet food at inflation-adjusted prices
Sales and forecast of pet treats at current prices
Sales and forecast of pet treats at inflation-adjusted prices
Company and brand share of other pet food
Mintel: Market Intelligence Made Easier
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
For further information about our research and analysis methods, visit our helpdesk.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 3,695(Excl.Tax)
Download today with instant access
Pay via credit card or purchase order
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Consumers are feeling pressured by rising prices and are dining out less. These financial pressures will persist well into 2026, resulting in diners cutting back and cooking at...
While growth has subsided following a pandemic boom, the pet supplies sector has held its own. The total market will reach $36.6B in 2024, or 4% above 2023...
Character merchandise thrives on the powerful cultural force of fandom. Fans don't just consume content – they actively engage with it, which influences their purchasing decisions. These products...
The smart home market stands at a pivotal moment, shaped by two contrasting forces. On one side, economic uncertainty is prompting consumers to scale back on non-essential tech...
The pet health market is undergoing a major transformation as consumers increasingly view pets as integral family members. This humanization trend is reshaping the industry, prompting consumers to...
As pandemic-fueled growth moderates, pet sector spending is plateauing and is forecast to grow just 2.9% YoY in 2025, but high prices remain. Demand stagnation requires investment in...
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.