2021
9
US Pet Food Market Report 2021
2021-09-01T04:10:11+01:00
OX1045607
3695
142050
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Report
en_GB
“After receiving a short-term boost from stock-up buying and a spike in pet acquisition motivated by the pandemic, the pet food market is settling back into a pattern of modest…

US Pet Food Market Report 2021

£ 3,695 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the US Pet Food Consumer market including the behaviors, preferences, and habits of the consumer.

The idea that pets are members of the family and deserve the best when it comes to food and treats is increasingly universal and continues to drive premiumization and growth in the pet food market. In addition, while differences remain the food-and-treat priorities of dog owners and cat owners, the differences are smaller than they once were. Both want to cater to their pets’ taste preferences, and both prioritize quality and healthfulness, creating new opportunities on both sides of the pet food aisle.

The COVID-19 pandemic may have given pet food a short-term sales boost in 2020 by accelerating stock-up purchases and pet acquisition, but it didn’t change key dynamics in the market. Premiumization and the continued growth of treats and toppers were driving steady growth in category sales before the pandemic and will continue to do so after.

Ethical issues and sustainability have a growing impact on the human food market as more consumers expect retailers and manufacturers to take action to minimize food waste and environmental impact. That sentiment is also beginning to manifest itself in the pet food market. Younger pet owners are especially likely to express concern about the environmental impact of pet food, underscoring the importance for pet food manufacturers of adopting and highlighting ethical and sustainable practices in all aspects of their business.

Treats and toppers have been key drivers for the category and have ample room for further growth. Marketers and retailers have an opportunity to reinforce treating routine through merchandising and promotion to help to establish the idea that these products are complementary and can work together as a more complete care and feeding regimen.

Read on to discover more about the US Pet Food consumer market, read our America’s Pet Owners Market Report 2021, or take a look at our other Pet Food Market research reports.

Quickly understand

  • The impact of COVID-19 on consumer behavior and the pet food market.
  • The rapidly evolving pet food retail landscape.
  • Opportunities for growth in treats and toppers.
  • Pet food market research and organic pet food trends.
  • Growing interest in sustainably sourced pet food.

Covered in this report

Brands include: Nestlé, Purina, General Mills, Blue Buffalo, Mars Inc, Alpo, Kit & Kaboodle, Purina ONE, Smucker’s, Nutrish, Cesar, Nature’s Variety Instinct, Jiminy’s Original Cricket, Solid Gold Pet, Shameless Pets, Orijen, Tender & True, PetSmart, Walmart, Petco, Target, Costco, Sam’s Club, Amazon.

Expert analysis from a specialist in the field

This report, written by John Owen, a leading analyst in the Food and Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

After receiving a short-term boost from stock-up buying and a spike in pet acquisition motivated by the pandemic, the pet food market is settling back into a pattern of modest but steady growth. While premiumization and momentum in treats and toppers continue to move the category forward, pet owners continue to demand quality, healthfulness and, increasingly, products that minimize the environmental impact of pet ownership.

John Owen, Associate Director – Food & Retail
John Owen
Associate Director – Food & Retail

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Economic and other assumptions
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • Market overview
    • Impact of COVID-19 on pet food
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on pet food, August 2021
    • Opportunities and challenges
    • Maintain the momentum in treats and toppers
      • Figure 2: Attitudes related to treating, by type of pet owned, 2021
    • Gut health poised to serve as a unifying theme for pet food marketing
      • Figure 3: Interest in functional health and wellness benefits – Claims associated with gut health, 2021
    • Moving toward a more sustainable pet food market
      • Figure 4: Interest in sustainably sourced pet food, by age, 2021
  3. The Market – Key Takeaways

    • Pet food continues steady rise
    • Dog food leads the pack, but treats drive growth
    • Wet food, refrigerated continue to gain
  4. Market Size and Forecast

    • Pet food continues steady rise
      • Figure 5: Total US sales and fan chart forecast of pet food, at current prices, 2016-26
      • Figure 6: Total US sales and forecast of market, at current prices, 2016-26
  5. Segment Performance

    • Dog and cat products define category
      • Figure 7: Share of sales of pet food, by segment, 2021 (est)
    • Dog food leads the pack, but treats drive growth
    • Wet food, refrigerated continue to gain
    • Pandemic gives short-term lift to other pet food
      • Figure 8: Total US sales and forecast of pet food, by segment, at current prices, 2016-21
  6. Market Factors

    • Pandemic turmoil did not curb demand for pets
      • Figure 9: Estimated number of US households with any pets, dogs or cats, in millions, Fall 2010-20
    • Dogs and cats continue to dominate the pet market
      • Figure 10: Share of US households with dogs and percentage year over year change, Fall 2016-20
      • Figure 11: Share of US households with cats and percentage year over year change, Fall 2016-20
    • Falling birth rate foreshadows increasing importance of pet parenthood
      • Figure 12: Annual US births, in millions, 2010-19
  7. Companies and Brands – Key Takeaways

    • Market share shifts in mass channels reflect premiumization of category
    • Gut health claims begin to appear on pet food packaging
    • Ethical and environmental claims on the rise
  8. Market Share

    • Purina multi-outlet share slips as category shifts to more premium products
    • Mars gains on cat treats and food for small dogs
    • General Mills approaches $1 billion in multi-outlet sales
    • Sales of pet food by company
      • Figure 13: Multi-outlet sales of pet food, by leading companies, rolling 52 weeks 2020 and 2021
  9. Competitive Strategies

    • Gut health claims begin to appear on pet food packaging
      • Figure 14: Pet food and treat launches making gut-health claims
    • Ethical and environmental claims on the rise
      • Figure 15: Incidence of ethical and environmental claims on pet food and treat packaging, 2016-21*
      • Figure 16: Pet food and treat launches making sustainability and humane sourcing claims
  10. Market Opportunities

    • Gut health poised to serve as a unifying theme for pet food marketing
      • Figure 17: Interest in functional health and wellness benefits – Claims associated with gut health, 2021
    • Moving toward a more sustainable pet food market
      • Figure 18: Attitudes toward pet food and treats – “I’m concerned about the environmental impact of pet food,” by age, 2021
      • Figure 19: Interest in sustainably sourced pet food, by age, 2021
    • Leveraging retail to drive treating behavior
      • Figure 20: Attitudes related to treating, by type of pet owned, 2021
  11. The Consumer – Key Takeaways

    • Mass channels hold steady as online continues to gain
    • Cross-channel shopping creates opportunities
    • Wet dog food, treats and toppers have room for further growth
    • Cat food topper purchase increasing beyond specialty and online
    • Food priorities of cat and dog owners move closer together
    • Gut health has potential as a unifying theme in pet food marketing
    • Pet owners want variety in treats, but keep it natural
    • Opportunity to drive treating behavior
    • Younger pet owners more attuned to sustainability issues
  12. Pet Food Purchase Locations

    • Mass channels hold steady as online continues to gain
      • Figure 21: Primary pet food purchase locations, 2021
    • Cross-channel shopping creates opportunities
      • Figure 22: Secondary food purchase locations, 2021
  13. Dog Food and Treats Purchased

    • Wet food, treats and toppers have momentum and room for further growth
      • Figure 23: Dog food and treats purchased, 2021
    • Opportunity across channels to build topper sales
      • Figure 24: Dog food and treats purchased, by primary pet food retailer, March 2021
  14. Cat Food and Treats Purchased

    • Beyond dry: opportunities for growth across segments
      • Figure 25: Cat food and treats purchased, 2021
    • Topper purchase highest online and in specialty but growing across channels
      • Figure 26: Cat food and treats purchased, by primary pet food retailer, 2021
  15. Pet Food Purchase Factors

    • Food priorities of cat and dog owners move closer together
      • Figure 27: Pet food purchase factors, 2021
    • Younger cat owners more product focused
      • Figure 28: Cat food purchase factors, by age, 2021
  16. Interest in Functional Health and Wellness Benefits

    • Gut health has potential as a unifying theme in pet food marketing
      • Figure 29: Interest in functional health and wellness benefits, 2021
    • Opportunities for both dogs and cats, especially among dual owners
      • Figure 30: Interest in functional health and wellness benefits, by age, 2021
  17. Pet Food and Treat Innovation Areas

    • Pet owners want variety in treats, but keep it natural
      • Figure 31: Pet food and treat innovation areas, 2021
    • Younger pet owners more likely to express interest in innovation
      • Figure 32: Pet food and treat innovation areas, by age, 2021
    • Dual-species owners interested in wider variety of concepts
      • Figure 33: Pet food and treat innovation areas, by type of pet owned, 2021
  18. Attitudes toward Pet Food

    • Opportunity to drive treating behavior
      • Figure 34: Attitudes toward pet food, 2021
    • In their words: a treat for both pet and owner
    • Young pet food shoppers open to new ideas but need proof
    • Younger pet owners more attuned to sustainability issues
      • Figure 35: Attitudes toward pet food, by age, 2021
    • Most pet food purchasers willing to spend a little more for higher quality
      • Figure 36: Attitudes toward pet food related to quality and value, by primary pet food retailer, 2021
  19. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Consumer qualitative research
    • Abbreviations and terms
    • Abbreviations
    • Terms
  20. Appendix – Companies and Brands

      • Figure 37: Multi-outlet sales of cat food, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 38: Multi-outlet sales of dog food, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 39: Multi-outlet sales of other pet food, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 40: Multi-outlet sales of pet treats, by leading companies and brands, rolling 52 weeks 2020 and 2021
  21. Appendix – The Market

      • Figure 41: Total US retail sales and forecast of pet food, at inflation-adjusted prices, 2016-26
      • Figure 42: Total US retail sales and forecast of cat food, at current prices, 2016-26
      • Figure 43: Total US retail sales and forecast of cat food, at inflation-adjusted prices, 2016-26
      • Figure 44: Total US retail sales and forecast of dog food, at current prices, 2016-26
      • Figure 45: Total US retail sales and forecast of dog food, at inflation-adjusted prices, 2016-26
      • Figure 46: Total US retail sales and forecast of other pet food, at current prices, 2016-26
      • Figure 47: Total US retail sales and forecast of other pet food, at inflation-adjusted prices, 2016-26
      • Figure 48: Total US retail sales and forecast of pet treats, at current prices, 2016-26
      • Figure 49: Total US retail sales and forecast of pet treats, at inflation-adjusted prices, 2016-26
      • Figure 50: Total US retail sales of pet food, by channel, at current prices, 2016-21
  22. Appendix – Other Market Data

      • Figure 51: Multi-outlet sales of pet food, by subsegment, 2016-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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