The US pet supplies market in 2024 is experiencing steady growth despite economic pressures, driven by consumers’ increasing focus on pet health and wellness. Pet owners are prioritizing high-value purchases, with a notable interest in premium, human-grade products and innovative solutions.
While growth has subsided following a pandemic boom, the pet supplies sector has held its own. Although consumers do increasingly view pets as not only members of their families but mirrors of themselves, a significant 45% agree that higher prices have forced them to cut back on pet supply purchases.
However, as prices have stabilized and the economy remains fairly robust, it’s likely that pet supplies will achieve more substantial growth. By 2029 the sector should reach $45.3B following several years of 2-3% increases. A variety of factors will drive these sales, including ongoing interest in adopting pets; a greater focus on pet health that should encourage purchases of premium products; increasing “personification” of pets that could lead to more sales of discretionary and higher-priced branded products; and continued innovation leading to both advanced products and new categories of products.
For the purposes of this Report, Mintel has used the following definitions:
Supplies for household pets including cats, dogs, small animals (hamsters, etc), reptiles, fish, and birds; horse care items are not included.
Supplies include, but are not limited to, litter/deodorant, rawhide dog chews, dog/cat supplies (ie grooming, collars, leashes, toys, bedding, feeding equipment, and over-the-counter flea and tick treatments), and non-dog/cat supplies (ie indoor aquariums and aquarium accessories, bird feeders).
Excluded from this Report are services for pets, such as boarding, grooming, training, and veterinary services; pet food; and prescription medicines. Pet supplies sold through non-retail channels, such as groomers and veterinary offices, are not included in the market size estimates.
This report was written by Rebecca Watters/ Rebecca joined Mintel in 2015, bringing experience from the non-profit health sector. As Associate Director, she focuses on household, health, and wellness industries, offering strategic insights on consumer trends, market trends and product development. She collaborates with clients to identify key trends and plan for future market needs.
Brands continue to expand offerings to cater to pet owners’ pets specific wellness needs and concerns, aiming to secure a spot in pet care and pampering routines.
Rebecca Watters, Associate Director
Household & Health
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