US Pet Supplies Market Report 2022
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This report provides comprehensive and current information and analysis of the pet supplies market including pet supplies market size, pet supplies market share, anticipated market forecast, relevant market segmentation, and industry trends for the pet supplies market in the US.
More than 70% of consumers would cut back on spending in other areas of their lives before cutting back on spending on their pets. This is a positive sign for the industry, given the challenging inflationary environment, as it suggests that consumers will continue to prioritize spending on their furry companions, helping the market sustain growth, albeit potentially tempered, moving forward.
While consumers will continue shopping for their pets, it can be anticipated that some will be more prone to trading down and switching where they shop in search of value. As such, brands and retailers will want to drive loyalty through rewards programs and provide some relief to consumers through promotions, flexible payment options (eg BNPL), free shipping or BOPIS that allow to save on shipping costs. Private label offerings that don’t compromise on quality or performance, as well as multi-purpose products that cover various needs with a single purchase would also be increasingly attractive.
Pets are becoming more ingrained in consumers’ identity. This will continue to fuel humanization trends as pet parents’ lifestyles are mirrored on shopping behavior and product interest. Moving forward, we will continue to see partnerships with brands serving the human market in the pet space and supplies that help owners include their pets in their activities out of home.
Read on to discover more about the pet supplies consumer market, read our America’s Pet Owners Market Report 2021, or take a look at our other Pets research reports.
Brands include: Fable, Petco, Chewy, Backcountry, American Eagle, Nestlé SA, Church & Dwight Co, The Clorox Company, Spectrum Brands, Hartz Mountain, Central Garden & Pet, Doskocil, Oil-Dri, Perrigo, Worldwise, Arm & Hammer, Feline Pine, Farm & Pet Supply, Amazon, Gucci, PetSmart, Wild One, The Anxious Pet, Public Goods, Pet Supplies Plus, Springer, Lowe’s, Dandylion, Cat Person.
This report, written by Marisa Ortega, a leading analyst in the Retail and eCommerce sector, delivers in-depth commentary and analysis on pet supplies market research to highlight current trends and add expert context to the numbers.
As pets continue to be a bigger part of people’s lives, consumers will continue shopping for various pet supplies. This will provide sustained growth to the category despite challenges of inflation and shifts in consumer spending. Moving forward, delivering value, health and wellness will be areas of focus as consumers prioritize spending and their furry companion’s wellbeing.
Marisa Ortega
Retail and eCommerce Analyst
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