With this report, understand the current market and opportunities within the pillows and mattresses category in the house and Home market. Use Mintel’s expertise to become more informed, and more able to tackle challenges in your industry. Read on to learn more about our insights.
While the pandemic brought attention to the household category in a positive way, challenges have arisen as well. The mattress and pillow industry has historically struggled amid high penetration and long lifespan of products, which will only further be exacerbated due to record high inflation. Encouraging upgrades remains an obstacle. However, small pockets of opportunity exist for category players to create distinction in delivering benefits that go beyond comfort, including beauty, personalization and sustainability.
Read on to discover more about the Pillows and Mattresses consumer market, read our US Sleep Health Market Report 2021, or take a look at our other House and Home Market research reports.
Leading Brands in the Pillows and Mattresses Industry: Casper, Eight Sleep, Birch by Helix, Leesa Sleep, Kea Lani, Newton Baby, Avocado Green, SleepMe, Dock Pro.
This report, written by Ashley de Hechavarria, a leading analyst in the Health and Wellness sector, delivers in-depth commentary and analysis on pillows and mattresses market research to highlight current trends and add expert context to the numbers.
Consumers are coming to recognize sleep’s contribution to overall health and the direct relationship between quality sleep and other areas of holistic health. However, high penetration and long purchase cycles continue to challenge category players in growing the market, especially as budget-conscious consumers delay purchases until the economy stabilizes. Mattress and pillow brands must extend their products and messaging beyond the basic comfort and fall asleep, stay asleep’ claims to educate consumers on the root of their issues and how the right items can fulfill health and lifestyle needs.
Ashley de Hechavarria
Health and Wellness Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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