This report provides comprehensive and current information and analysis of the pizza market including pizza market size, anticipated market forecast, relevant market segmentation, and industry trends for the pizza market in the US.
The retail pizza category is easing back from the huge spike it experienced at the height of the pandemic, but the category’s reputation as a convenient, cost-effective and tasty meal option positions it well for growth, especially as consumers manage their food budgets amid rising prices.
The category’s most leverageable asset may be its versatility. There’s room to enhance retail pizza’s image both as an indulgent treat and as a healthy meal option. Innovation in both these directions will help the category attract more users and capture new use occasions.
Consumers tend to acknowledge improvement in the taste of retail pizza over the past few years, but there’s room for further improvement. More than three quarters of retail pizza consumers agree that delivery pizza tastes better, suggesting that delivery is still a key yardstick for retail pizza quality.
Read on to discover more about the Pizza consumer market, read our US Pasta and Noodles Market Report 2022, or take a look at our other Food research reports. This report builds on the analysis presented in Mintel’s Pizza – US, 2021, and Pizza: Incl Impact of COVID-19 – US, 2020.
Brands include: Jack’s, Tombstone, California Pizza Kitchen, Lean Cuisine, Nestlé, CJ CheilJadang Corp, Schwan’s, DiGiorno’s, Red Baron, Screamin’ Sicilian, Newman’s Own, Caulipower, Totino’s Party Pizza, Freschetta, Tony’s, Brew Pub, Bellatoria, Roma, Mama Cozzi’s, Rao’s, Surfer Boy, Deep Cut Yachty’s, Tattooed Chef, SkinnyPizza.
This report, written by John Owen, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Retail pizza’s well-established reputation as convenient and cost-effective provides a solid base, but the category’s most leverageable asset may be its versatility. There’s room to enhance retail pizza’s image both as an indulgent treat and as a healthy meal option. Innovation in both these directions will help the category attract more users and capture new use occasions.
John Owen
Associate Director, Food and Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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