Stay ahead of the curve and future-proof your business with Mintel’s US Pizza Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the US Pizza market including market size, share and forecasted growth.
Below, we’ve handpicked the key insights analysed in the full report and summarise the core topics.
It has been a bumpy five years for the pizza market, first 2020 food stockpiling and now with inflation. Mintel forecasts that growth will be steady over the next five years as the economy begins to stabilise. Throughout this time, one thing will remain constant: consumers want convenience and ease. Pizza is well positioned to provide convenience, and future growth will be driven by building upon this.
Ease and speed as benefits of pizza are more engrained with older generations. Although these are also drivers for younger generations to consume pizza, there is a need for updated positioning that relies on more than just simplicity. Gen Z consumers are looking for comfort, and altering position to include this is unlikely to alienate older generations.
Our full market report includes a comprehensive analysis of consumer, as well as innovation opportunities and market insights. Readers of this report may also be interested in Mintel’s US Pizza Restaurants Market Report 2023.
This report, written by Kelsey Olsen, a leading food industry analyst, delivers in-depth commentary and analysis to highlight current trends in the US Pizza market and add expert context to the numbers.
Store bought pizza’s tie to convenience remains foundational, but as the convenience foods space grows more competitive, the category’s value equation must evolve.
Kelsey Olsen
Food & Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Our soup market analysis shows that while growth has slowed, this large and diverse category offers opportunities for brands that emphasize quality and tap into interest in the...
Find out more£ 3,695
Despite an established status as a household staple, the condiments industry continues to evolve through flavor innovation, refined formulations, and extended usage across occasions. Currently, the condiments market...
Find out more£ 3,695
The US frozen pizza market, estimated in value at $9.6 billion in 2024, continues to be a convenient and cost-effective staple for households across all demographics. 57% of...
Find out more£ 3,695
The US frozen pizza market, estimated in value at $9.6 billion in 2024, continues to be a convenient and cost-effective staple for households across all demographics. 57% of...
Find out more£ 495
Ready Meals (inc pizza) - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This comprises packaged frozen, chilled...
Find out more
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
