Description
Stay ahead of the curve and secure future growth for your business with Mintel’s US Pizza Restaurants Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviors affecting your industry.
Below, we’ve handpicked some key insights from our full report:
- Menu, loyalty and technological innovation at pizza restaurants.
- Perception of pizza from restaurants.
- Relationship to innovation at pizza restaurants.
- Interest in health-forward menu items and customisation.
- Behaviors and attitudes toward pizza restaurants.
US Pizza Restaurants – Current Landscape
US consumers prefer a predominantly off-premise experience from pizza restaurants. As a food that is enjoyed at home, foodservice pizza has become a symbol of comfort and ease. Consumers like the familiarity of home delivery or takeout, and are less likely to experiment with other formats of foodservice. Therefore, perfecting takeout and delivery channels, such as through packaging or improving delivery speed, is the key to growth in this market.
US Foodservice Pizza – Opportunities for Growth
Consumers don’t have to think too much when ordering pizza; the ordering experience is familiar and reliable. Success will come from strengthening, not changing, pizza’s most loved attributes. Simple customisations will enhance flavour and freshness, and make a crowd-pleasing experience feel tailored to each diner, while retaining the popular aspects and comforting familiarity of pizza.
Purchase our full report for a comprehensive overview of the US Pizza Restaurant industry, and analysis of the consumer behaviours and attitudes that will shape the future of the market. Readers of this report may also be interested in Mintel’s US Pizza Market Report 2023.
Expert Insights from a Foodservice Industry Analyst
This report, written by Varchasvi, a leading Foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the US pizza restaurants market and add expert context to the numbers.
Amidst stiff competition to provide convenient dining, pizza restaurants are tasked with improving efficiencies, expanding occasions, and enhancing customizability.
Varchasvi
Research Analyst
Table of Contents
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- Consumer fast facts
- Pizza restaurant ordering
- Graph 1: pizza restaurant ordering, by ordering methods, 2023
- Graph 2: fast casual pizza restaurant ordering, by generation, 2023
- Pizza restaurant perception
- Graph 3: attributes associated with pizza from restaurants, 2023
- Graph 4: attributes associated with pizza restaurants, by area, 2023
- Graph 5: attributes associated with pizza restaurants, by gender, 2023
- Interest in health-forward menu items
- Graph 6: interest in health-forward menu items, 2023
- Graph 7: Interest in health-forward menu items, by generation, 2023
- Graph 8: Interest in health-forward menu items, by area, 2023
- Menu item and concept interest
- Graph 9: interest in menu items and concepts, 2023
- Graph 10: Interest in menu items and concepts, by generation, 2023
- Graph 11: interest in menu items and concepts – select items, by parental status and gender, 2023
- Menu customization interest
- Graph 12: menu customization interest, 2023
- Graph 13: customization interest, by household size, 2023
- Pizza restaurant attitudes
- Graph 14: pizza restaurant attitudes, 2023
- Graph 15: pizza restaurant attitudes, by generation, 2023
- Graph 16: pizza restaurant attitudes, by area, 2023
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Competitive Strategies
- Menu activity
- Disruptors
- Building loyalty
- Opportunities
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The Market
- Market context
- Market drivers
- Graph 17: inflation behaviors, 2023
- Graph 18: factors that inform foodservice value for money, 2023
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Appendix
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