Gain fresh consumer-led insights into the US prepared meals market. What trends are driving innovations in the ready meals market? How are consumer attitudes towards prepared meals changing? Answer these questions and more with this comprehensive market report.
After the disruption of the pandemic and spiking inflation, prepared meals sales growth has at least temporarily ground to a halt, but the category is projected to return to its long-term slow growth track. The refrigerated meals segment stands out as an exception, with expanded variety and perceptions of freshness helping to drive strong growth.
Convenience is inherent to the category and a key driver of usage, but marketers looking to accelerate growth should look to other factors, including cuisine exploration beyond the category’s core of traditional comfort foods, customizability, preparation methods that move beyond the microwave, and a tighter relationship with fresh foods from the perimeter.
Marketers must also work to counter the general perception that prepared meals are too processed and not as healthful as home cooking. With an emphasis on clean labels and the right ingredients and nutrients, brands can cater to consumers who are committed to making dietary or lifestyle changes but are short on time or cooking skill.
Purchase the full report for a complete analysis of the US prepared meals market, including market dynamics and consumer insights. Readers of this report may also be interested in Mintel’s A Year of Innovation in Prepared Meals and Meal Kits.
For the purposes of this report, prepared meals are defined as complete meals or entrées that are precooked and frozen or refrigerated. These meals usually include a side dish and require minimal preparation or cooking time. The primary segments in prepared meals include the following:
This report is written by John Owen, Associate Director – Food and Retail at Mintel. John provides in-depth analysis and insight across a variety of categories, including household and home care, health and wellness, food and beverages, and consumer lifestyles. He brings extensive experience in advertising and shopper marketing, most of it with Saatchi & Saatchi.
Convenience defines the category, but increasingly, users expect more. Great taste, new cuisines and healthfulness are avenues for growth.
John Owen
Associate Director – Food and Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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