Key issues covered in this Report
- Market trends within the US professional services market
- Consumer engagement with select professional beauty services
- Locations visited for professional beauty services
- Future intentions of treatment and non-treatment users
- Brand preferences for products used post-treatment
- Sources of information when researching professional beauty services
- Attitudes and behaviors toward professional beauty services
Professional beauty treatments are a part of many routines thanks to widespread availability across pricing tiers and locations, creating competition for spend.
Jennifer White Boehm, Director, US BPCH Reports
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- Key issues covered in this Report
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Executive Summary
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The Market
- Market context
- Market drivers
- Graph 1: GDP percentage change based on chained 2012 dollars, as of 09/18/2023
- Market size
- Graph 2: average annual household spending on professional services, 2018-23
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Competitive Strategies
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Consumer Insights
- The professional services consumer: fast facts
- Treatments received
- Graph 3: professional beauty/grooming services received in the last 12 months, 2023
- Graph 4: professional beauty treatments, by gender and age, 2023
- Graph 5: professional beauty/grooming services received in the last 12 months, by generation, 2023
- Graph 6: number of beauty treatments received, 2023
- Graph 7: select number of types of beauty treatments received in the last year, repertoire, 2023
- Graph 8: professional beauty/grooming services received in the last 12 months, by gender and generation, 2023
- Graph 9: professional hair removal services used in the last 12 months, by select gender and age, 2023
- Graph 10: select professional beauty/grooming services received in the last 12 months, by financial situation, 2023
- Graph 11: professional beauty/grooming services received in the last 12 months, by Hispanic origin, 2023
- Treatment locations
- Graph 12: treatment locations, 2023
- Graph 13: professional treatments in spa locations, by gender, 2023
- Graph 14: professional treatments at dermatologist office, by gender, 2023
- Graph 15: facial treatments (hands-on or device facial, facial hair removal, skin condition treatment, massages) by locations, by age, 2023
- Graph 16: treatments in a salon/barber in a retail outlet (eg department store, shopping center)
- Intentions for the future
- Graph 17: intentions of those who have had any professional beauty treatments in the last 12 months, by age, 2023
- Graph 18: intentions of those who have had any professional beauty treatments in the last 12 months, Black adults aged 18-34, 2023
- Graph 19: intentions of those who have had any professional beauty treatments in the last 12 months, by type of beauty treatment, 2023
- Graph 20: intentions of those who have had any professional beauty treatments in the last 12 months, by type of beauty treatment, 2023
- Graph 21: intentions of those who have NOT had any professional beauty treatments in the last 12 months, 2023
- Graph 22: intentions of those who have NOT had any professional beauty treatments in the last 12 months, by age, 2023
- Graph 23: intention of those who have NOT had any professional treatments in the last 12 months, by financial situation, 2023
- Brand preference for post-cosmetic services recovery products
- Graph 24: brand preference for post-treatment recovery product, 2023
- Graph 25: brand preference for post-cosmetic surgery recovery product, by age, 2023
- Graph 26: brand preference for post-cosmetic treatment recovery product, by financial situation, 2023
- Graph 27: brand preference for post-cosmetic treatment recovery product, by race and Hispanic origin, 2023
- Interest in beauty treatments among non-treatment users
- Graph 28: interest in beauty treatments among non-treatment users, 2023
- Graph 29: interest in beauty treatments among non-treatment users, by gender, 2023
- Graph 30: interest in beauty treatments among non-treatment users, by age, 2023
- Sources of information
- Graph 31: sources of information – ranked (up to 3), 2023
- Graph 32: sources of information – any rank (up to 3), by gender, 2023
- Graph 33: top ranked source of information (ranked 1st), by age, 2023
- Graph 34: sources of information – any rank (up to 3), by number of treatment types, 2023
- Attitudes toward professional treatments
- Graph 35: attitudes toward professional treatments, by age, 2023
- Graph 36: attitudes toward professional treatments, by treatment type used, 2023
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Appendix
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