US Quick Service Restaurants Market Report 2024

This report covers Quick Service Restaurants (QSRs), also known as fast food restaurants. The QSR industry is ever-changing and brands must evolve to keep up with consumer preferences. Below, we’ve summarized the core topics analyzed and provided hand-selected insights from the full report.

Core Topics Analyzed

• Changes in foodservice ordering.
• QSR ordering frequency.
• Interest in QSR improvements.
• QSR consumer dining motivators.
• QSR innovation and menu claim interest.
• Consumer attitudes toward QSR dining.

US QSR Industry Overview

Freshness is on the minds of consumers. Two-thirds of consumers want to see this from menus, and this is reinforced by over half of consumers agreeing that food quality should be improved in fast food restaurants. QSR operators have their work cut out for them as competitors in the fast casual segment hone in on attributes that deliver freshness and quality.

US QSR Industry Analysis: Quickfire Facts

• Off-premise preference: A significant portion of consumers, 65%, express a preference for ordering fast food to go, favoring experiences like drive-thrus, pickup, and delivery over dining in person.
• Tech-driven convenience: The foodservice industry has become increasingly tech-driven, with consumers readily using mobile apps and kiosks for ordering and participating in loyalty programs.
• Value and loyalty focus: Amid economic uncertainty and increased menu prices, consumers are more conscious of the value offered by fast food restaurants. To maintain their competitive edge, QSRs are encouraged to enhance their menu offerings, sustain technology investments, and create highly personalized dining experiences that build long-term loyalty.

US QSR Industry Opportunity

Over a third of consumers are seeking more premium ingredients from QSRs. With this in mind, collaborations with premium retail brands can allow QSRs to upscale offerings and provide menu variety without having to make major enhancements to the menu.

Discover more consumer-data-backed opportunities like this in the full report. You may also want to browse our other foodservice market research.

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Expert Analysis

Leading foodservice analyst Pooja Lal delivers expert industry insights with this in-depth report.

With a growing interest in fresh, high-quality fast food, QSRs will benefit from improving and innovating for convenience and health amidst growing competition.

 

Pooja Lal
Research Analyst