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- US Regional and International Cuisines Market Report 2024
US Regional and International Cuisines Market Report 2024
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Emerging international cuisine types are gaining momentum as consumers expand their culinary repertoires. Consumers take pride in their knowledge of international foods and they are eager to explore regional variations, making food exploration a lifestyle choice across all consumption levels.
Despite financial concerns affecting some consumers’ willingness to experiment, increased plans to travel internationally paired with cuisine’s influence on location is a positive indicator for increased culinary tourism, both domestic and abroad.
While consumers seek familiar flavor, they also consider secondary factors like health benefits and spice levels, which combined, can create a unique offering. Additionally, consumers are willing to increase the scope of their exploration, as evidenced by increases in regional and international flavors and ingredients across dish types..
Families and young consumers are particularly excited about international cuisines, and find value in transparency, ease and versatility. Encouraging global flavors in everyday meals enhances exposure and trial, making international ingredients more accessible. Rising interest in beverages with international flavors highlights the potential for combining taste with functional benefits, and social media continues to rapidly spread and influence global cuisine trends.
Consumers continue to look to regional and international cuisine to learn, explore and experience familiar and new flavors, ingredients and dishes.
Sydney Riebe, Analyst – US Food and Drink
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