US Regional and International Flavors and Ingredients Market Report 2023

This report takes on the regional and international cuisine market in the US, with a focus on the consumer perspective. Included in the scope are a wide range of restaurants types and CPG food and beverage categories within the US.

Below, we summarise the key topics covered and offer select insights from the report itself.

Key Topics Covered

• Consumer attitudes and behaviours surrounding regional and international flavours and ingredients.
• Experience and interest in regional and international preparation/cooking methods
• Regional and international cuisine purchase locations.
• Regional and international cuisine discovery methods.
• Interest and experience with select Asian and Latin flavours and ingredients.

Consumer Food Spending Overview

Uncertainty and volatility have been affecting consumer food spending in recent years. This makes the recent development of food spending levelling out a welcome relief. There’s been stability in food spend in the first five months of 2023, and this suggests that the food-at-home/food-away-from-home split may have reached an equilibrium.

Regional and International Cuisine Market: Consumer Perspective

• Despite lots of speculative talk around the buzz of international cuisine helping consumers experience different cultures, there is a disconnect in authenticity. And fusion may be a solution. US consumers appreciate the familiar when it comes to cuisine, and linking this to new flavors/ingredients can help to encourage trial.
• Consumers connect with the familiarity of Latin cuisine, but there’s low awareness of ingredients like elotes and birria. This presents an opportunity. Brands can educate consumers who already trust in their enjoyment of Mexican cuisine, with a taste of these less known ingredients.
• Gen Z consumers see the strength of Asian cuisine in its versatility and functionality. As this consumer base grows their preferences, they present a potential market for Asian cuisine and beyond (see our Marketing to Gen Z Report). In particular, Sriracha is proving popular with 61% of consumers (not just Gen Z), who’ve tried it and would try it again.

Find a complete analysis of opportunities for brands and further consumer statistics in the full report. You may also be interested in our food market research or foodservice market research.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.

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Expert Analysis

This report, written by leading food and drink analyst Sydney Riebe, provides in-depth commentary and analysis of the regional and international cuisine market in the US.

The opportunity to discover international flavors and ingredients has never been more present, thanks to increased diversity and rapid dissemination of global cuisine information on social media. Flavors that are grounded in the familiar, either format or fusion can help guide leery consumers, while bolder flavor innovation can lead with value adds like functionality and versatility to capture the more curious.

 

Sydney Riebe
Analyst, US Food & Drink Reports