2023
9
US Restaurant Breakfast and Brunch Trends Market Report 2023
2023-12-14T14:04:18+00:00
REP340F2DA4_770F_4115_B3BC_0D3CC267BE23
3695
168980
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
Increased breakfast/brunch occasions highlight the versatility, convenience, and relatively low cost of the AM. daypart, with room to build routines and loyalty. Pooja Lal, Research Analyst…

US Restaurant Breakfast and Brunch Trends Market Report 2023

£ 3,695 (Excl.Tax)

Description

This report explores how consumers interact with restaurants during breakfast and brunch. Revealing consumer statistics that illuminate the restaurant breakfast/brunch market, you’ll gain fresh insights into what consumers want and why.

Key Topics Covered

  • Changes in breakfast/brunch ordering habits.
  • Breakfast/brunch ordering by operator segment and occasion.
  • Reasons for ordering away-from-home (AFH) breakfast/brunch.
  • Breakfast/brunch attitudes and behaviors.
  • Important attributes in breakfast/brunch menu offerings and operational features.

Breakfast and Brunch Trends in the Restaurant Industry

Price deters, but premium ingredients draw some

For those who have reduced their away-from-home (AFH) breakfast occasions, higher prices are a deterring factor. However, for some, premium ingredients prove important to kick-start their day with options that help to upscale and make their AFH dining experience worthwhile.

Restaurant types vary in appeal

Fast food chains are top for popularity among breakfast consumers thanks to providing the convenience and affordability that diners are seeking. Coffee shops and fast casual restaurants provide a similar but upscaled experience compared to QSRs, giving them an edge when appealing to those willing to accept raised prices on premium ingredients.

Opportunity for brands

Almost 40% of consumers are eating breakfast away from home (AFH) more than last year. Building upon this momentum, brands can reposition themselves to appeal to consumers on a budget. Given inflationary pressures, consumers may appreciate the opportunity to enjoy morning AFH dining experiences more often.

Utilize Mintel’s analysis of the current consumer trends impacting breakfast/brunch consumption in restaurants, buy your copy of this report today. You may also be interested to browse our other foodservice market research.

Brands Discussed

Menu innovation is discussed in this report with brands to provide competitive analysis and context. Brands include Wendy’s, Taco Bell, IHOP, Snackable, Bellagreen, McDonald’s, and more.

Additional Features Included in Your Report

  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Leading foodservice analyst Pooja Lal provides expert industry insights with this report.

Increased breakfast/brunch occasions highlight the versatility, convenience, and relatively low cost of the AM. daypart, with room to build routines and loyalty.

Pooja Lal, Foodservice Analyst, Mintel Menu Insights

 

Pooja Lal
Foodservice Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • The restaurant breakfast and brunch consumer: fast facts
    • Meals ordered from restaurants
    • Graph 1: meals ordered from restaurants, 2021-23
    • Graph 2: meals ordered from restaurants, by household income, 2023
    • Graph 3: meals ordered from restaurants, by generation, 2023
    • Graph 4: meals ordered from restaurants, by work from home status, 2023
    • Frequency of breakfast or brunch ordering compared to last year
    • Graph 5: frequency of breakfast or brunch ordering compared to last year, 2023
    • Graph 6: frequency of breakfast or brunch ordering compared to last year, by gender, 2023
    • Graph 7: frequency of ordering breakfast or brunch compared to last year, by generation, 2023
    • Reasons for ordering foodservice breakfast/brunch
    • Graph 8: reasons for ordering foodservice breakfast/brunch, by gender, 2023
    • Graph 9: reasons for ordering foodservice breakfast/brunch, by generation, 2023
    • Ordering locations for foodservice breakfast/brunch items
    • Graph 10: ordering locations for foodservice breakfast/brunch items, 2023
    • Reasons for ordering foodservice breakfast/brunch
    • Graph 11: reasons for ordering foodservice breakfast/brunch, 2023
    • Graph 12: reasons for ordering foodservice breakfast/brunch, by diner, 2023
    • Graph 13: reasons for ordering foodservice breakfast/brunch, by gender, 2023
    • Graph 14: reasons for ordering foodservice breakfast/brunch, by generation, 2023
    • Breakfast/brunch attitudes
    • Graph 15: breakfast/brunch attitudes, by gender, 2023
    • Graph 16: breakfast/brunch attitudes, by generation, 2023
    • Important attributes when selecting foodservice breakfast/brunch
    • Graph 17: important attributes when selecting foodservice breakfast/brunch, 2023
    • Graph 18: important attributes when selecting foodservice breakfast/brunch, by gender, 2023
    • Graph 19: important attributes when selecting foodservice breakfast/brunch, by generation, 2023
    • Interest in foodservice breakfast/brunch-related options
    • Graph 20: interest in foodservice breakfast/brunch-related options , 2023
    • Graph 21: interest in foodservice breakfast/brunch-related options, by gender, 2023
    • Graph 22: interest in foodservice breakfast/brunch-related options, by generation, 2023
  3. Competitive Strategies

    • Launch activity and menu innovation
    • Opportunities
  4. The Market

    • Market context
    • Market drivers
    • Graph 23: US changes consumers would make in their budgets, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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