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- US Restaurant Breakfast and Brunch Trends Report 2024
US Restaurant Breakfast and Brunch Trends Report 2024
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Eating breakfast is important to 41% of diners, yet only about a third choose foodservice options for breakfast, brunch, and morning snacks. Diners already appreciate the value and convenience of ordering breakfast or brunch at restaurants; they are motivated by the treats and the on-the-go convenience that morning dining offers. However, many prefer to reserve their dining expenses for sit-down occasions that feel “worth it.” Nevertheless, on-the-go dining is on the rise, as is diners’ reliance on fast casual restaurants to offer quick but highly tailored dining experiences. This level of customization may be the breakthrough operators need to increase foodservice visitation.
Operators will need to adapt to changing lifestyles to boost traffic during the week. Looking ahead, emerging disruptive concepts may provide more versatility and speed in the breakfast/brunch experience during weekdays and promise a more experiential and immersive dining experience on weekends. Overall, breakfast/brunch operators are tasked with meeting varied needs that oscillate between fast-paced and leisurely dining.
Restaurant operators are tasked with reinventing breakfast/brunch and offering compelling experiences that make diners opt for foodservice over cooking at home.
Varchasvi, Research Analyst
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