US Restaurant Takeout and Delivery Market Report 2022
£ 3,695 (Excl.Tax)
Description
“Consumers are facing pandemic fatigue and are enthusiastically returning to dining out. Their interest in and usage of takeout/delivery offerings remains virtually unchanged but is set to grow even further. As technological and operational advancements strengthen off-premise offerings across the industry, operators will need to compete on delivering the perfect at-home experience to consumers whose expectations for value, convenience, quality and easy access have been elevated over the pandemic.”
– Varchasvi, Analyst, US Foodservice and Mintel Menu Insights
This Report looks at the following areas
- Changes in consumer behavior toward restaurant ordering, takeout and delivery
- Consumer interest in existing and upcoming off-premise offerings
- Opportunities and challenges specific to foodservice operators and third-party aggregators
Table of Contents
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Overview
- What you need to know
- This Report looks at the following areas
- Definition
- Market context
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Executive Summary
- Top takeaways
- Figure 1: Category outlook, 2022-27
- Opportunities and challenges
- Off-premise offerings are high priority for all operators
- Figure 2: Restaurant ordering methods, 2022
- Create exclusive offerings for the off-premise consumer
- Figure 3: Takeout/delivery attitudes, 2022
- Develop robust online apps to encourage direct ordering
- Figure 4: Direct ordering motivators, 2022
- Top takeaways
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Market Factors
- Inflation, consumer financial wellbeing will impact visitation
- Figure 5: 12-month percentage change, Consumer Price Index for food away from home, 2022
- Figure 6: Nonessential categories consumers would cut back spending on, 2022
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- Figure 7: Consumers’ financial health, 2022
- Labor shortage impacts off-premise offerings
- Figure 8: Employee quit levels, accommodation and foodservices, 2022
- Delivery fee cap regulations provide restaurants temporary relief
- Inflation, consumer financial wellbeing will impact visitation
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Competitive Strategies and Market Opportunities
- Restaurant Operators
- Fine dining is made more accessible through restaurant meal kit offerings
- Post-pandemic, aim to deliver a hybrid dining experience
- Pizza chains evolve to stay competitive
- Figure 9: Domino’s carryout tip promotion, 2022
- Autonomous and drone delivery
- Takeout-/Delivery-forward formats
- Figure 10: Captain D’s small-footprint restaurant prototype
- Figure 11: KFC’s small-footprint restaurant prototype
- Figure 12: Taco Bell’s small-footprint restaurant prototype, “Go Mobile”
- Third-Party Ordering and Delivery Platforms
- Third-party delivery operators expand into new concepts and brands
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The Takeout/Delivery Consumer – Fast Facts
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Restaurant Ordering and Methods
- LSRs continue to be most widely used
- Figure 13: Restaurant ordering, 2021-22
- Online ordering, pickup will remain popular as on-premise dining returns
- Figure 14: Restaurant ordering methods, 2021-22
- Diversify off-premise offerings to appeal to families’ varying needs
- Figure 15: Restaurant ordering methods, by parental status, 2022
- LSRs continue to be most widely used
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Return to Dining On-Premise
- Pandemic fatigue will drive on-premise dining
- Figure 16: Return to dining on-premise, 2021-22
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- Figure 17: Dining attitudes, 2022
- Pandemic fatigue will drive on-premise dining
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Changes to Dining Behaviors
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- Figure 18: Changes to dining behaviors, 2022
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Takeout/Delivery Motivators
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- Figure 19: Takeout/delivery motivators, 2022
- Restaurant ordering/delivery service strategy
- Figure 20: TURF Analysis – Takeout/Delivery Motivators, 2022
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Direct Ordering Usage and Motivators
- Consumers want less interaction, more convenience
- Figure 21: Ordering Method usage and Interest, 2022
- Operators must compete with third-party apps on transparency and control
- Figure 22: Direct ordering motivators, 2022
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- Figure 23: TURF Analysis – Direct ordering motivators, 2022
- Asian/Pacific Islanders will prioritize value-based promotions
- Figure 24: Direct ordering motivators, 2022
- Consumers want less interaction, more convenience
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Takeout/Delivery Attitudes
- Reinvent the at-home dining experience
- Figure 25: Takeout/delivery attitudes, 2022
- Gen Zs prioritize convenience and easy access
- Figure 26: Takeout/delivery attitudes, 2022
- Affluent consumers are more likely to support restaurants directly
- Figure 27: Takeout/delivery attitudes, 2022
- Reinvent the at-home dining experience
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Appendix – Data Sources and Abbreviations
- Consumer survey data
- Marketing creative
- Abbreviations and terms
- Abbreviations
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Appendix – TURF Analysis – Methodology
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- Figure 28: TURF Analysis – Direct ordering motivators, 2022
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- Figure 29: TURF Analysis – Takeout/Delivery Motivators, 2022
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