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"In a competitive landscape where shoppers are loyal to price, the next phase will be defined by how well Amazon and other major retailers deliver clearer value, stronger trust and more meaningful differentiation."
Brittany Steiger, Principal Analyst - Retail & eCommerce
Amazon remains a defining force shaping expectations for retail and ecommerce. Combining scale, innovation and operational excellence, the retail giant sets a pace few competitors can match. The company’s US net sales have more than doubled since 2019, reaching $489.7bn in 2025. This growth continues to outpace the broader ecommerce sector, solidifying its position as a top retail destination.
With a large and loyal shopper base, 72% of consumers rank Amazon among their top-three retailers. A smaller but influential cohort of loyalists (39%) comprise the retailer’s primary shopper base, skewing younger, higher-income and heavily favoring Amazon Prime members.
Amazon’s strengths continue to be reliable convenience, delivery speed and innovation. Prime also remains a cornerstone of Amazon’s ecosystem, outperforming competing paid loyalty programs. At the same time, growing price sensitivity is placing renewed emphasis on Amazon’s price and promotion strategy – particularly as competition intensifies in essentials and grocery, where mass retailers retain strong footholds.
Looking ahead, Amazon is poised to remain the top destination for online shopping. As a leader in AI innovation, the online giant continues to elevate the standard for personalization and discovery, ushering in a new era for ecommerce.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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