Retail trends in 2025 reflect a landscape shaped by economic caution, technological innovation and evolving consumer priorities. The industry is stable, with sales expected to grow more than 2%. Consumers are balancing affordability and indulgence, splurging on small luxuries like dining experiences or beauty products while staying mindful of prices.
Emotional value is becoming more important, with brands building trust and personal connections alongside meeting expectations for the “basics” like price, selection and service. Loyalty programs are becoming more experiential, emphasizing personalized rewards and literal experiences. Mobile technology continues to be a central part of retail tech innovation in general, with retailers focused on seamless integration across platforms. AI is continuing to play a crucial role in enhancing personalization and streamlining operations, with consumers warming up to its benefits. Quick commerce is expanding to meet demand for speed and convenience, while a continuing interest in sustainability keeps the circular economy thriving.
This Report covers 10 key trends in US retail and commerce from Mintel’s perspective. The trends mentioned are not confined to 2025, and are expected to evolve for years to come.
The US retail and ecommerce landscape in 2025 is strong and set for continued evolution in key areas such as tech, personalization and emerging forms of commerce.
Diana Smith, Director, Client Advisor – Retail & eCommerce
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