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"The US retail and ecommerce landscape in 2025 is strong and set for continued evolution in key areas such as tech, personalization and emerging forms of commerce."
Diana Smith, Director, Client Advisor - Retail & eCommerce
This report covers 10 key trends in US retail and commerce from Mintel’s perspective. The trends mentioned are not confined to 2025, and are expected to evolve for years to come.
This report covers key trends in retail, inclusive of ecommerce, as well as the macroeconomic and other external factors impacting the industry. Consumer attitudes toward shopping, shopping behaviors and retailer/brand opportunities are discussed.
The Market: Mintel’s estimate and forecast of total retail sales and ecommerce sales. Mintel’s methodology incorporates data from the US Census Bureau’s Annual and Monthly Retail Trade Surveys and the Quarterly Ecommerce estimates.
For the purposes of this report, Mintel commissioned exclusive consumer research through Kantar Profiles to explore consumer attitudes and behaviors toward shopping. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was conducted in December 2024 among a sample of 2,000 adults aged 18+ with access to the internet.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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