As one of the world's largest retail chains, Walmart is a go-to store for many shoppers. 72% of US consumers regularly shop at Walmart, partly driven by its commitment to providing affordable options for everyday necessities.
As one of the world’s largest retail chains, Walmart is a go-to store for many shoppers. 72% of US consumers regularly shop at Walmart, partly driven by its commitment to providing affordable options for everyday necessities. Since post-pandemic growth ended, Walmart is transitioning into a phase of share-steal competition driven by price sensitivity.
Walmart’s strategic expansions into tech through a Google Gemini deal and healthcare, with the launch of Better Care Services, showcase its transformation from a traditional retailer to a rich data hub.
Looking ahead, key demographic trends, such as an ageing population and a growing focus on health and wellness, will likely fuel Walmart’s continued investment in these areas. This presents a prime opportunity for Walmart to increase basket size and trip frequency by embedding accessible health solutions into routine retail missions, potentially heralding a new era where the health and retail sectors become increasingly intertwined.
Mintel has defined a mass merchandiser as a large retail store offering a wide range of product categories, often at discounted prices, including but not limited to appliances; clothing and accessories; footwear; furniture; office equipment; household products; health, beauty and personal care products; electronics; music and entertainment; sporting goods; food and beverages. These stores have central customer checkout areas, generally located in the front of the store, and may have additional cash registers located in one or more individual departments.
Market size figures are based on sales data from Walmart’s annual reports.
Market size and forecast: Mintel’s estimate of total revenues. Mintel’s methodology incorporates data from the US Census Bureau’s Monthly Retail Trade Surveys; company annual reports; and other sources appropriate to the Report.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
