US Retailing in the Metaverse Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s US Retailing in the Metaverse Market Report 2023. Our full report is packed with consumer-led market intelligence, metaverse retail research, trends and consumer behaviors affecting your business. Get a 360° view of retailing in the metaverse to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.Â
By now most consumers have heard of the metaverse, but usage remains low and interest has undoubtedly waned. Still, the potential for ecommerce is palpable. While consumers are more skeptical than they are excited, few have actually made a purchase in the metaverse. However, the barriers remain steep amid privacy concerns, distrust in cryptocurrency and a lack of clarity on both the benefits and the technology.
Desire for immersive shopping experiences
While few consumers have actually shopped in the metaverse, a growing number of consumers are interested. Beyond the transactional, they are also eager to discover new products and brands and explore interactive content, giving brands fertile ground to craft new experiences and foster deeper relationships.
Barriers present a challenge
Adoption remains low amid high barriers. Nearly half of adults are concerned about privacy and security, while more than a third are opposed to using cryptocurrency. Others are uncertain how to access the metaverse or what technology is needed. Further education is needed to engage and convince consumers.
To learn how to connect with your audience, purchase our full US Retailing in the Metaverse Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Kraft Heinz, Sephoria, Nike, Vogue, NYX Cosmetics, Bigthinx, Forever 21, Walmart.
This report, written by Brittany Steiger, a leading retail analyst, delivers in-depth commentary and analysis to highlight metaverse retail trends and add expert context to the numbers.
The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment.
Brittany Steiger
Senior Analyst – Retail & eCommerce Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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