US Retailing in the Metaverse Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s US Retailing in the Metaverse Market Report 2023. Our full report is packed with consumer-led market intelligence, metaverse retail research, trends and consumer behaviors affecting your business. Get a 360° view of retailing in the metaverse to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics. 

Topics Analyzed in this Report

• Consumers’ knowledge of and experience with metaverse retail.
• Motivations to access and/or interact with brands and retailers in the metaverse.
• Categories of interest for metaverse experiences.
• Barriers to accessing the metaverse and attitudes toward shopping in the metaverse.
• Future potential for retailing in the metaverse.

Metaverse Retail: Overview

By now most consumers have heard of the metaverse, but usage remains low and interest has undoubtedly waned. Still, the potential for ecommerce is palpable. While consumers are more skeptical than they are excited, few have actually made a purchase in the metaverse. However, the barriers remain steep amid privacy concerns, distrust in cryptocurrency and a lack of clarity on both the benefits and the technology.

• Metaverse retail opportunity: 62% agree that the metaverse has the potential to improve the ecommerce experience.

Retailing in the Metaverse: Opportunities and Challenges

Desire for immersive shopping experiences

While few consumers have actually shopped in the metaverse, a growing number of consumers are interested. Beyond the transactional, they are also eager to discover new products and brands and explore interactive content, giving brands fertile ground to craft new experiences and foster deeper relationships.

• Metaverse retail opportunity: 49% of consumers are interested in shopping in the metaverse.

Barriers present a challenge

Adoption remains low amid high barriers. Nearly half of adults are concerned about privacy and security, while more than a third are opposed to using cryptocurrency. Others are uncertain how to access the metaverse or what technology is needed. Further education is needed to engage and convince consumers.

• Metaverse retail challenge: 67% of consumers are concerned that users will lose touch with reality.

To learn how to connect with your audience, purchase our full US Retailing in the Metaverse Report 2023.  Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Active Brands in the Retail Metaverse

Kraft Heinz, Sephoria, Nike, Vogue, NYX Cosmetics, Bigthinx, Forever 21, Walmart.

Additional Features Included with Your Purchase

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Expert Insights from a Retail Analyst

This report, written by Brittany Steiger, a leading retail analyst, delivers in-depth commentary and analysis to highlight metaverse retail trends and add expert context to the numbers.

The future of the metaverse remains unclear, but consumers can see the potential to evolve the ecommerce experience, giving retailers and brands room to experiment.

Brittany Steiger
Senior Analyst – Retail & eCommerce Reports