US Role of Tech in eCommerce Market Report 2022
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“The acceleration of ecommerce led to rise in digital fluency and a wave of tech innovations. Emerging technology continues to evolve, as brands and consumers test the waters of AR, VR and AI. As the pandemic narrative shifts, consumers are prioritizing tech, which adds convenience and efficiency to their online shopping journey; Web 3 and the metaverse hold promise for the next evolution of the shopping experience.”
– Britany Steiger, Senior Analyst – Retail & eCommerce
This Report looks at the following areas
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This Report explores the transformative changes in online customer service, driven primarily by technological advancements and shifting consumer expectations. As of early 2025, ecommerce sales were expected to...
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Social commerce is growing in the U.S., contributing to the $1.4 trillion ecommerce market. Over half (51%) of consumers have already made a purchase on social media, while...
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The US mobile network landscape is entering a critical phase, with 5G nearly established as a commodity and industry consolidation leading to increasingly uniform plan offerings. Combined with...
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Brands and retailers are increasingly leveraging technology to improve consumer experiences, increase operational efficiency, and boost profitability. While technology is the backbone of retail, consumers are not always...
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The US home internet market is largely shaped by cable and fiber optic connections, which remain popular for their reliability and accessibility. However, rural consumers often face significant...
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Smartphones have become a vital part of daily life for Americans, serving as tools for communication, work, and entertainment. With 87% of consumers always keeping their devices nearby,...
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