This Market Dynamics report features market data taken from Mintel’s US RTD Alcoholic Beverages Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US RTD alcoholic drinks market. The full report is available to purchase here.
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MARKET DYNAMICS
- Snapshot – market size & forecast of RTD alcoholic beverages
- Consumers and the economic outlook
- Market drivers
- Tariffs and inflation could push alcoholic RTDs lower on the grocery list
- Graph 1: headline and core CPI, 2021-25
- RTDs feel the squeeze as packaging costs climb
- Younger consumers’ mixed signals on alcohol call for more-flexible options
- Graph 2: consumers who agree that they closely follow a sober-curious lifestyle, by generation, 2023 & 2025
- Gen Zs’ curated approach to socializing alters the way they interact with alcohol
- Graph 3: types of occasions hosted at home in the past 12 months, by generation, 2023
- Market size and forecast
- RTD momentum eases, prompting the need for a strategy shift
- Retail sales and forecast of flavored malt beverages and hard seltzer
- Graph 4: total volume sales and forecast of flavored malt beverages and hard seltzer, 2019-27
- Retail sales and forecast of flavored malt beverages and hard seltzer
- Market segmentation
- Hard seltzer cooldown sparks growth potential in other RTDs
- Graph 5: total US volume sales and forecast of RTD alcoholic beverages, by type, 2019-27
- Retail sales of RTD alcoholic beverages, by segment
- FMB growth contrasts with hard seltzer slowdown
- Graph 6: total US volume sales and forecast of flavored malt beverages and hard seltzer, by type, 2019-27
- Prepared cocktails elevate RTD positioning
- Graph 7: total volume sales and forecast of spirits-based RTD prepared cocktails, 2019-27
- RTD wines carve out a niche in the category as traditional wines struggle
- Graph 8: total volume sales and forecast of RTD wine-based beverages*, 2021-26
- Market/brand share
- Corona Refresca and Cantaritos growth signal appetite for global flavors
- Sales of flavored malt beverages, by company
- Hard seltzer brands’ popularity wanes amid market shifts to other segments
- Sales of hard seltzer, by company
- Growth (and, by extension, competition) is strong among RTD cocktail brands
- Sales of RTD cocktails, by company
- Brands like Buzzballz and Beatbox give wine a bold new twist
- Sales of RTD wine-based beverage, by company
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APPENDIX
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
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