Providing the most comprehensive and up-to-date information and analysis of the US Salty Snacks market, including the behaviours, preferences and habits of the consumer.
The COVID-19 pandemic caused a major boost to at-home snacking opportunities, with more time spent at home and an increasing trend towards home working. The stress of the previous year has also seen a demand for indulgent and familiar foods as a means of comfort. Overall, sales in 2020 grew by 9.9%.
With 94% of households consuming salty snacks, the market has almost universal household penetration and well-established brand recognition. However, there are further challenges from competing snack options as they look to expand into the at-home snacking sector.
Value remains a key factor in purchasing, especially in times of economic uncertainty. Continued innovation into ingredients, flavors and functionality could help to differentiate brands and attract new consumers. With 39% of consumers looking to reduce their sodium intake, lower sodium content and lower calorie options may be key to expanding into the Better For You market.
Read on to discover more details or take a look at all of our US Food and Foodservice market research.
Brands: Outstanding Foods, Beanfields, Hippie Snacks, Simply Nature, Pepsico (Cheetos, Smartfood, Rold Gold, Fritos, PopCorners, Sabritas, Frito-Lay, SunChips, Funyuns, Quaker, Doritos, Lay’s, Munchies, Baken-Ets), Conagra (Slim Jim, Duke’s, Orville Redenbachers, Act II, Angie’s BOOMCHICKAPOP, Crunch ‘n Munch), Campbell Soup Company (Pop Secret, Snyder’s of Hanover), Jack Link’s, The Hershey Company (SkinnyPop, Pirate’s Booty), Utz Brands (Utz, Bachman, Golden Flake), General Mills (Chex-Mix, Gardetto’s), Hain Celesial Group (Sensible Portions, Terra), Bridgford Foods (Sweet Baby Ray’s), Old Trapper Smoked Products, Carl Buddig and Company (Old Wisconsin), Columbus Craft Meats, Wild Willett Food, Country Archer, Think Jerky, Kellogg Company (Cheez-It), Pipcorn, LesserEvil, Dot’s Pretzels, Unique, 365 Whole Foods, Quinn, Real Food From The Ground Up, Simple Truth.
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Salty snacks enjoy near universal penetration, with almost all consumers enjoying at least some snacks in this diverse category. While this provides a strong foundation, concerns about sodium, calories, carbs and artificial ingredients can undercut usage and drive some to the growing array of snack competitors. Category players will need to continue to innovate in terms of quality and healthfulness, even while providing high-value propositions and compelling savory tastes that consumers trust and enjoy.
Beth Bloom
Associate Director US Food and Drink Reports
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