2022
9
US Salty Snacks Market Report 2022
2022-02-03T03:02:04+00:00
OX1099391
3695
147672
[{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
"Snacking has remained strong in 2021. In pursuit of craveable, hunger-satiating treats, some turn to familiar tastes, while others, especially younger consumers, embrace innovation and spicy, international flavors. Interest in…

US Salty Snacks Market Report 2022

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the US Snacks Industry including US snack foods market size, savory snacks market share, anticipated market forecast, relevant market segmentation, and industry trends for the salty snacks market in the US.

Current market landscape

The $23.7 billion savory snacks market size continues to grow, increasing 9% in 2021 and enjoying high household penetration of 91%. At-home snacking has been strong during the pandemic, and convenient, single-serve packages support easy, hygienic consumption beyond the home.

Salty snacks satisfy cravings and serve as treats between meals. This has supported brand extensions of familiar corn and cheese snacks; indulgent sweet and salty popcorn flavors; and spicy, international flavors. Still, the BFY eating trend is also a core driver, dovetailing with interest in more eco-friendly products and functional benefits.

Market share and key industry trends

  • Millennials are key group driving growth and innovation
    Salty snacks enjoy high household penetration of 91%, reflecting the diversity of choice and high usage at home and on-the-go. Consumption is highest overall among Millennials as they age and lead households. Millennials are more likely to report increased usage relative to a year ago and to consume snacks in a widening array of sizes and formats.
  • Pleasure, satisfaction and indulgence are key, but health not far behind
    A range of secondary factors are in play, and snacks that meet specific nutritional needs – energy, weight-loss and nutrients – can complement core drivers, support niche products or help target specific demographics.
  • Opportunity is robust for functional, health-focused innovation
    Women and Millennials show very high interest in snacks with specific health benefits, making this a key tool for new products targeting these demographics, and increasing the organic savory snacks market share. These products are also helping drive organic savory snacks market revenue. Alternative salty snacks, such as vegetable puffs and snacks made with diverse grains, already enjoy high associations with healthful qualities such as being low calorie, low carb, low sodium and made with organic, non-GMO and natural ingredients.

Future market trends in the salty snacks market

In the short term, a significant threat to the market is the wider instability caused by the on-going pandemic, which creates wavering consumer confidence and supply chain issues. In the long term, opportunity is high for more diverse healthy salty snacks, especially those with health benefits, and more sustainably sourced ingredients. Consumers across generations are eager for health-focused innovation, creating opportunity for snacks integrating more functional ingredients such as healthy oils for the heart, probiotics for the gut and vitamins or antioxidants for immunity.

Read on to discover more about the US savory snacks market, read our US Cheese Market Report 2021, or take a look at our other Food Market research reports.

Access the US Salty Snacks Market Report for 2022 on the US Store for Mintel. 

Quickly understand the savory snacks market

  • The size, segmentation and key trends driving growth in the Salty Snacks market.
  • Competitive strategies, as seen in successful products across. salty snack segments, and marketing opportunities, especially relative to core consumer groups.
  • Salty snack consumption, attitudes/behaviors and innovation.
  • Organic savory snacks market size.

Covered in this report

Brands include: Cheetos, Chester’s, Fritos, Smartfood, Jack Link’s, Hershey’s, LesserEvil, Snacklins, Safe and Fair, MadeGood, PepsiCo, Conagra, Jack Links, SkinnyPop, Campbell Soup Company, Hershey Company, Utz Brands, General Mills, Hain Celestial, Epic, Paleo Ranch, Chomps, Smartfood, LesserEvil, Maddy & Maie, PopCorners, Sabritas, Whole Foods, Kroger’s, Good Roots, Dare to be Different, Rhythm Organic, Snacklins, Harvest Snaps, Crunchsters, country Archer Provisions, It’s Jerky Y’all, 12 Tides, Eat the Change, LesserEvil, Liberated, Harvey’s, Paleo Ranch, Snak Club, Mitica, Wholesome Pantry, Sprouts Farmers Market, Dirt Kitchen.

This report does not cover potato and tortilla chips, except, as noted above, as part of multi-packs containing a variety of different products. For information on chips, please see Mintel’s Potato and Tortilla Chips – US, 2021.

Expert analysis from a specialist in the field

This report, written by Beth Bloom, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis of the organic savory snacks market to highlight current trends in savory snacks market revenue, and add expert context to the numbers.

Snacking has remained strong in 2021. In pursuit of craveable, hunger-satiating treats, some turn to familiar tastes, while others, especially younger consumers, embrace innovation and spicy, international flavors. Interest in BFY options as well as more environmentally friendly products is driving innovation among fast-growing alternative salty snacks. While the pandemic continues to create uncertainty, long-term growth opportunities are strong, especially for more functional, sustainable snacks that can support holistic wellness.

Beth Bloom, Associate Director – US Food and Drink Reports
Beth Bloom
Associate Director, US Food and Drink Reports

Table of Contents

  1. Overview

    • What you need to know
    • This Report looks at the following areas
    • Definition
    • Market context
    • COVID-19: US context
    • Economic and other assumptions
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US sales and fan chart forecast of salty snacks, at current prices, 2016-26
      • Figure 2: Category outlook, 2022-27
    • Opportunities and challenges
    • “Other” salty snacks growth shows opportunity in innovation
      • Figure 3: Share of salty snack market dollar sales, by segment, 2019 and 2021
    • Opportunity and challenge lie with fast-growing, nimble “other” suppliers
    • Growth opportunity strongest in appealing to Millennials
      • Figure 4: Salty snack consumption, by generation, 2021
    • Many more marketing in-roads with younger consumers and parents
      • Figure 5: Reasons for salty snack consumption, by generation, 2021
    • Target consumers with specific health-focused innovation
      • Figure 6: Interest in innovation, by generation, October 2021
    • Key consumer insights
  3. Market Size and Forecast

    • Salty snacks see moderate growth during the pandemic
      • Figure 7: Total US sales and fan chart forecast of salty snacks, at current prices, 2016-26
      • Figure 8: Total US sales and forecast of salty snacks, at current prices, 2016-26
      • Figure 9: Total US sales and forecast of salty snacks, at inflation-adjusted prices, 2016-26
  4. Segment Performance

    • “Other” salty snacks and meat snacks segments are fastest growing
    • Popcorn sales climb thanks to BFY identity and at-home entertainment
      • Figure 10: Share of salty snack market, by segment, 2019 and 2021
      • Figure 11: Total US retail sales of salty snacks, by segment, at current prices, 2019 and 2021
    • From 2019-21, convenience stores stumble while “other” retailers thrive
      • Figure 12: DTC salty snacks, 2021
      • Figure 13: Safe and Fair, 2021
      • Figure 14: Total US retail sales of salty snacks, by channel, at current prices, 2019 and 2021
  5. Market Factors

    • More at-home snacking during pandemic shifts habits
      • Figure 15: Monthly sales of FAH and FAFH, at constant 1988 dollars, 2019-2021
    • New variants may drive on-going disruptions
      • Figure 16: Coronavirus life disruption concern, any worried, 2021
    • Shaky consumer confidence and high inflation can drive economizing
      • Figure 17: US unemployment, 2019-21
      • Figure 18: US consumer confidence, 2007-21
    • Supply chain issues drive up snack prices, create shortages
    • Interest in weight loss and wellness drives demand for BFY snacks
      • Figure 19: Percentage of people aged 20 or older who are overweight or obese, 2001-02 to 2015-16
    • BFY eating factors into most US adult diets
      • Figure 20: Eating habits, 2021
    • Busy parents, families especially interested in more BFY eating
      • Figure 21: Eating habits, by parental status, 2021
    • Broader sustainability movement shapes demand for eco-friendly products
      • Figure 22: Brands featuring ethical positioning, 2021
  6. Market Share/Key Players

    • PepsiCo dominates market, while “others” gain share from 2020-21
      • Figure 23: Share of multi-outlet sales of salty snacks, by leading companies, 2020 vs 2021
      • Figure 24: MULO sales of salty snacks, by company, rolling 52-weeks 2020 and 2021
  7. Competitive Strategies and Marketing Opportunities

    • Meat snack focus on men, outdoors, playful social media drives sales
      • Figure 25: Social media efforts of meat snacks brands, 2021
      • Figure 26: Jack Links Instagram, 2021
    • Trending meat snack flavors include more natural, plain meat flavors
      • Figure 27: Meat snack launches, by leading flavors, 2019-21
      • Figure 28: Meat snack launches featuring premium positioning, 2021
    • Cheez-Its booms with strong promotion of new cheese snack formats
      • Figure 29: Cheetos products and marketing, 2021
    • In popcorn, SkinnyPop drives segment with new flavors, kid-friendly focus
      • Figure 30: Smartfood marketing, 2021
      • Figure 31: SkinnyPop Instagram, 2021
    • Unflavored/plain flavors widen lead among launches
      • Figure 32: Popcorn launches, by leading flavors, 2019-21
      • Figure 33: Popcorn launches, 2021
    • Dot’s posts stellar pretzel sales with down-to-earth homestyle products
      • Figure 34: Dot’s Instagram, 2021
    • PopCorners appeals as BFY substitute for chips in corn snacks segment
      • Figure 35: PopCorners Instagram, 2021
      • Figure 36: Sabritas launch, 2021
    • “Other” salty snacks expand reach with far-ranging, innovative products
    • Plant-based, eco-friendly products grow in a range of formats and flavors
    • Legumes and veggies in a range of innovative “suitable for” snacks
      • Figure 37: Other salty snack launches, 2021
    • Plant-based jerkies and pork rinds offer sustainable meat substitutes
      • Figure 38: Meat alternative salty snack launches, 2021
    • Sourcing, social justice and sustainability bolster holistic identity
      • Figure 39: Salty snack launches featuring environmental claims, 2021
      • Figure 40: Salty snack launches featuring ethical claims, 2021
    • Spicy and international flavors continue to engage Millennials and Gen Z
      • Figure 41: Salty snack launches featuring Spanish/Latin American cuisine associations, 2021
      • Figure 42: Salty snack launches featuring Asian cuisine associations, 2021
  8. The Consumer – Fast Facts

    • Millennials are key group driving growth and innovation
    • Pleasure, satisfaction and indulgence are key, but health not far behind
    • Opportunity is robust for functional, health-focused innovation
  9. Salty Snack Consumption

    • The vast majority of US consumers eat salty snacks
      • Figure 43: Salty snack consumption, 2021
    • Men are overrepresented in meat snacks, while women favor popcorn
      • Figure 44: Salty snack consumption, by gender, 2021
    • Target Millennials, peak consumers for salty snacks
      • Figure 45: Salty snack consumption, by generation, 2021
    • Higher-earning households consume a wider range of salty snacks
      • Figure 46: Salty snack consumption, by household income, 2021
    • Parents comprise a key demographic, eager for varied snacks
      • Figure 47: Salty snack consumption, by parental status, 2021
  10. Reasons for Salty Snack Consumption

    • Themes of pleasure, satisfaction and indulgence should be emphasized
      • Figure 48: Reasons for salty snack consumption, 2021
    • Focus on men with protein-rich snacks that can be “meals on the go”
      • Figure 49: Reasons for salty snack consumption, by gender, 2021
    • Younger consumers have myriad reasons and expect more from snacks
      • Figure 50: Reasons for salty snack consumption, by generation, 2021
    • Popcorn and pretzels seen as default snacks when bored
      • Figure 51: Correspondence Analysis – Symmetrical map – Salty snack occasion consumption, 2022
      • Figure 52: Salty snack occasion consumption, 2021
  11. Changes in Salty Snack Consumption

    • Consumption on-balance is stable – but more diverse formats are used
      • Figure 53: Changes in salty snack consumption behaviors, 2021
    • Younger generations drive interest in new snacks and varied formats
      • Figure 54: Salty snacks packaging, 2021
      • Figure 55: Salty snacks wellness positioning, 2021
      • Figure 56: Changes in salty snack consumption behaviors, by generation, 2021
  12. Salty Snack Attitudes and Behaviors

    • Brand allegiance is high, but a quarter seek new snacks
      • Figure 57: Salty snack attitudes and behaviors, 2021
    • Older generations stick with familiar, as Millennials seek innovation
      • Figure 58: Salty snack attitudes and behaviors, by generation, 2021
    • Target parents with more innovative, natural BFY snacks
      • Figure 59: Salty snack efforts aimed at parents, 2021
      • Figure 60: Salty snack attitudes and behaviors, by parental status, 2021
  13. Salty Snack Innovation of Interest

    • Engage consumers with functional, health-focused innovation
      • Figure 61: Interest in innovation, 2021
    • Reach out to women with snacks enhancing immunity, mood and beauty
      • Figure 62: Interest in innovation, by gender, 2021
    • Hone marketing to specific generations with health-focused functionality
      • Figure 63: Interest in innovation, by generation, 2021
  14. Attributes Associated with Salty Snacks

    • “Alternative” salty snacks strongly associated with healthful qualities
      • Figure 64: Attributes associated with salty snacks – General, by segment, 2021
  15. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Correspondence analysis methodology
    • Abbreviations and terms
    • Abbreviations
    • Terms
  16. Appendix – The Market

      • Figure 65: Total US sales and forecast of meat snacks, at current prices, 2016-26
      • Figure 66: Total US sales and forecast of meat snacks, at inflation-adjusted prices, 2016-26
      • Figure 67: Total US sales and forecast of popcorn, at current prices, 2016-26
      • Figure 68: Total US sales and forecast of popcorn, at inflation-adjusted prices, 2016-26
      • Figure 69: Total US sales and forecast of cheese snacks, at current prices, 2016-26
      • Figure 70: Total US sales and forecast of cheese snacks at inflation-adjusted prices, 2016-26
      • Figure 71: Total US sales and forecast of pretzels, at current prices, 2016-26
      • Figure 72: Total US sales and forecast of pretzels, at inflation-adjusted prices, 2016-26
      • Figure 73: Total US sales and forecast of corn snacks, at current prices, 2016-26
      • Figure 74: Total US sales and forecast of corn snacks at inflation-adjusted prices, 2016-26
      • Figure 75: Total US sales and forecast of other salty snacks at current prices, 2016-26
      • Figure 76: Total US sales and forecast of other salty snacks at inflation-adjusted prices, 2016-26
      • Figure 77: Total US retail sales of salty snacks, by channel, at current prices, 2016-21
  17. Appendix – Companies and Brands

      • Figure 78: Multi-outlet sales of meat snacks, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 79: Multi-outlet sales of popcorn, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 80: Multi-outlet sales of cheese snacks, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 81: Multi-outlet sales of pretzels, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 82: Multi-outlet sales of corn snacks, by leading companies and brands, rolling 52 weeks 2020 and 2021
      • Figure 83: Multi-outlet sales of other salty snacks, by leading companies and brands, rolling 52 weeks 2020 and 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch