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"Seasonal food interest shifts less with the climate and more with culture, as diners use flavor, discovery and micro‑occasions to shape how they eat."
Julia Mills, Food & Drink Analyst
Seasonal eating is driven by strong interest in freshness, quality and novelty, but actual behavior remains split as many consumers stick to year‑round habits due to convenience, limited awareness and ingrained preferences. Younger and diverse diners are the most seasonally engaged, using micro‑occasions, global flavors and discovery to shape their choices, while older consumers are more likely to lean on familiar seasonal cues.
Generational differences heavily reshape how seasons show up on menus: older diners prefer classic seasonal ingredients, whereas Gen Z responds more to trends, aesthetics, sourcing transparency and experiential dining. Climate shifts and the rise of global cuisines further expand what “seasonal” can mean, giving operators more room to modernize, adapt timing and introduce flexible, globally-influenced seasonal formats.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
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