“Understanding seniors’ priorities is key to connecting with this cohort of consumers. Results show that their top priorities include health, family, and independence. Knowing this, brands can confidently provide products and services that address these desires. For many brands, digital solutions may come to mind. While there is a stereotype that seniors are not comfortable with technology, data is showing otherwise. As long as brands make the effort to teach seniors how to operate their products, they will find that seniors can make the necessary adjustments. Crucially, brands must also accurately represent seniors in their advertising if they want to resonate with this cohort. As adults 65 and older are the fastest growing age group in the US, it is increasingly important that this population not be ignored in any respect.”
– Klaudia Kondakciu, Consumers and Cultures Analyst
Key issues covered in this Report
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